GOZOOP HAWKS Secures Listening and Digital Response Management Duties for Amazon miniTV
GOZOOP HAWK, the GOZOOP Group’s online reputation management and customer service agency, has successfully secured the listening and digital response management mandate for Amazon miniTV, India’s free entertainment service.
GOZOOP HAWK wins listening and digital...
Publicis Commerce India and Amazon Ads Collaborate to Release Digital Growth Marketing Playbook
Publicis Commerce India has announced the release of the inaugural Digital Growth Marketing Playbook. The playbook, when used in tandem with Amazon Ads, describes how advertisers can embrace a growth marketing strategy, moving away from concentrating on stand-alone campaigns...
Amazon and Reach Partner for Targeted Ads Ahead of Third-Party Cookie Phase-Out
Amazon has signed a historic contract with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The collaboration occurs as the media landscape struggles to respond to Google’s move to remove tracking cookies from its browser. Reach...
Amazon Prime Video Estimated to Generate $1B From Ad-Supported Tier in Debut Year
With the introduction of advertisements on its video service, which has over 100 million subscribers, Amazon’s Prime Video has created a significant stir in the streaming market. According to MoffetNathanson Research, Prime Video is expected to generate an estimated $1...
ThePubverse Announces Integration with Amazon Publisher Services
ThePubverse has announced its integration with Amazon Publisher Services. Thousands of publishers who make money with ThePubverse will be able to directly access high-quality demand from Amazon DSP and outside programmatic buyers thanks to this collaboration.
APS cloud...
Triton Digital Integrates Amazon Publisher Services for Interactive Audio Ads
Triton Digital, a global technology and services leader in the digital audio, podcast, and broadcast radio industries, has announced an integration with Amazon Publisher Services (APS), which will provide Amazon DSP advertisers with access to premium audio inventory on a...
Amazon Ads Develops Special Solutions Suite for Advertisers in 2024
Amazon Ads has developed a special solution for advertisers after identifying several major trends that will influence digital advertising in 2024. The broader usage of generative AI, the growing uptake of streaming TV commercials by companies of all sizes, the use of clean...
Amazon Ads and IPG Mediabrands Ink 3-year Deal for Upcoming Prime Video Ads
Amazon’s video advertising division is about to take off. To support the launch of Prime Video Ads next year, Amazon Ads and IPG Mediabrands have inked a three-year deal. When limited commercials for TV series and movies on Prime Video debut in early 2024, the...
Amazon Enters Generative AI Scene With Its Chatbot “Q”
Amazon is introducing “Q,” an AI-powered chatbot designed for AWS users. With the release of ChatGPT by OpenAI, Copilot by Microsoft, and Bard by Google, Amazon has now added its new chatbot to its generative AI portfolio. Q is currently in public preview, with...
After Meta, E-commerce Giant Amazon Taps Snapchat For In-App Shopping Feature
Amazon announced that it will enable Snapchat users in the U.S. to make direct purchases from the social media platform for select Amazon products. Customers will be able to shop straight from Amazon ads for Snapchat and check out without ever leaving the app thanks to the...
