Walmart Reveals Plans to Acquire Smart TV Maker VIZIO for $2.3B
Walmart, a US-based retail chain, has revealed that it will acquire VIZIO, a maker of smart TV, for $2.3 billion. The retail giant made this decision to compete with Amazon by growing its quickly expanding advertising business. Walmart has consistently been a prominent vendor...
Publicis Groupe Announces the Launch of B2B Creative Offering, Publicis Pro
Publicis Groupe EMEA has announced the launch of Publicis Pro, a B2B creative offering. The offering brings together B2B agency Octopus Group and 400 B2B specialists from across its global network. The Octopus Group name will be rebranded as Publicis Pro. It will be led by...
Google and Pinterest Announced Ad Partnership for Third-Party Ad Integrations
Google and Pinterest have announced a new ad partnership. The partnership, which is intended to increase Google and Pinterest’s advertising revenue, follows the image-sharing service’s long-term arrangement with Amazon, which was made public last year. Google is...
Deciphering Big Tech Giants’ Quarterly Results: Here’s What They Say!
The Big Techs recently disclosed their fourth-quarter results. For those who are interested in the industry, these are a few key findings and insights from the quarterly reports.
ALPHABET
Alphabet Inc., the parent company of...
The Ad-Tech Transition: A Comprehensive Comparison and Emerging Players Post-Sizmek
Introduction:
As the ad technology landscape continues to change dramatically, especially with the impending shutdown of Sizmek ad servers in Q4 2024, advertisers are actively looking for robust alternative ways to ensure that their ad campaigns will be served well and get...
TikTok Testing New Feature To Make All Video Posts Shoppable
TikTok has begun testing a feature that will make all video posts shoppable, the latest step in the social media company’s efforts to build a multibillion-dollar e-commerce business in the United States. With this new feature, objects in a video can be automatically...
VICE Media Group Names Rafael Lavor As Head of Strategy
Rafael Lavor has been named the new Head of Strategy at VICE Media Group. This action highlights the company’s commitment to supporting innovation and providing its global audience with innovative content.
Rafael Lavor appointed as Head of Strategy
With a career...
Publicis Groupe Plans €300 million AI Investment, Unveils CoreAI Platform
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1703680994555-0'); });
Publicis Groupe intends to prioritize a new AI platform and devote an additional €300 million to AI initiatives over the following three years. As the new technology is used more...
Dentsu Expands Partnership With AWS To Scale GenAI Capabilities
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1703680994555-0'); });
Dentsu declared that it has expanded its partnership with Amazon Web Services (AWS) by implementing two essential services. This move will enable Dentsu to employ generative...
LiveRamp Reveals Habu Acquisition for 200 Million Cash and Stock Transaction
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1703681080718-0'); });
The industry-leading data collaboration platform, LiveRamp, announced that it has finalized plans to acquire data clean room software provider Habu. The acquisition is set...