Nakheel Grants 10-Year DOOH Media Rights to Hypermedia

Nakheel, the top master developer in the world, and Hypermedia have partnered in a ground-breaking digital OOH media deal. Hypermedia is a well-known regional leader in Out-of-Home (OOH) media experience and technology. A subsidiary of W Group Holding, Hypermedia has been granted exclusive 10-year rights to media coverage and development opportunities for Nakheel’s esteemed communities and properties, including Palm Jumeirah, 12 lively communities, 13 world-class malls, and numerous sizable hoardings located throughout Dubai.

Hypermedia signs 10-year agreement with Nakheel for DOOH media rights

As per the agreement, Hypermedia will put in place a cutting-edge digital network. It will make Nakheel communities a media network of the highest caliber. The companies claim that this blend of digital innovation will elevate the upscale lifestyle that is associated with Nakheel’s destinations, which include the business, residential, and tourism domains.

Hypermedia’s previous media achievements

The new endeavor builds on the success of Hypermedia’s prior historic accomplishments in public transportation and other notable communities. It will completely transform Dubai’s digital out-of-home setting. The collaboration encompasses locations like Palm Jumeirah, Jumeirah Islands, and many more. It covers an area of more than 15,000 hectares and housing more than 700,000 people at the moment.

Hypermedia is leading a brand elevation initiative across all Nakheel communities, particularly Palm Jumeirah, using its DOOH landscape. Strategically positioned in its esteemed location, Hypermedia will actively seek out new luxury brands. They will complement the rich clientele and unmatched attractions that make Palm Jumeirah a world-renowned landmark and travel destination.

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Digital OOH network deployed

The digital network that will be deployed throughout Palm Jumeirah includes several formats. These have been carefully planned and placed to improve the media experience. Every component, from the digital unipoles at the entrance to the large panels around the shoreline and the digital signage at the frond entrances, has been carefully designed. These enhance the brand experience and weave an engrossing and compelling story within these well-known communities.

The agreement also includes media rights to five enormous hoardings, whose unmistakable size gives brands endless impact. New data measurement tools will empower Hypermedia’s media assets across Nakheel. It allows brands to create data-driven campaigns for optimal impact and return on investment (ROI).

With this collaboration, Hypermedia and Nakheel are launching OOH advertising into a new phase of innovation and engagement. It will change the media landscape in Dubai.

Here’s what they said

Abed Bibi, Chief Marketing Officer at Nakheel said,

“We are delighted to partner with Hypermedia to amplify Nakheel’s digital branding across the OOH media space. Their cutting-edge technology combined with the strategic locations of our lifestyle developments, will boost Nakheel’s digital connect with our widespread audience by offering data-driven branding. We are confident this partnership will resonate with Dubai’s residents and visitors as we move into a seamless digital network that is bound to create compelling and immersive experiences for all”

Habib Wehbi, Chairman and Group CEO of W Group Holding, expressed his enthusiasm regarding this strategic partnership. He stated,

“This collaboration with Nakheel is a significant milestone in our journey. We are excited to extend our media network into these vibrant communities, taking the DOOH sector to new heights of engagement and measurement. By leveraging our expertise and employing the latest innovations in digital solutions and smart data measurement tools, we are set to revolutionise the DOOH industry in the country, transforming communities into media destinations for renowned brands

About Hypermedia

Hypermedia is a division of W Group Holding. It is the innovator of Impact, pushing the envelope to enable brands to gain greater clout through clever Retail Media Experiences and Digital Out-of-Home (DOOH) advertising. Its vast OOH network, the biggest in the UAE, skillfully combines state-of-the-art data measurement tools, media assets placed strategically, and cutting-edge AI technology. Throughout the nation, it has a strong media presence at well-known landmarks. These include the bustling Dubai Metro public transit system, key outdoor spaces, retail media settings in well-known malls and hypermarkets, and elite locations and neighborhoods.

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