Tête-à-Tête With ChatGPT- The Power Of AI
A new era in marketing has begun, where artificial intelligence and human expertise come together in unprecedented ways.
Meet ChatGPT, the revolutionary and generative A.I. changing the game. Open AI released the tool to the public and has already passed the million-user...
Google branching out In DOOH- All You Need to Know
Google is wearing another advertising hat and announced its new offering ‘Digital-out-of-home’(DOOH) ads in Display &Video 360. The blog announcement says,
“We’re making digital out-of-home ads available to all Display & Video 360 users so that they can reach people...
Is Microsoft Reinventing Its Ad Business With Massive Acquisitions?
Microsoft has a sizeable ad business. In the latest earnings call, the company reported the advertising revenues “surpassed $10 billion, ex-TAC ”. The company believes its vertical will grow in the mid-to-high teens.
“Across Bing and Edge, we are creating...
Connected TV Ad Fraud: Is It Real And How To Avoid It?
Connected TV (CTV) has gained exponential popularity with high-quality content and wider reach. CTV, which is commonly powered by Roku, Apple TV, Chromecast, etc., appears to be an attractive option for advertising. CTV’s inventory is attractive, especially as...
6 Data Privacy Trends To Look Out For In 2022!
Data Privacy has been a key element in the last few years in the adtech industry. With a handful of developments across the globe, the industry is facing a new regulatory landscape right now.
So, what can we expect from the data privacy landscape in 2022? In spite of the...
Unlock The CTV Opportunity: What The Future Looks Like
2022 is the year of CTV- A captive audience, and an engaging screen!
Advertising on Connected Television (CTV) is like an open invitation into a customer’s living room. A prime seat that cannot be missed. And here are the numbers to prove it!
eMarketer forecasts that CTV ad...
5 Ad Industry Trends That Are Likely To Unveil in 2022!
In 2021, digital advertising spending has increased by approximately 20% despite the pandemic. The ad market is expected to grow in the upcoming years. The global pandemic forever altered consumer behavior. Mergers and acquisitions, privacy changes, the death of cookies, and...
Clean Rooms Explained: How Marketers Can Prepare For Cookieless World
The advertising industry is undergoing a paradigm shift and their favorite buzzword is a clean room. Ad agencies, publishers, and technology providers have long relied on “centralized identification.” They know how to discover, reach, engage, and measure...
A Look Ahead: Convergence Of Linear TV And Digital TV Advertising
Digital and Linear TV advertising – two culturally and technologically distinct ecosystems – are merging to increase the effectiveness of marketing to consumers.
The shift from traditional linear television to connected television (CTV) and video-on-demand options...
AdTech Vs MarTech: Let’s Settle This Once For All!
In the marketing world, adtech and martech may appear similar especially to a novice. Despite their similarities, these two concepts differ quite a bit; a razor-thin line separating AdTech and MarTech. What is the adtech and martech difference? Does one outweigh the other?...