Amazon Blocks Google FLoC – Here’s Everything You Need To Know!
Amazon has disabled Google’s contentious cookieless tracking and targeting technology.
According to website code analyzed by Digiday and three technology experts who assisted Digiday in reviewing the code, most of Amazon’s properties, including Amazon.com,...
End Of Third-Party Cookies, What Is There For Marketers: Takeaway!
Introduction
Google has announced that Chrome will not support Third-party cookies. Following this, other browsers are following the footsteps of Google. Also, one must not forget that Google has the largest market share of the advertisement business. Therefore, it would not...
A Shopify Success Story- Heatonist, Purveyors Of Fine Hot Sauces
As cliche as it may sound, but “Variety is Spice of life.” Spice lovers always search for new hot sauces and Heatonist, the brainchild of Noah Chaimberg precisely has what they need. He started the business in 2013 by selling bottles sourced from independent brands on a...
Advertising On Taboola: An Efficient Tool For Advertisers
Getting to know Taboola – An Introduction
Taboola is the first preference of advertisers for native advertising. Taboola has expanded its user database at a tremendous pace and is growing every minute, adding new users to its list. Its reach is on every possible...
Ways To Improve Your LinkedIn Marketing Strategy
LinkedIn has proven itself to be a crucial tool to develop the circumference of your professional circle and widen the scope of your business and connect with like-minded people. It even helps you to learn from real successful people from a variety of industries, who are...
How to set up an eCommerce business in 2020? Comparison of best platforms & practices
Latest trends and data about eCommerce in 2020
Introduction
According to Adscholars, E-commerce or Electronic commerce is a digital method to sell goods, and conduct transactions using the Internet. Usually, a customer purchasing goods online and making digital transactions...
New To Brand Activation, Here’s What You Need To Know
When I first heard about the term brand activation, I thought it was just another marketing jargon that I have to write about.
But as I researched about it, I realized activation is one of the stages of brand campaigns, and what piqued my interest further, is how this simple...
Top 10 Emerging Indian Ad Tech Startups You Should Know About
The market for advertising technology is expected to record exponential growth between now and 2023.
-CMO Adobe
Just as advertising is the business of making advertisements, ad tech is the business of using technology to make advertisements faster, quicker, and efficient. The...
The Impact of M&A deals in AdTech Amidst COVID-19 Pandemic
The year 2020 is facing global problems like pandemic, race riots, or recession. In the early days, many advertisers have pulled back in many areas because of the fear and uncertainty but surprisingly the projected slowdown on the ad spend is minimal, pointing towards a...
Innovation In Google During The Tough Times Of COVID
While most of the brands are struggling to survive during the tough times of pandemic, Google has set its goals right for the whole year. It is innovating itself without any trouble. Every month Google targets to enhance itself, according to the growing demand of the society....