Media

googletag.cmd.push(function() { googletag.display('div-gpt-ad-1703680994555-0'); }); Dentsu declared that it has expanded its partnership with Amazon Web Services (AWS) by implementing two essential services. This move will enable Dentsu to employ generative...

googletag.cmd.push(function() { googletag.display('div-gpt-ad-1703680994555-0'); }); Publicis Worldwide India, a division of Publicis Groupe India, has been awarded the integrated creative mandate for Pramerica Life Insurance. The agency has started a moving and...

googletag.cmd.push(function() { googletag.display('div-gpt-ad-1703681080718-0'); }); Häagen-Dazs, General Mills’ iconic luxury ice cream brand, has named BBH as its global lead creative agency, rekindling one of advertising’s most innovative...

googletag.cmd.push(function() { googletag.display('div-gpt-ad-1703681080718-0'); }); McCann Worldgroup won the EFFIE India Agency of the Year award at the 2023 The Advertising Club’s EFFIE India Awards. Ogilvy India took second place, followed by Leo...

Joyce Hallak has been named Publicis Media’s Middle East Chief Strategy Officer, according to a statement from Publicis Groupe ME. This recently established role is in line with the Groupe’s continuous endeavors to enhance and improve its media competencies. Joyce...

DoubleVerify, a leading software platform for data, analytics, and digital media measurement, announced that it has expanded its brand safety and suitability coverage on Meta. It will help to measure feeds and reels on Facebook and Instagram in addition to other platforms....

M&C Saatchi Indonesia, which was set up six years ago as a joint venture between M&C Saatchi Group and Anish Daryani, Dami Sidharta, and Elki Hendria on 24th January 2018 has been acquired by Anish Daryani. Daryani has purchased the business’s 55% ownership from...

Wassim Mneimneh has been named the new Managing Director for the MENAT region by MiQ, an eminent figure in programmatic media. With over 17 years of experience in the digital media space, Mneimneh has gained invaluable knowledge from his work with renowned companies like...

ThePubverse has announced its integration with Amazon Publisher Services. Thousands of publishers who make money with ThePubverse will be able to directly access high-quality demand from Amazon DSP and outside programmatic buyers thanks to this collaboration. APS cloud...

Dailyhunt MENA has recently established a strategic partnership with the esteemed Saudi Research and Media Group (SRMG). This collaboration signifies a significant expansion for Dailyhunt MENA within the MENA region, with the promise of elevating the Arabic media landscape to...