Media

Walt Disney and Reliance Industries have inked a legally binding agreement to combine their media businesses in India. At least 61% of the combined company is anticipated to be owned by Reliance and its affiliates, with Disney holding the remaining shares. It is expected that...

M&C Saatchi has named Zaid Al-Qassab as its new global CEO. He is Channel 4’s CMO in the UK right now. Al-Qassab will take over for Moray MacLennan, who resigned in September. Zaid will assume control of the business which is experiencing negative growth. M&C...

Thursday 22nd February 2024, Dubai, UAE:  MCN (Middle East Communications Network) – a leading marketing communications group in MENAT, part of the Interpublic Group – has appointed Lizzie Dewhurst as its Chief Communications Officer. The former Head of International...

PubMatic, an independent technology company that delivers the future supply chain for digital advertising, has announced a collaboration with Vevo, the world’s leading music video network. Through the partnership, Vevo will be able to accelerate the growth of its...

Sociowash, an integrated advertising agency, has been awarded the digital mandate for Tide Arabia, a laundry detergent brand in the UAE. The agency will be in charge of developing and implementing strategic creative approaches to enhance the brand’s online visibility....

Walmart, a US-based retail chain, has revealed that it will acquire VIZIO, a maker of smart TV, for $2.3 billion. The retail giant made this decision to compete with Amazon by growing its quickly expanding advertising business. Walmart has consistently been a prominent vendor...

GOZOOP HAWK, the GOZOOP Group’s online reputation management and customer service agency, has successfully secured the listening and digital response management mandate for Amazon miniTV, India’s free entertainment service. GOZOOP HAWK wins listening and digital...

Eyeota, a Dun & Bradstreet company and global source of digital marketing data, has formed a partnership with Vistar Media. Vistar Media is a global supplier of digital out-of-home (DOOH) programmatic technology. Through the partnership, buyers utilizing the Vistar DSP...

Motorola has selected Dentsu Creative India as its creative agency. The agency, which will service the brand out of its Delhi office, won the mandate after a multi-agency pitch. The brand’s integrated campaign approach has been strategically enhanced by the addition of...

Nakheel, the top master developer in the world, and Hypermedia have partnered in a ground-breaking digital OOH media deal. Hypermedia is a well-known regional leader in Out-of-Home (OOH) media experience and technology. A subsidiary of W Group Holding, Hypermedia has been...