Indian Gaming Firms are Eyeing the Brazilian Market. Explore Why!
India is becoming a major gaming market; by 2028, it is expected that the industry will grow to $7.8 billion. Younger demographics, changing IT infrastructure, growing usage of mobile devices, and fast internet connectivity are the main drivers of the Indian gaming market....
GroupM and Google Announce Post Third-Party Cookie Readiness Program
In collaboration with Google Chrome, GroupM, WPP’s media investment group, announced the opening of the world’s largest post-cookie technology readiness program. GroupM clients come together as part of this global initiative to gain a faster understanding of...
Infosys and AWS Announce a New SCA for Cloud Transformation Across EMEA
Infosys, a leading global IT leader in next-generation digital services and consulting, and Amazon Web Services (AWS) have announced a new Strategic Collaboration Agreement (SCA). Financial institutions will receive technology transformation and industry-specific solutions...
DoubleVerify Announces Expanded Measurement Coverage with S2S Integration
DoubleVerify, an industry-leading software system for data, analytics, and measurement in digital media recently announced that advertisers using Twitch inventory and Amazon custom audiences in Amazon DSP with server-to-server (S2S) integration would now have greater...
Paramount Launches Conduit that Directly Integrates Major Programmatic Platforms
Paramount developed an additional layer to its connected TV ad tech to control where advertisements appear for its streaming apps across various distribution channels. Conduit is a new product from Paramount Advertising that seamlessly integrates with CTV programmatic...
Omnicom Acquires Flywheel, the Pioneering Digital Commerce Company
Image Credit: Mert Damlapinar’s LinkedIn
Omnicom has revealed that it has reached an agreement to purchase Flywheel Digital, Ascential’s digital commerce business, for a net cash purchase price of about $835 million. 11 Ascential digital commerce brands were...
Decoding Big Tech Giants Quarterly Results: Insights Await!
Big tech companies recently released their quarterly results for Q3 2023. Here are some key insights for industry enthusiasts.
ALPHABET
Alphabet, the parent company of Google, released third-quarter earnings that were above...
ThinkAnalytics’ Contextual Advertising Solution Joins AWS Clean Rooms
The targeted contextual advertising platform ThinkAdvertising from ThinkAnalytics has been made available on AWS Clean Rooms by Amazon Web Services. ThinkAnalytics is a global leader in audience data analytics, AI-based content discovery, and targeted advertising. Publishers...
Paramount to Utilize iSpot As Currency Measurements for TV Ads
In an announcement, Paramount Global and TV measurement provider iSpot.TV stated that they have reached an agreement to use iSpot currency measurements to measure and transact national TV advertising campaigns across Paramount’s top media and streaming platforms in the...
Meta and Discovery+ Adjust Ad-Free Subscription Plans: Changes Ahead!
Meta plans to charge its European customers $14 a month for access to Instagram and Facebook without advertisements. On the other side, Discovery+ is increasing the cost of its $9/month ad-free subscription tier.
Meta Charges $14 for Ad-Free Facebook and Instagram Access for...