Simpli.fi Partners With Intent IQ for New Audience Extension Solutions
Simpli.fi, an advertising success platform that provides programmatic advertising and workflow software to agencies, brands, and media companies, has announced a collaboration with Intent IQ, a leader in identity resolution, to offer clients a new Cookie-less Audience...
Aunindo Sen Joins As Executive Creative Director At Publicis Groupe ME
Aunindo (Auni) Sen has taken on the role of Executive Creative Director at Publicis Middle East, a division of Publicis Groupe. Alongside Executive Creative Director Tuki Ghiassi, he will share co-leadership of the creative department.
Aunindo Sen appointed as Executive...
HP’s Global Media Account Retained By PHD
PHD has retained HP’s global media account following a competitive review. The firm will still be in charge of global traditional media planning, buying, and strategy. HP will handle its own digital media buying and has a sizable in-house media team. In 2023, HP...
Savvytree Wins Digital Marketing Mandate for Kisaan Se Kitchen Tak
Savvytree has taken over Kisaan Se Kitchen Tak‘s digital presence. Delhi-based Savvytree, a digital marketing agency, has revealed that it has acquired full digital marketing responsibility for Kisaan Se Kitchen Tak (KSKT Agromart). KSKT is a business that promotes...
Team Pumpkin Wins The Marketing Mandate For The Maeva Store
Award-winning digital marketing agency Team Pumpkin has emerged victorious in the competitive bid for the marketing mandate of the esteemed luxury home fragrance and decor brand, The Maeva Store. As part of this mandate, the agency will manage the brand’s social media,...
Amazon Prime Video Estimated to Generate $1B From Ad-Supported Tier in Debut Year
With the introduction of advertisements on its video service, which has over 100 million subscribers, Amazon’s Prime Video has created a significant stir in the streaming market. According to MoffetNathanson Research, Prime Video is expected to generate an estimated $1...
mFilterIt Announces Rebranding Initiative, Reveals New Brand Identity
mFilterIt, which provides ad traffic validation and brand protection solutions, has announced a rebranding initiative and revealed a fresh brand identity. The rebranding initiatives are a reaction to the quickly changing digital landscape.
New Brand Identity and Rebranding...
VICE Media Group Names Rafael Lavor As Head of Strategy
Rafael Lavor has been named the new Head of Strategy at VICE Media Group. This action highlights the company’s commitment to supporting innovation and providing its global audience with innovative content.
Rafael Lavor appointed as Head of Strategy
With a career...
Netflix Agrees to $5 Billion Deal to Stream WWE’s Flagship RAW Show
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1703680994555-0'); });
Netflix has agreed to a $5 billion deal to broadcast WWE’s RAW program in the United States over the next decade. The deal will come into effect from January 2025....
Dentsu Creative India Wins Digital Mandate For 4 Sony Channels
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1703680994555-0'); });
Dentsu Creative India has been awarded the digital mandate for Sony SAB, Sony MAX, Sony MAX 2, and Sony Entertainment Television. As such, they will be in charge of these...
