Dubai Announces Gen AI Prompt Tournament with AED 1 Million Prize
His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai and Chairman of the Dubai Future Foundation’s Board of Trustees has introduced a global generative AI challenge. The Global Prompt Engineering Championship competition will be held...
Elon Musk Officially Enters Generative AI Race with Grok AI Chatbot
Elon Musk is officially kicking off the race for generative AI with the X platform. Elon Musk’s new artificial intelligence company, xAI, unveiled Grok, its first-ever AI chatbot. Prior to its wider release, the prototype will only be accessible to a small group of...
Sky Media Unveils Innovative Programmatic Audience Match Tool
The sales division of Sky, Sky Media, has announced the introduction of a new programmatic Creative Optimization feature targeted at performance and response focused TV advertisers. Together with Adalyser, this tool leverages Sky’s ability to correlate online activity...
MediaRadar Acquires Vivvix, Kantar Group’s North American Advertising Intelligence Unit
MediaRadar, a platform for sales enablement and advertising intelligence, announced the acquisition of Vivvix, the North American Advertising Intelligence Unit of Kantar Group for an undisclosed sum. Vivvix provides competitive ad intelligence through digital and traditional...
Yahoo Advertising Launches New Suite of Premium Ad Formats Edge-2-Edge
New premium ad formats called Edge-2-Edge were introduced by Yahoo Advertising with the goal of giving advertisers the best possible exposure and interaction on Yahoo properties. It offers a smooth viewing experience on all device types and can fill any screen from edge to...
Microsoft Advertising and Media.Monks Unlock New Opportunities in China
Microsoft Advertising and Media.Monks have bolstered their positions in China to support marketing, advertising, and advanced services in two different announcements. Artificial intelligence is used to support services in the majority of cases.
Microsoft Advertising ventures...
TransUnion Announces Partnership with AdQuick to Boost OOH Advertising
TransUnion announced an alliance between its marketing solutions division, TruAudience, and top out-of-home (OOH) advertising platform AdQuick. By integrating with TruAudience’s consumer insights platform and curated audience taxonomy, the partnership improves...
Equativ Partners with IRIS.TV for Enhanced Contextual Ad Targeting
The world’s top independent ad platform, Equativ, has officially partnered with IRIS.TV, the only data platform designed specifically for organizing, connecting, and enabling video-level data. Through the collaboration, a new marketplace will be able to provide...
Nazara Technologies announces Nazara Publishing, its game publishing arm
Gaming and sports media company Nazara Technologies has launched Nazara Publishing, a new division dedicated to game publishing. Its goal is to release high-caliber games for the Indian and global markets. Nazara intends to work with multiple Indian and international...
DoubleVerify Announces Expanded Measurement Coverage with S2S Integration
DoubleVerify, an industry-leading software system for data, analytics, and measurement in digital media recently announced that advertisers using Twitch inventory and Amazon custom audiences in Amazon DSP with server-to-server (S2S) integration would now have greater...
