The Ad-Tech Transition: A Comprehensive Comparison and Emerging Players Post-Sizmek
Introduction:
As the ad technology landscape continues to change dramatically, especially with the impending shutdown of Sizmek ad servers in Q4 2024, advertisers are actively looking for robust alternative ways to ensure that their ad campaigns will be served well and get...
From Puzzling Pages to Smiling Clients: Unlocking Customer Delight with GA4 Events
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Before we dive into the magical world of GA4 events, let’s set the stage by understanding GA and its evolution:
What is GA?...
CGI Advertising: Pioneering Future of Marketing or Merely a Social Media Fad?
Technology integration has always been a driving force behind change in the dynamic world of advertising. In the realm of marketing, captivating images can do wonders for capturing customers’ attention and making a lasting impression. Computer-generated imagery (CGI) is...
Unlocking the Power of AI in Digital Marketing: A Comprehensive Guide
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for businesses looking to thrive in the online realm. One technological innovation that has been making waves and reshaping the industry...
Reshaping Mobile Advertising: AdScholars at E4M Screenage Summit
The sixth edition of the E4M Screenage took place in Mumbai on November 29, 2023. With mobile marketing taking center stage as the topic of discussion, the summit attendees included professionals in digital marketing, business leaders, innovators, entrepreneurs, and other...
The Role of AI in Personalized Advertising
Photo by Mohamed Nohassi on UnsplashBrands utilize customer data to target behavior, interests, and more to strategize their advertising efforts effectively. Creativity and customizing advertising efforts to cater to your audience...
How Ad Ops is Revolutionizing the Indian Advertising Landscape
Welcome to the world of ad operations, where advertising and optimization meet chaos and order, respectively. Ad operations are the foundation of the monetization strategy in the realm of digital marketing. Its function is basic. Make sure the publishers serve the right...
Cricket’s Advertising Blitz: Boundaries Beyond the Game!
The holiday season is almost approaching. The ICC World Cup, which is going on at the moment, making this year’s displays exceptionally dazzling. After this, all eyes are on the advertising industry.
Upcoming events in the world of Sports and Cricket
Marketers are...
Saffola’s Impactful 40 under 40: Inspiring Health Choices
In today’s world where we juggle many roles – like being professionals, parents, spouses, or caregivers – it is paramount to take care of our health. But in the rush to chase our dreams, we sideline our health completely. This oversight has given rise to a concerning surge in...
An Innovative Triumph: Burger King x Stevenage FC Case Study
This case study looks into the Burger King x Stevenage Football Club campaign that was so innovative and fresh, that it left a lasting impression on the minds of the fans even after years.
Introduction
The Stevenage Football Club is a humble League Two Team. In the lowest...
