Media

Havas, the international communications agency, has strengthened its position as a leader in North and Southeast Asia (SEA). Joji Jacob has been named Regional Chief Creative Officer for both regions. The choice is consistent with Havas’s aggressive and updated growth...

Expedia and Netflix have collaborated on a one-of-a-kind advertising campaign. It is intended for Netflix’s global monthly active users (MAUs) on the ad-supported tier. The goal of the campaign is to seamlessly integrate contextually appropriate ads into the Netflix...

Integral Ad Science, a leading global media measurement and optimization platform, has announced that its AI-powered Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now widely available on Facebook and Instagram Feeds and Reels. Advertisers may...

Amazon has signed a historic contract with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The collaboration occurs as the media landscape struggles to respond to Google’s move to remove tracking cookies from its browser. Reach...

Dentsu Creative India has announced the extension of its mandate with TTK Healthcare, a well-known healthcare products company. Now, the agency will oversee media and social media responsibilities for Skore, Eva, and MsChief, three of its brands. The agency’s Mumbai...

Lintas Live, a digital-first creative public relations agency, secured the PR and communications mandate for SOCIAL, Impresario Entertainment & Hospitality Private Limited’s iconic flagship brand. Following a year of notable growth and exceptional performance in the...

Nielsen has announced that its National TV out-of-home (OOH) panel will be expanded. It will include all TV households in the United States. This project is a significant step toward accurate viewership measurement. It attempts to document out-of-home viewing behaviors for...

Ziad Sukkarieh has been appointed Managing Director for Saudi Arabia by OMD MENA. His goals are to improve market growth, cultivate team success, build client capabilities, and develop talent. Ziad Sukkarieh’s extensive experience in KSA Sukkarieh has more than 18 years...

The Walt Disney Company has agreed to sell 60% of its India business to Viacom18 for $3.9 billion (INR 33,000 crore), according to the Wall Street Journal. The deal is expected to close this month. Viacom18 is owned by Mukesh Ambani, chairman of Reliance Industries (RIL)....

Perfetti Van Melle, a famous Italian confectionery firm, has named Nikhil Sharma as its new managing director for the Indian business. Sharma currently serves as Perfetti Van Melle Vietnam’s managing director. Perfetti Van Melle appoints Sharma as MD for India business...