Marketing

iSpot, one of the many ad tech startups attempting to compete with Nielsen in the measurement of media viewing, recently announced the acquisition of 605. The business being acquired specializes in identifying media or determining the impact of exposure to a certain...

Two ground-breaking advertising solutions have been introduced by media investment firm GroupM Nexus, a division of the acclaimed WPP media investment group. These products were created specifically for the Malaysian market. Modern Addressable TV technology and cutting-edge...

TikTok is finally launching its retail aspirations with TikTok Shop for all users in the US after years of testing and rumors. The business aims to transform the culture of online shopping with motivating hashtags like #TikTokMadeMeBuyIt. On the app’s home screen, a...

Planners can only integrate APIs (application programming interfaces) into the media analysis program they employ. They are forced to manually search through several sources for the information. Media services from Dentsu India announced the Dentsu Intelligence Dashboard...

Imagine Communications, a well-known provider of advertising technology solutions has teamed with Google Ad Manager. Converged TV advertising is expected to change thanks to this creative alliance. By enabling seamless cross-platform campaigns and assuring uniform ad...

McCann has announced McCann Content Studios. It intends to offer businesses worldwide the capability of integrated social commerce, influencer marketing, and social media marketing. This new studio will include performance monitoring, audience development, creator...

The largest provider of first-party data for insights, activation, and measurement in the world, Dynata, has reached an agreement with Comcast. According to the arrangement, Comcast data will be licensed and involved in Dynata’s offering of advertising solutions....

With the release of its ground-breaking retail media targeting solution, Vistar Media, the top worldwide provider of programmatic technology for digital out-of-home (DOOH), is poised to completely transform the advertising environment. Vistar is launching Retail Inventory...

Publishers now have a mechanism to provide authorized advertising that complies with privacy laws thanks to a partnership LiveRamp has established with the leading worldwide provider of advertising and marketing technology, Epsilon. Epsilon improves user privacy while...

Adlook, a deep learning-powered platform for next-generation brand growth, has partnered with Adsquare. It is a platform for worldwide location intelligence. Marketers will receive comprehensive solutions that promote brand expansion and ensure performance as part of the...