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This case study looks into the Burger King x Stevenage Football Club campaign that was so innovative and fresh, that it left a lasting impression on the minds of the fans even after years. Introduction The Stevenage Football Club is a humble League Two Team. In the lowest...

This case study explores how the Indian fintech company CRED went from zero to hero thanks to its marketing team and advertising approach. Introduction CRED, an Indian Fin-Tech business, became well-known in India thanks to its creative marketing strategy. The sole objective...

The leading ad tech provider Adscholars has partnered with global gaming advertising leader iion. This collaboration aims to redefine the gaming advertising landscape in the Philippines amidst an industry boom, boasting a gamer population of 43 million, according to Newzoo....

The leading ad tech provider Adscholars has partnered with global gaming advertising leader iion which aims to transform the gaming advertising landscape in India amidst an industry boom. The partnership brings one-of-a-kind technology and programmatic-enabled gaming...

Welcome to the realm of artificial intelligence! In this day and age, where corporations are scrambling to embrace AI’s disruptive powers, it is only a matter of time before this expanding technology completely takes over our lives. AI has had a significant impact on...

As the world eagerly anticipates the 2023 ICC Men’s Cricket World Cup, brands are gearing up for an unparalleled journey. With a colossal audience of over 650 million viewers at their...

We are thrilled to announce that Adscholars emerged victorious at the highly prestigious MENA 2023 Smarties awards, clinching two bronze awards and earning a spot on the shortlist across three categories for the MENA region. MENA Smarties, part of the esteemed Mobile...

Introduction It all started in the year 1994! A company named Amazon was founded and established in Bellevue, WA. During the initial years, the journey was not so smooth for Amazon. People around the world were not familiar with the online shopping experience and took them a...

Borzo, a global courier delivery service, conducted a case study to compare the effectiveness of human-made ads with AI-generated ads. The study released two sets of advertising banners on Facebook, Instagram, and Google to determine which approach produced better results....

Google is quickly launching a conversational AI named Bard, due to the impact that OpenAI’s ChatGPT has had on the way, people search for information. The growing threat posed to the tech giant has prompted the development of a Language Model for Dialogue Applications...