Google Is All Prepared To Compete with Amazon In E-commerce Market.
Google is all set to reveal its new initiative to fight the dominant Amazon in the e-commerce business.
After a series of serious attempts made by Google, to end the monopoly of Amazon in prior consecutive years, that is in 2013, 2014, 2017, and 2019. 2020 seems to be severely crucial as more customers are turning towards the online market every day, due to the COVID virus spread across the world.
Google announcement was a clear indication in the direction of its plans to spread its roots in the online market. Google has declared to charge lesser sales commission from the sellers on its platform and will also let third-party sellers like Shopify to use its platform.
Currently, the commission rates of Google’s online sales platform range from 5 percent to 15 percent depending on the category of the product.
Google might dominate the field of knowledge and information when trying to search for information. But, when it comes to searching and buying goods online, Amazon is the first choice of consumers. Due to consumers’ first choice as e-commerce, Amazon is spreading its wings in the advertisement market, which is a clear threat to Google’s core source of earning.
Google has taken several hits during these years while competing with Amazon. In a seven-year-long battle with Amazon, Google introduced several products to compete with Amazon. However, none of them succeeded. One such attempt at Google was Google Shopping Express! The service launched in 2013, offered one-day delivery for groceries. The users can take an annual membership for $95 and can avail of faster service. However, Google ended up shutting down the project.
After its failed attempts with Google Shopping Express, Google decided to convert it into Google online Mall. The Google online Mall included retailers like Best Buy and Target. In 2017, Google partnered with Walmart. This deal was supposed to bring many fortunes to the Google online market, but unfortunately, the partnership ended too soon.
However, never giving up Google, added a buy button to its search engine. The online-button allowed the users to directly purchase the search engine, with the help of their credit and debit cards.
For an effective competition strategy with Amazon, Google brought in Bill Ready. Bill Ready was a former executive at PayPal.
The announcement in April came as a piece of happy news for the retailers. Now, retailers can list their products for free on Google online market listing. However, early the sellers had to buy the ads to get their products listed with Google. By this step, Google is expecting to attract huge audiences!
Mr. Ready, in an interview, described the position of E-commerce across the world. According to him, there is a wide range of audiences who are shopping online for their needs. Although, there is just a handful of platforms entertaining all of them.
“We want to make sure selling online is easy and inexpensive,” said Mr Ready. Follow
According to Google spokesperson, the changes will be visible to the people in the USA. Those who are already listing products on Amazon can use the same listing on Google, that is, without making any changes to the format.
The aim of Google is to take over Amazon, or at least, for the time being, be the biggest competitor. However is a 20 minutes long conference, Mr. Reddy shy out to take the name of their competitor, even for once.
Even when asked the question to name the largest rain forest in South America, Mr. Ready decided to dodge the question.
Although, he stated:
“Consumers benefit from a diverse and thriving ecosystem of sellers.” Adding that, “There is no one player that can serve all the needs of consumers.”