Dentsu Expands Partnership With Aws To Scale Genai Capabilities

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Dentsu declared that it has expanded its partnership with Amazon Web Services (AWS) by implementing two essential services. This move will enable Dentsu to employ generative artificial intelligence (GenAI) at a larger scale, resulting in increased innovation and opportunities for its clientele. Dentsu’s complete enterprise-grade GenAI stack is enhanced by new, unique technologies offered by Amazon Bedrock and Amazon SageMaker. Impactful outcomes are already being produced by Dentsu’s AI strategy, which aims to enable the safe and widespread use of tools across the global business for the development of both client-ready products and operational innovations. Dentsu is producing genuine, responsible results with AI-driven client campaigns already in use and the broad adoption of AI-powered tools to improve workflows, drive efficiency, and unleash creativity.

Innovation Acceleration with GenAI

Dentsu will be able to accelerate innovation for its global workforce of over 72,000 workers by implementing GenAI. Dentsu’s product and engineering teams will be able to implement open-source and third-party models more readily and swiftly thanks to the use of Amazon Bedrock and Amazon SageMaker. Dentsu staff now have access to a wide variety of cutting-edge technologies from the outside, international technology community. Amazon Bedrock is a fully managed service that provides a wide range of tools for creating GenAI applications that adhere to Dentsu’s strict security, privacy, and responsible AI guidelines. It also provides a selection of high-performing foundation models from top AI companies via a single API.

Machine Learning Implementation

Dentsu’s data scientists and developers can quickly and easily create, train, and implement machine learning models at any scale thanks to Amazon SageMaker. It consists of modules for building, training, and deploying models that can be used in tandem or separately. As a result, Dentsu’s client teams have unprecedented access to platforms. It enables them to rapidly innovate and prototype at scale, developing new goods and services that will improve client outcomes. Additionally, it gives Dentsu access to best-in-class features for implementing AWS-exclusive models like Amazon Titan. The model offers a variety of highly effective image, multimodal, and text model options.

During a private preview program with AWS, Dentsu Digital, Japan, spearheaded the use of these new services within Dentsu. The team has collaborated closely with Dentsu colleagues worldwide to swiftly apply GenAI to prototypes and upskill and support staff.

Here’s what they said

Saturo Yamamoto, Dentsu Digital Inc. Executive Officer in charge of AI, said,

Dentsu has been developing multiple AI solutions on AWS, and we continue this tradition with our latest advanced customer experience enhancement service brand ”∞AI (mugen AI)”, some components of which also leverage AWS infrastructure. We have been actively evaluating methods to harness the potential of Amazon Bedrock immediately following its release, intending to integrate these AI capabilities into our service progressively. We eagerly anticipate continuing to contribute to our clients’ growth and transformation through our products, as we have done so far.

Atul Deo, General Manager, Amazon Bedrock added,

Generative AI is one of the most transformational technologies of our lifetime, significantly impacting productivity and creativity. Using Amazon Bedrock, dentsu established new ways of improving productivity that combine technology with the knowledge of local teams. For example, dentsu is able to easily experiment with and evaluate top foundational models for advertising use cases, privately customizing them with their own data securely. This opens up new opportunities for dentsu to become more efficient and cost-effective, whilst increasing team creativity. We look forward to growing our relationship with dentsu in these next years and supporting the development of generative AI-powered tools that enable customers to boost productivity and power innovation.

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