Saudi Ministry of Culture Introduces World’s First VR History Tours in Metaverse
Saudi Arabia has made a major advancement in the expression and engagement of culture. It has introduced a wide range of immersive metaverse experiences and heritage attractions. The world’s first National Cultural Metaverse platform, which offers virtual reality (VR)...
MGID Introduces New AI-Powered Dashboard for Campaign Setup
MGID, the global advertising platform, has introduced a new dashboard for MGID Ads, its self-service campaign planning and execution suite. The new platform doubles the speed of campaign setup by showcasing a plethora of AI-powered features through an intuitive interface that...
Innocean India Launches Its Artificial Intelligence (AI) Lab, Innolabs
Innocean India, a leading name in the advertising industry, announced the launch of its cutting-edge Artificial Intelligence (AI) labs, Innolabs. With its cutting-edge solutions that leverage the power of artificial intelligence and modern technology, this exciting project is...
Google is Rebranding Its AI Chatbot Bard to Gemini Ultra 1.0
Google Bard was so 2023. Google is renaming its AI platform Bard, which it first unveiled a year ago to compete with OpenAI’s ChatGPT, Gemini, the name of its family of large language models (LLMs). The rebranding is a result of Google’s chatbot, Bard, adopting...
Jio Platforms Launches Jio Brain, an AI and ML Platform for Enterprises
Leading telecom and tech company Jio Platforms recently unveiled Jio Brain. It is an artificial intelligence (AI) and machine learning (ML) platform for businesses. Jio Brain seeks to simplify the deployment of ML tools across telecom networks, enterprise environments, and...
Publicis Groupe Plans €300 million AI Investment, Unveils CoreAI Platform
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Publicis Groupe intends to prioritize a new AI platform and devote an additional €300 million to AI initiatives over the following three years. As the new technology is used more...
Google Integrates Gemini AI Into Search Ads Platform
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As the consumer search experience changes, generative AI can help advertisers by improving ad effectiveness and expediting the creation of campaigns. Google has incorporated its...
Nazara Tech’s Nodwin Gaming Acquires Comic Con India for Rs 55 Cr
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Nodwin Gaming, the esports subsidiary of Nazara Technologies, announced a major move on January 24 by acquiring a 100 percent stake in Comic Con India for a substantial sum...
IAB Europe Releases First Edition of Pan-European Retailer Digital Advertising Capability Map
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IAB Europe, the leading European industry association for the digital advertising and marketing ecosystem, has released the first edition of its Pan-European Retailer...
Al Arabia Secures AED 522 Million Rights to Operate Outdoor Billboards in Dubai
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Arabian Contracting Services Co. of Saudi Arabia has announced that its UAE subsidiary, Al Arabia OOH Digital Company, has been granted rights to operate outdoor billboards...