FP7McCann Cairo Promotes Sondos Effat to Managing Director Role
Sondos Effat has been promoted to the prestigious role of Managing Director at FP7McCann, the top creative agency in Egypt, with immediate effect. Sondos has had a distinguished 14 years at FP7McCan Cairo, where she has continuously shown remarkable leadership and strategic...
Gozoop Secures the Creative Mandate for The LEGO Group In India
Danish construction toy manufacturer Lego has selected Gozoop Group to manage its creative account in India. 2024 marks the company’s 92nd anniversary of its founding. It was established in 1932. According to reports, the company employs over 25,000 people and has about...
IAB and MRC Collaborate to Release Augmented Reality (AR) Measurement Guidelines
The Interactive Advertising Bureau (IAB), in collaboration with the Media Rating Council (MRC), has released Augmented Reality (AR) Measurement Guidelines, which provide a framework for clear and consistent definitions and evaluation metrics for advertising within Augmented...
Omnicom Secures Creative Mandate for Air India Express
Air India Express has awarded the creative mandate to Omnicom. The contract has been signed, and the account is of a retainer nature. It was a multi-agency pitch in which the company sought to refresh its brand identity and create content that would appeal to younger...
Publicis Groupe ME Appoints Ahmed Younis as CCO for Publicis Communications KSA
Publicis Groupe Middle East has appointed Ahmed Younis, also known as Fizo in the industry, as its new CCO for Publicis Communications KSA, overseeing Leo Burnett and Saatchi & Saatchi. Known as one of the top ten creative leaders in the Middle East and North Africa,...
Two99 Appoints Vishnu Kanth Gokul as Chief Growth Officer
Vishnu Kanth Gokul has been appointed as the new chief growth officer of Two99, an agency that specializes in digital innovation and strategic growth. Gokul brings to the team a background spanning nearly three decades in digital and media sales across a number of platforms...
Sameer Poonja Appointed as Head of Experiences and Platforms at Merkle MENA
Sameer Poonja has been appointed Head of Experience and Platforms at Merkle MENA, Dentsu’s technology-enabled customer experience management company. With Poonja joining the team, Merkle is about to start a new phase of growth and development, with an emphasis on...
Deciphering Big Tech Giants’ Quarterly Results: Here’s What They Say!
The Big Techs recently disclosed their fourth-quarter results. For those who are interested in the industry, these are a few key findings and insights from the quarterly reports.
ALPHABET
Alphabet Inc., the parent company of...
ESPN, Fox, and Warner Bros. Discovery Form a Joint Venture for New Streaming Sports Platform
FOX, Warner Bros. Discovery, and ESPN, a division of the Walt Disney Company, have come to an agreement on the main terms of forming a new joint venture. They will develop an inventive new platform to house an exciting new streaming sports service. Major college and...
Asian Granito India (AGL) and Ogilvy Partner for New Brand Campaign
AGL, a significant player in the bathware sector, is collaborating with Ogilvy India on a brand campaign. AGL hopes to change the narrative in the dynamic home décor industry with this move.
Asian Granito India and Ogilvy are teaming up brand campaign
AGL prides itself on its...
