Media

Snapchat and Fospha, a pioneer in marketing analytics and measurement, have announced a new collaboration. The partnership seeks to provide advertisers with more insightful campaign data. Additionally, the partnership aims to give eCommerce advertisers a more comprehensive...

Louise Peacocke was promoted to the newly created position of Chief Client Officer at Starcom, a communications planning and media agency owned by Publicis Groupe, from her previous position as Managing Director at PG One. In her new position, Peacocke will oversee...

Publicis Groupe EMEA has announced the launch of Publicis Pro, a B2B creative offering. The offering brings together B2B agency Octopus Group and 400 B2B specialists from across its global network. The Octopus Group name will be rebranded as Publicis Pro. It will be led by...

JCDecaux, the world’s leading outdoor advertising company, has announced the launch of the first global airport programmatic DOOH offer. With the help of the VIOOH SSP (Supply Side Platform) and more than 30 DSPs (Demand Side Platform), including Displayce where it is...

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, has announced the release of new tiered brand suitability, which addresses “Made for Advertising” (MFA) measurement and protection in a more nuanced and brand-specific...

Google and Pinterest have announced a new ad partnership. The partnership, which is intended to increase Google and Pinterest’s advertising revenue, follows the image-sharing service’s long-term arrangement with Amazon, which was made public last year. Google is...

Starcom, a Publicis media agency, won Ubisoft’s global media planning and buying account after a competitive pitch. WPP’s GroupM was the account incumbent. After Havas Media reversed course and sold the publisher of video games to other stakeholders, Vivendi...

Dubai, UAE – February 13, 2024 – UM MENAT has joined Google’s International Growth Agency Program (IGAP), an exclusive and invitation-only partnership program extended to Google’s top-tier agencies worldwide. This partnership solidifies UM’s commitment to scaling the region’s...

Publicis Commerce India has announced the release of the inaugural Digital Growth Marketing Playbook. The playbook, when used in tandem with Amazon Ads, describes how advertisers can embrace a growth marketing strategy, moving away from concentrating on stand-alone campaigns...

Havas has announced the acquisition of Ledger Bennett, a global B2B marketing agency with headquarters in the United Kingdom. This move will expand Havas’ capabilities in the rapidly expanding B2B market in the United Kingdom and abroad. Ledger Bennett will now be...