Meta and Amazon Collaborate for In-App Shopping in FB and IG
Amazon and Meta have partnered to make it easier to connect Facebook and Instagram accounts to Amazon. Customers will be able to purchase merchandise featured in their feeds without ever leaving the mobile app thanks to this. Interestingly, users can deliver goods to their...
Amazon Announces Publisher Cloud to Plan Programmatic Deals in Amazon DSP
Amazon unveiled Amazon Publisher Cloud, a new collaboration tool that lets publishers organize programmatic deals and activate them in Amazon DSP. It is based on the capacity to examine both first-party signals and Amazon Ads insights. AWS Clean Rooms are the foundation of...
GroupM and Amazon Ads Partner for Creator-Led Shoppable Format
GroupM, the media investment division of WPP launched a global partnership with Amazon Ads. As a result of the collaboration, Amazon’s clientele will have access to novel ad formats created for creator-led shoppable content. The partnership enables GroupM clients to use...
Amazon Prime Video to Introduce Limited Ads in 2024
Starting next year, Amazon will start incorporating a limited number of advertisements into the content available on its Prime Video streaming service, including movies and television shows. Amazon Prime customers in the UK, as well as in the US, Germany, and Canada, will...
How to rank well on Amazon? Performing SEO on Amazon
Introduction
It all started in the year 1994! A company named Amazon was founded and established in Bellevue, WA. During the initial years, the journey was not so smooth for Amazon. People around the world were not familiar with the online shopping experience and took them a...
Amazon Enters Gaming Market In India With Prime Gaming
Amazon quietly rolled out its most popular gaming service ‘Prime Gaming’ in India. It has been available in other countries for years but recently became available in India. This comes after weeks of testing the service in the South Asian market.
For the uninitiated, Prime...
Amazon Announces AWS Clean Rooms To Boost Adtech Growth
AWS launched a new service that will help customers and their partners inside an advertising or marketing organization share, analyze and collaborate on combined datasets without running the risk of revealing personal data. With AWS Clean Rooms, customers can create a secure...
Amazon Unveils New Video Advertising Solutions
Amazon unveiled a slew of new video advertising capabilities at its Unboxed event. A bright spot for the retailer in the midst of economic uncertainty is its highly profitable advertising revenue. Alan Moss, VP of Global Advertising Sales at Amazon Ads in a statement,
“We...
Amazon Web Services Partners With Trade Desk’s UID2 To Integrate First Party Data
Amazon Web Services, one of the most popular data hosting services for marketers partners with the Trade Desk’s UID2 (Unified ID 2.0) at the Cannes Lions Festival.
What is UID2?
UID2 is a non-proprietary, open-sourced alternative identifier developed by The Trade Desk and...
Amazon Ads Unboxes 8 New Advertising And Measurement Tools
Amazon Ads launched eight new marketing solutions at its annual Unboxed event. New features and tools will enhance brands’ ability to tell their stories and build more connections with customers, the eCommerce giant announced.
Amazon prioritized three core elements at...