Quick Guide: Top Programmatic Trends To Keep An Eye On In 2021
Digitalization has advanced rapidly due to COVID19 and 2021 has seen a major increase. This has helped Programmatic trends gain popularity due to their efficiencies and capabilities. But keeping up with the pace of change isn’t always easy.
Last week, I was talking to...
Connected TV Explained: The Essential Glossary Of CTV
Connected TV (CTV) is growing rapidly in programmatic advertising and taking it by storm. And it does not come as a surprise!
CTV ads are most effective, highly targeted, trackable, and brand safe. Compared to traditional TV advertising, they offer broadcast-quality ad...
Power Of Out-Of-Home Advertising In The Middle East And Road Ahead
OOH- Out-Of-Home Advertising is a media format that walks with you from the time you step out of the house.
Don’t you believe me?
Let’s take a quick walk from your apartment. There is a screen in your elevator or outside your apartment. In a few yards, you’ll see a...
The Ultimate A-Z Glossary Of Digital Advertising: Part 2
This is Part 2 of the digital advertising glossary series. In Part 1, we decoded many new terms (that people just throw like a football at meetings) which will help you to speed on all things digital advertising.
Continuing Part 2 of the digital advertising glossary series,...
The Ultimate A-Z Glossary Of Digital Advertising!
We all know our ABCs, right?
But when it comes to understanding the complicated advertising jargon used by digital marketers, it is mindboggling. They randomly throw words, assuming we know it all.
The question remains for those who are new to the field or whose specialized...
All You Need To Know About The Rise Of DOOH Advertising
Did you know – According to a study by Research and Markets, the DOOH market size was valued at $41.06 billion dollars, and by 2026, it is expected to exponentially grow into a $50B market?
Me neither.
But, the catch here is that the rise and power of...
Here, There, Everywhere, It Is Cross-Screen Advertising!
The landscape of advertising has changed beyond 360 degrees and especially the online marketing ecosystem. Cross-screen advertising is one such opportunity for advertisers and marketers to strengthen their services. Today, consumers are spoilt for choices, when it comes to...
Impact of Delay in Deprecation Of Cookies By Google On Adtech
Google delays the Cookiepocalypse but should not be taken as a time to pause!
Google announced a nearly two-year delay to Chrome’s deprecation of third-party cookies to increase user privacy in its blog post. As the original 2022 deadline approached, it became clear that more...
All You Need To Know About Connected TV Advertising!
With traditional TV seeing an increasing plummet, our advertising behavior has seen a paradigm shift. This shift is accelerated by the growth of CTV or Connected TV advertising.
The entire landscape of digital advertising is being taken over by CTV now – and that is...
A Panoramic Perspective Of Amazon’s Advertising Business!
In the last five years, Amazon’s advertising business has boomed. It now has a DSP footprint that matches Google’s, and its SSP is the second most popular. In just the last year, the online retailer made more than $22 billion in ad income. Even for advertisers who...