Media

Adverty, a pioneering in-game advertising provider known for its programmatic In-Play ad format and multiple patents, is revolutionizing the in-game brand experience. They have introduced a groundbreaking industry first: Programmatic VAST Video for In-Play. Leveraging their...

Starting next year, Amazon will start incorporating a limited number of advertisements into the content available on its Prime Video streaming service, including movies and television shows. Amazon Prime customers in the UK, as well as in the US, Germany, and Canada, will...

Google has acknowledged that it modified ad auctions covertly to hit revenue targets. The search engine regularly modifies the auctions it employs to sell search advertisements, raising the cost of ads and reserve pricing for the typical advertiser by as much as 5%. A Google...

Publicis Media, along with the UK Association of Online Publishers (AOP) will carry out a broad-scale test of Anonymised. It is a brand-new privacy-enhancing technology (PET) that allows for cookie-free targeting and measurement. This test will be conducted after a...

Ingka Group, IKEA’s parent company has included a fresh, global agency agenda for all 31 countries where Ingka has operations. The IKEA brand will be strengthened worldwide as a result. After a comprehensive evaluation, the retailer brand has chosen McCann, the Madrid-based...

BrandSpace, Scentre Group’s internal media and advertising business has improved its unique screen network product suite to fulfill consumer demand. The improvement of its programmatic offering is the primary goal of this endeavor. The platform has further empowered 100...

Prominent platform for open online search intelligence Captify, and Adform, the worldwide programmatic platform has unveiled a collaboration. The partnership’s objective is to offer privacy-first, audience-based purchasing for the programmatic landscape. First Contextual...

The commanding search engine Google is currently engaged in a civil lawsuit in Washington, where it is facing its greatest legal challenge yet. It is accused of breaking American antitrust laws. The tech business which is synonymous with online information searching, has used...

With three interactive CTV ad experiences, Paramount ANZ is extending its premium advertising alternatives offering. The goal is to create an environment where viewers interact with advertising in addition to simply watching it. On the big screen, Paramount ANZ hopes to...

TikTok has provided a list of the numerous measures it is taking to comply with the revised Digital Services Act (DSA) standards. The action was taken in response to the EU’s declaration that, as part of the app’s DSA compliance, European users would soon have the...