Basis Technologies Enables Real Time Snapchat Ad Evaluation Via DSP
Global programmatic advertising and media automation solutions provider, Basis Technologies, recently released a first-to-market integration. The solutions which utilize a demand side platform (DSP), will allow marketers to evaluate Snapchat ads. It is automation fueled,...
Google Opens Automatically Created Assets Publicly to Boost Efficiency
Google has made the most recent improvements to the conversational experience and automatically created assets for Google Ads available to the public. More users will be able to employ AI to increase the effectiveness of marketing campaigns. The new capability is an effort...
MGID deepens partnership with GeoEdge to Enhance Ad Security
MGID, a worldwide advertising platform, has deepened its cooperation with GeoEdge. The latter is the foremost source of ad security and superior solutions for the online and mobile advertising market. The relationship, which has been successful for years, allowed for the...
Microsoft Advertising Enters the Video and CTV Advertising Realm
At the DMEXCO conference, Microsoft Advertising unveiled a brand-new video ad product called Video and Connected TV (CTV) ads. Advertisers can now create online video and CTV ad campaigns on the Microsoft Advertising platform, thanks to the company’s video ad offering. The...
TikTok Expands Measurement Suite with First-Party Solutions
TikTok has introduced Attribution Analytics, a first-party measuring tool made to assist marketing teams in comprehending the financial effects of the social network’s advertising solutions. Creating internet sensations is what the short-form content app is known for. The...
Samsung Ads Partners with Brightline To Boost CTV Advertising
Samsung Ads has teamed with BrightLine to increase the availability of its actionable and dynamic video ad inventory. It will make it possible to concentrate more on results and performance. In order to enhance its free-ad-supported streaming TV (FAST), Samsung is the most...
A+E Networks Partners with GroupM for Diverse Voices Accelerator
A+E Networks and GroupM Motion Entertainment will collaborate, according to GroupM, the media investment division of WPP. The collaboration aims to assist GroupM’s Diverse Voices Accelerator (DVA). It is an increased effort to support diverse creatives in premium...
Criteo’s Commerce Max DSP Unites Retail Media with General Availability
Criteo, the commerce media firm has made its self-service demand-side platform (DSP) Commerce Max, generally available. Brands and agencies will now have a single point of access to retail media inventory both on-site and across premium publishers off-site. Criteo is...
DoubleVerify Unveils Industry-First Holistic MFA Protection Solution
The renowned software platform for measuring digital media, DoubleVerify has recently extended its brand safety and sustainability offering. It attempts to make it possible for advertisers to track and get rid of MFA (Made for Advertising) websites. DV has advanced a precise...
Magnite Partners with Scope3 to Enhance Advertising Sustainability
The biggest independent sell-side ad provider in the world, Magnite, has announced a partnership with Scope3 to provide carbon emissions data across Magnite’s massive omnichannel inventory. As a result, advertisers will be able to evaluate their carbon emissions and...
