Amazon’s Advertising Business Surges by 87% To Nearly $8 Billion
Key Points:
Amazon’s “Other” category which primarily includes sales of advertising services, as well as sales related to other services offerings, grew a whopping 87% Y-o-Y in the Q 2.
Amazon CFO Brian Olsavsky noted that the advertising business is a part of the...
A Panoramic Perspective Of Amazon’s Advertising Business!
In the last five years, Amazon’s advertising business has boomed. It now has a DSP footprint that matches Google’s, and its SSP is the second most popular. In just the last year, the online retailer made more than $22 billion in ad income. Even for advertisers who...
Amazon Blocks Google FLoC – Here’s Everything You Need To Know!
Amazon has disabled Google’s contentious cookieless tracking and targeting technology.
According to website code analyzed by Digiday and three technology experts who assisted Digiday in reviewing the code, most of Amazon’s properties, including Amazon.com,...
Amazon Is Creating Ripples In The Digital Market With The Announcement Of Its Identifier.
Discarding the third-party cookie by Google is the hot topic of discussion in the technology market. By this move, Google is trying to benefit its publisher services and DSP. However, this has created a void in the market, and Amazon is all set to fill this void.To...
Tech Giants ‘Amazon,Google, Apple, Facebook’ Beats Q3 Estimates
Key Points:
Big Tech Quartet- Apple, Alphabet, Amazon, and Facebook reported their third-quarter earnings en masse last week.
The tech giants exceeded Wall Street estimates maintaining the momentum from the previous quarter shows how the pandemic has driven online business....
Walmart and Microsoft Join Hands To Bid For TikTok, Fighting Against A Common Enemy: Amazon.
On Thursday, Walmart confirmed, that it will be teaming up with Microsoft, to bid for the purchase of TikTok. The step they took, is considered as a move forward in the direction to tackle Amazon; Amazon being a competitor for both. In the field of Cloud, Microsoft faces...
Google Is All Prepared To Compete with Amazon In E-commerce Market.
Google is all set to reveal its new initiative to fight the dominant Amazon in the e-commerce business.
After a series of serious attempts made by Google, to end the monopoly of Amazon in prior consecutive years, that is in 2013, 2014, 2017, and 2019. 2020 seems to be...
Amazon.sa is about to Replace Souq in Saudi Arabia
Highlights:
Amazon.sa has been launched in Saudi Arabia replacing Souq.
The eCommerce giant is operating three fulfillment centers and 11 delivery stations with a workforce of more than 1400 across Saudi Arabia.
All existing Souq customer credentials, wish lists, delivery...
Amazon Tests Customer Service Chat bots With Original Dialogue Capability
Amazon takes one more step towards its mission of being ‘Earth’s most customer-centric company’ by working on commercial service customer chatbot to generate original dialogue in real-time using recent major developments in AI language.
The retail giant said that most...
Sociowash Awarded the Digital Mandate for Tide Arabia
Sociowash, an integrated advertising agency, has been awarded the digital mandate for Tide Arabia, a laundry detergent brand in the UAE. The agency will be in charge of developing and implementing strategic creative approaches to enhance the brand’s online visibility....