Sociowash Awarded The Digital Mandate For Tide Arabia

Sociowash, an integrated advertising agency, has been awarded the digital mandate for Tide Arabia, a laundry detergent brand in the UAE. The agency will be in charge of developing and implementing strategic creative approaches to enhance the brand’s online visibility. The account was won because Sociowash demonstrated its abilities by successfully managing Tide India’s account.

Sociowash wins the digital mandate for Tide Arabia

According to the agency, the caliber of work produced is a reflection of the high caliber. Furthermore, the knowledge that Sociowash continuously provides to clients. The Mumbai team of the agency will oversee the account. As part of this strategic alliance, Sociowash will oversee carrying out campaigns that boost engagement and brand recall. This will help raise the brand’s digital share of voice. To help the brand accomplish its goals, the agency will help it connect with its target audience and build its digital presence.

Here’s what they said

Raghav Bagai, co-founder, Sociowash, said,

“Tide is the most prominent name when it comes to laundry detergents, globally. We are elated to have been chosen to manage the digital landscape for Tide Arabia. We are confident that our team’s extensive experience and expertise in FMCG brands will help redefine and elevate the brand’s digital positioning in the region. Together, we can create an impact that goes beyond what has been achieved before, reaching new locations, setting new benchmarks, and adding genuine value for the brand.”

Arushi Sethi, brand director, Tide Arabia, added,

“With Sociowash, Tide Arabia looks forward to leveraging new technologies and tactical digital strategies; to further cement our position as a leading laundry detergent brand. We are excited to collaborate and craft engaging campaigns, increasing audience engagement and elevating our overall digital presence.”

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Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.