Dentsu and Meta Partner for WhatsApp Business Customer Relationships Solution
Dentsu became the first global agency network solution provider for WhatsApp Business, after announcing a global partnership with Meta. For WhatsApp, the company’s encrypted messaging platform, Dentsu will supply customer relationship management solutions. First launching in the UK, the partnership adapts to the changing ways in which consumers interact with brands, allowing businesses to provide more customized services and build stronger relationships with customers. Users of WhatsApp Business will have access control over who can access their accounts, as well as analytics and optimization tools provided by Merkle, Dentsu’s customer experience management subsidiary.
Partnership for customer relationship management solutions
Dentsu and Meta have partnered to drive innovation and experimentation, resulting in significant improvements for their clients. The partnership is based on Dentsu’s three-way satisfaction in business, people, and society activities, or the Sanpo Yoshi principles. Every week, more than 200 million WhatsApp Business users use the platform to create hyper-personal, social, and conversational connections between brands and consumers. Dentsu’s clients will be able to further customize their customer engagement strategies to support their service, commerce, and loyalty experience journeys thanks to this innovative integration. With the help of its media, creative, customer, and data capabilities, Dentsu hopes to drive people-centered transformation and enable end-to-end business messaging solutions.
Read More: Dentsu India Appointed As BharatBenz’s Integrated Communication Partner
Dentsu’s Proprietary Web Platform
Dentsu has developed a proprietary web platform for customers to manage all access to their accounts, allowing for streamlined access to WhatsApp Business. Through its Merkle brand, Dentsu offers an end-to-end managed service that includes creation, analysis, and optimization. By providing seamless customer journeys across media, customer engagement, and service, Dentsu is enabling businesses to capitalize on the enormous engagement and conversion potential of this channel. Through the Meta family of apps, the partnership uses experience and recent developments in AI to jointly develop first-to-market media and brand activation products and solutions.
Here’s what they said
Angela Tangas, UK&I CEO at dentsu said,
Customer-brand communications are in the moment and increasingly conversational. It needs to be easy and brands that embrace conversational experiences will be well-positioned to thrive. Our relationship with Meta is focused on helping brands achieve deeper engagement and value with their current and prospective customers, a critical enabler for growth. Launching a WhatsApp conversational solution, builds on our commitment to creating seamless E2E experiences. This enables brands to establish stronger, more relevant, one-on-one connections with customers, fostering trust and enhancing service experiences in the process.
Derya Matras, Meta VP of Northern Europe Middle East Africa added,
For people and businesses across the world, WhatsApp is a great place to get business done. We’re looking forward to seeing how dentsu brings the power of messaging to its customers around the world so they can accomplish more right within a chat.
Read More: Aalap Desai, Ex-CCO, Dentsu Creative India Launches TGTHR, a full-funnel ad agency
BRAVE and Gadsme Partner For Intrinsic In-Game Advertising
A new partnership between BRAVE and Gadsme promises to deliver best practices for intrinsic in-game advertising. As a pioneer in the gaming sector, Gadsme is the most sophisticated in-game intrinsic advertising platform available, providing world-first non-intrusive display, video, and audio advertisements. Preserving the player experience is Gadsme’s top priority, along with efficiently reaching target audiences and increasing advertiser awareness.
Revolutionary partnership for in-game advertising
By collaborating with Gadsme, brands can reach a large gaming audience and organically convey their messages. An exciting new chapter in in-game advertising has begun with the partnership between BRAVE and Gadsme. BRAVE, a leading global brand’s premium branding advertisement network, will leverage its advertising experience to enhance Gadsme’s platform and foster a vibrant collaboration among industry titans.
As this collaboration develops, BRAVE and Gadsme will both gain a great deal from one another’s experiences and be able to offer their clients fresh experiences. The potential for in-game advertising is enormous, opening up new avenues for genuine and compelling brand relationships. The partnership between BRAVE and Gadsme represents a critical turning point in the development of gaming industry advertising.
Read More: Lego and Fortnite Announce Ground-Breaking Gaming Partnership
Here’s what they said
As reported by ExchangeWire,
Amir Sharer, CEO at BRAVE said,
As we embark on this journey with Gadsme, we recognise the transformative potential of our partnership for both companies. This collaboration represents a pivotal moment in the evolution of advertising within the gaming industry. By merging Gadsme’s cutting-edge intrinsic advertising platform with BRAVE’s branding capabilities, we aim to set a new standard for authentic and engaging brand connections in the gaming landscape.
Simon Spaull, chief revenue officer and co-founder, at Gadsme added,
We’re excited to partner with Brave as it’s a crucial part of our growth strategy, to deliver premium brands into premium games without harming the gameplay. We have worldwide audiences and the games, and they have the leading global brands. It’s a natural fit and we’re confident this will benefit both advertisers and gaming companies.
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Wavemaker Defends the Media AOR For L’Oréal in Thailand
After a competitive review, Wavemaker, a division of WPP, has defended the media AOR for L’Oréal in Thailand for the next three years, starting in January 2024. After 13 years of collaboration, L’Oréal and Wavemaker have extended their role, with the agency now handling media strategies and e-commerce sales in Thailand in addition to planning.
Wavemaker – L’Oréal Thailand Media AOR
The incumbent agency’s dedication to data and consumer insights throughout the pitch process impressed the French beauty giant, Maybelline’s parent company. An example of this is the establishment of Beauty Tech Labs, a specialized client-agency team made up of AI specialists and innovators to exchange resources and knowledge throughout the WPP network.
With L’Oréal, the retainer broadens Wavemaker’s expanding worldwide mandate. Media mandates in Australia, New Zealand, Germany, Austria, and Switzerland have been awarded to the Media agency. Additionally, the agency kept the $61 million Indian business.
Read More: WPP and Sprinklr Partner to Bring AI-Powered CXM Solutions
Here’s what they said
As reported by Campaign Asia,
Yada Sarttarasathit, chief digital and marketing officer of L’Oréal Groupe in Thailand said,
We are excited to continue our journey with Wavemaker, who has proven to be a highly compatible partner. We look forward to harnessing their synergy and innovative media strategies to create the beauty that moves the world.
Christopher Orcutt, managing director of Wavemaker Thailand added,
We will leverage our data and knowledge from the WPP network worldwide to drive media planning and e-commerce strategies for L’Oréal. Our goal is to create comprehensive online and offline beauty experiences for every Thai consumer.
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Lego and Fortnite Announce Ground-Breaking Gaming Partnership
Lego and Epic Games have finally revealed the design of their kid-friendly metaverse as 2023 draws to a close. Fortnite and Lego have announced a ground-breaking partnership that promises to transform the battle royale gaming genre. The Fortnite Lego edition has been in development for a full 18 months. It is being marketed as a multiplayer “survival crafting game.” When it launches on December 7, it will broaden the Fortnite universe. It will serve as a fun and secure online playground for kids and their families. Every gaming console that supports Fortnite will have the game available. The Danish brick manufacturer is moving further into the digital sphere with this partnership. The move comes just months after it introduced “Lego Insiders,” an online loyalty program, in August.
Lego – Fortnite Metaverse Gaming Partnership
With the partnership, players can now create unique Lego islands every time they play the game. This is thanks to a randomly generated terrain system that was inspired by Minecraft. The power of the Unreal Engine is what makes this cutting-edge feature possible. It is a powerful game development platform that has created a comprehensive “Brick Database” especially for Lego. The partnership demonstrates Epic Games’ dedication to broadening its game selection and drawing in players of all ages, as does the inclusion of other features like Rocket Racing and Fortnite Festival. These advancements demonstrate the company’s commitment to developing game environments that are kid-friendly and guaranteeing young players’ safety when they are playing online.
Building audience loyalty
Lego’s partnership with the game has the potential to significantly expand its viewership. Lego could potentially reach a vast audience through Lego Fortnite, as evidenced by Fortnite’s 400 million registered users and 80 million active players monthly. Using digital programs, Lego has been cultivating audience loyalty for the past 18 months. Additionally, it has been carving out a more significant place in people’s lives. It is presenting itself as more than just a toy company and encouraging play that not only helps kids learn life skills but also enhances mental health.
Read More: Indian Gaming Firms are Eyeing the Brazilian Market. Explore Why!
Epic Games’ commitment to youth friendly gaming entertainment
Lego Fortnite is a significant step for Epic Games in drawing in younger players while still keeping the game kid-friendly. Epic Games has taken major steps to address these issues, even though the FTC had previously fined the company $520 million for concerns regarding in-game purchases and young players’ safety online. For players under the age of 13, these procedures involve the implementation of “cabined accounts,” which have particular limitations and security precautions. With an E10+ rating, Lego Fortnite is intended for children 10 years of age and older. Some video games in this genre may contain language or violent content that isn’t suitable for younger players.
hey, it’s the Sphere from Fortnite!!@spherevegas pic.twitter.com/2rMQAS0uAH
— Fortnite (@FortniteGame) December 3, 2023
Creating new worlds
All age groups will be able to enjoy an immersive digital experience thanks to this collaboration. It gives users the ability to create and share their own worlds with other players by allowing them to add particular conditions and features to their Lego islands. By enabling players to explore and update each other’s worlds over time, this shared experience fosters a sense of evolution and growth within the game’s universe. Lego has been working to go beyond its reputation as a physical toy brand and develop consumer loyalty through a variety of digital programs, like its August launch of the Lego Insider online loyalty program. This is in addition to investing over $1 billion in Epic Games for this metaverse experience.
Read More: Nazara Technologies announces Nazara Publishing, its game publishing arm
Strategic Partnership
The partnership is a strategic move for both businesses. Through this partnership, Lego, one of the most well-known toy brands in the world, will be able to reach a wider audience and capitalize on the growing popularity of the battle royale genre. Working with Lego gives Fortnite’s game a distinct depth that enables them to give players an interesting experience.
Epic wants to become more popular among younger gamers, but it faces competition from titles like Roblox and Minecraft. This objective is furthered by their collaboration with Lego, a brand well-known for its cooperative building experiences, which gives kids a chance to engage in imaginative play within the Fortnite world.
Dress for adventure with new LEGO Styles of your favorite Fortnite outfits!
Check them out in your Fortnite in-game Locker and the Item Shop now. Learn more: https://t.co/gMabemu810 pic.twitter.com/Cz97s2vJWD
— LEGO (@LEGO_Group) December 3, 2023
Upcoming Game release
The Danish company’s brand value increased by 10% in the past year to $13.069 billion. It is presently ranks 59th out of the top 100 global brands according to Interbrand‘s Best Global Brands research for 2024. Though the game’s release is only a few days away, not much is known about what to anticipate from the intellectual property. The only other fact is that players will be able to explore open worlds that blend gameplay elements familiar to fans of both Fortnite and Lego.
In summary, the partnership between Fortnite and Lego represents an exciting advancement in the gaming sector. It unites two well-known brands and brings cutting-edge gameplay features that have the potential to completely transform the battle royale genre. Players can anticipate building their own Lego-based worlds. Furthermore, they can share them with the world when the game launches in early 2024.
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Experian Identity and Syndicated Audiences Integrated in Samsung DSP
Collaboration is essential in the fast-paced world of advertising to stay up to date with the ever-changing behaviors of consumers. Experian and Samsung Ads have teamed up to tackle this issue. To improve programmatic advertising efforts, Samsung Ads and Experian have announced a partnership that will integrate Experian’s identity and audience data into Samsung’s DSP. Better-targeted campaigns, creative ad spends, increased campaign attribution, and reliably safe branding opportunities are anticipated from this combination of resources. With the help of this partnership, marketers will be able to produce impactful and captivating content that appeals to the right audience at the right moment.
Samsung Ads-Experian Partnership
Through this new partnership, Samsung Ads and Experian promise to maximize the reach, effectiveness, and efficiency of advertising campaigns by combining the knowledge and precision of both companies. Marketers will have access to a smooth, effective tool that will guarantee that their messages are seen and resonate with target audiences, resulting in significant interaction and quantifiable results.
Samsung DSP
To improve campaign targeting and advertising personalization, Experian’s identity capabilities and syndicated audiences have been integrated into Samsung’s demand-side platform (DSP). The Samsung DSP is renowned for its advanced targeting abilities, which combine contextual targeting with data-driven strategies, and the ability to reach addressable TVs. With easy access to Experian’s audience segments and consumer insights, marketers can anticipate a notable increase in the impact and relevance of their advertising campaigns.
Read More: PubMatic Announces Groundbreaking Data Collaboration with Experian
Orchestrating reach and precision
With the help of Samsung’s extensive global reach, the Samsung Ads suite of advertising solutions offers advertisers unparalleled chances to interact with consumers on all screens at all relevant times, yielding significant and measurable outcomes. Combining Experian’s comprehensive data on households and individuals with Samsung Ads’ ACR viewership data from millions of devices allows for more precise targeting, which can be used to allocate media investment to drive better engagement, conversion rates, and return on investment (ROI) while reducing waste.
Samsung DSP key features
According to Samsung Advertising, more complexity is not necessary for smart advertising. Every user-friendly feature of Samsung DSP is designed to simplify media once more, allowing advertisers to more successfully reach their audience across all screens.
Addressable TV
By providing tailored content to particular households, addressable TV elevates and personalizes traditional viewing experiences while increasing interaction and connection.
Contextual targeting
Increases the relevance and impact of advertisements by putting them in context with related content to foster audience engagement.
Worldwide reach
Handle the digital landscape with dexterity. It can provide content to millions of users on a variety of platforms and devices in brand-safe settings.
Targeting based on data
Integrate Experian’s insights with Samsung Ads’ unparalleled proprietary device data to convert global reach into unique customer engagement.
Read More: Samsung Ads Partners with Brightline To Boost CTV Advertising
Benefits for advertisers
Improved audience targeting
Marketers can develop highly targeted campaigns that reach the right audience at the right time. They can utilize Experian’s syndicated audiences and Samsung Ads’ ACR data. Campaign performance can be significantly improved as a result, with higher engagement, conversion rates, and ROI
Optimized ad expenditures
Experian’s data can be used to identify and avoid audiences that are unlikely to be interested in the products or services. It can thereby reduce ad waste. This can assist in making the most of the funds allocated for advertising.
Enhanced attribution
Advertisers can gain a deeper understanding of the consumer journey. They can monitor audience interactions with advertisements across various platforms and devices. Campaign optimization and overall performance can be achieved with the help of this data.
Brand safety
With Samsung Ads’ brand safety solutions, advertisers can guarantee that their ads are shown in secure and safe settings. This aids in preserving the integrity and reputation of the brand.
Here’s what they said
Chris Feo, SVP, Sales & Partnership, Experian said,
Navigating the dynamic landscape of digital advertising requires innovative solutions and strategic collaborations. This partnership with Samsung Ads exemplifies our commitment to empowering advertisers with data-driven insights that reach and resonate with audiences. With Experian Marketing Data directly accessible within the Samsung DSP, advertisers are equipped to orchestrate campaigns with unprecedented precision and impact, marking a significant stride in personalized advertising.
Alex Boras, Platform Lead, Samsung DSP added,
The new partnership between Experian and Samsung Ads is an exciting development for advertisers as they look to maximize the effectiveness of their marketing campaigns. With hands-on access to Experian’s identity solution and audiences directly within our platform, Samsung DSP, advertisers can now better address their most important audiences on the screens they use most.
Read More: Samsung Ads and Epsilon Partner for First-Party Data Advancements
Aalap Desai, Ex-CCO, Dentsu Creative India Launches TGTHR, a full-funnel ad agency
The former chief creative officer of Dentsu Creative West and Dentsu Creative Experience India, Aalap Desai, has established TGTHR (Together). TGTHR is a full-funnel advertising agency. TGTHR, which has its headquarters in Mumbai, has opened offices in Bengaluru and Delhi. According to Desai, TGTHR is a location “where happiness meets creativity to produce extraordinary results.” The action was taken following Aalap’s departure from Dentsu Creative. He presents TGTHR as an environment where joy and creativity come together to create remarkable outcomes. It is driven by the goal of fusing great work with an unmatched culture,
TGTHR- a full-funnel ad agency
The agency released a statement claiming that TGTHR is a creative powerhouse with knowledge in every field. These include digital, film production, mainline (TVC, Print, Outdoor), design, content, and media. With over 12,000 campaigns completed, 550+ international and national awards, and an impressive 110+ years of collective experience in advertising, the agency is a formidable force in the industry.
Aalap Desai’s noteworthy accomplishments
He held positions as co-leader of the creative team at Dentsu Webchutney Mumbai and national creative director at Dentsu McGarry Bowen India during his tenure at Dentsu. His notable projects, Code Name: Uri, The 8-bit Journo for Vice, and The World’s Most Reported Trailer for Thappad, caused quite a stir. Desai has worked for organizations like Disney+ Hotstar, Leo Burnett, JWT, DDB Mudra, Ogilvy, and Ambience Publicis over his career. He had a significant impact on the narratives of youth-oriented brands like MTV India and Early Salary. Furthermore, these brands also included well-known ones like McDonald’s, Complan, Huggies, Nerolac, and Videocon D2H.
Read More: Dentsu India Designs Future-Ready Performance Marketing Powerhouse
Over 200 national and international awards, including 10 Cannes Lions and 42 shortlists, have been bestowed upon Aalap for his creative abilities. Brand Equity’s “Hottest Young Creatives” in India in 2014 was among one of his noteworthy accolades. Moreover, he was also listed among Impact Magazine’s “Hottest 30 under 30” Media Creatives in 2015. Among his recent accomplishments are the multiple awards that Mortein’s Suraksha ka Teeka and Vedantu’s The Everything Book campaigns took home at Cannes Lions 2023.
Additionally, Desai writes scripts for TV shows like MTV Sound Trippin’, web series, and feature films. His astute observation has also brought him the opportunity to sit on the juries of prestigious competitions like Spikes Asia, Cannes Lions, and Kyoorious. Furthermore, he has directed short films and advertisements that have taken home and won awards abroad.
Here’s what they said
Aalap Desai said,
The advertising industry is often filled with a sea of sameness. The saviours of this industry are the sparks of creativity that we see scattered here and there. It is challenging to find the right people for the job. The one who knows how to create a great TV ad might not know how to increase followers on a social handle. The one who has mastery over social media may have no idea about master branding. What if all these talents could come together to form a cohesive whole? If one great creative person is a force, imagine what could be achieved when they all combine as a force multiplier! This is especially true when you create an environment where they can thrive. That’s the idea behind TGTHR. Bring together expertise, talent, and passion to deliver clients unparalleled quality, connectedness, and effectiveness. All the while ensuring that we love where we work.
Read More: Dentsu India Appointed As BharatBenz’s Integrated Communication Partner
Swiggy To Continue With Havas Media Group India for Media Duties
Swiggy, an online meal ordering and delivery service, has concluded its media pitch. For its media responsibilities, the business has decided to continue to work with its long-standing partner, Havas Media Group India. In September of this year, the company requested that its media duties account be reviewed.
Havas’s Media Duties for Swiggy
The Swiggy account is valued at approximately INR 200 crore. More than 10 noteworthy agencies participated in the pitch process. The account was won by Havas Media Group India in 2016 after a multi-agency pitch that was started in August. Swiggy reportedly spent between INR 250 and 350 crore on advertising in 2023, according to the Pitch Madison Advertising Report.
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PubMatic and Intent IQ Join Forces with Strategus for CTV-to-iOS Retargeting
Intent IQ and PubMatic have joined forces with Strategus, a technology company that develops cutting-edge solutions for programmatic CTV advertising campaigns. The partnership will enable the retargeting of iOS users who have seen CTV advertisements. Advertisers can now reach valuable iOS audiences with the new cookie-less audience activation solutions, which improve CTV campaign results.
CTV-to-iOS Retargeting
As of June 2023, 54% of mobile phone users in North America were iOS users, according to Statista research. Apple iPhone owners are a desirable, young, affluent demographic that is often hard to target in digital advertising campaigns. The new Strategus solution combines the industry-leading knowledge of both companies in cookie-less and CTV advertising to successfully retarget iOS users. It is powered by the integration of Connect, PubMatic’s fully integrated and comprehensive audience platform, and Intent IQ’s cookie-less audience activation tool.
Intent IQ – PubMatic
- On behalf of its publisher partners, Intent IQ gathers and enhances data signals from over 800,000 websites. It generates a cookie-less audience that includes 180 million North American users for privacy-protected audience targeting and retargeting on their iPhones, Safari, and other cookie-less browsers.
- Using a Deal ID targeted at a custom audience of iOS users defined by first-party or third-party data, joint PubMatic-Intent IQ advertising partners can easily activate the addressable cookie-less audience that is integrated into PubMatic Connect.
- Leading CTV-managed service provider Strategus can identify viewers of CTV ads. It can retarget them directly on their iOS devices. It is all thanks to the combined PubMatic-Intent IQ integration, which enhances campaign performance for CTV brand clients.
Read More: PubMatic Announces Groundbreaking Data Collaboration with Experian
Here’s what they said
Joel Cox, co-founder and senior vice president of strategy and innovation at Strategus said,
This new technology solution is a significant breakthrough, as CTV advertisers can now retarget iOS users for the first time. The cookieless, privacy-safe approach to retargeting makes it possible for our CTV customers to improve the performance and maximize the ROI of their advertising campaigns.
Fabrice Beer-Gabel, Vice President of Strategy at Intent IQ added,
By combining our patented distributed identity technology with PubMatic’s programmatic infrastructure and Strategus’ CTV expertise, we can help marketers deliver immediate and improved value for their CTV advertising while also targeting the coveted iOS audiences. The new solution, powered by our cookieless universal ID and audience activation suite, will enable both better ROI for marketers and improved monetization for publishers.
Peter Barry, VP of Addressability and Commerce at PubMatic stated,
Buyers are increasingly looking for solutions that combine consumer privacy and advertiser ROI across channels and formats at scale. We are excited to be part of this collaborative effort to enable our clients to activate iOS audiences for CTV campaigns. Through innovative solutions like this, we look forward to helping publishers and buyers move beyond the limitations of anonymous targeting solutions to drive superior outcomes.
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Social Beat Secures D2C Digital Responsibility for Mankind Pharma
After a competitive selection process involving multiple agencies, Social Beat, a digital marketing agency, was awarded the D2C digital responsibility for Mankind Pharma, a pharmaceutical company. A major advancement in Mankind Pharma’s digital marketing initiatives to fortify its online presence and interact with a broader audience will be achieved through collaboration with Social Beat.
Social Beat’s digital responsibility for Mankind Pharma
Mankind Pharma, a company renowned for its dedication to offering top-notch medical solutions, has selected Social Beat as its digital partner. It will help in promoting sales on the brand’s website and foster growth in the digital arena. For Mankind Pharma, Social Beat will develop and implement comprehensive digital marketing strategies. These strategies will utilize a range of platforms, including social media, search engine optimization (SEO), content marketing, and more. Mankind Pharma wants to reach out to customers in various geographies and demographics.
Read More: Omnicom Acquires Flywheel, the Pioneering Digital Commerce Company
Here’s what they said
Suneil Chawla, co-founder of Social Beat said,
We are delighted to be chosen as the digital marketing partner for Mankind Pharma. This collaboration presents a fantastic opportunity to leverage our expertise in digital marketing to help Mankind Pharma reach new heights in the online landscape. We look forward to crafting a highly impactful website and campaigns that resonate with Mankind Pharma’s objectives and growth.
Speaking about the partnership, Joy Chatterjee, AVP at Mankind Pharma, added,
In today’s digital age, it is imperative for us to have a strong online presence and engage effectively with our customers. Social Beat’s expertise in the digital marketing arena and their proven track record make them the ideal partner for our digital journey. We are excited about the opportunities this collaboration will bring and are confident that together, we will achieve great success.
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Publicis Names Rajdeepak Das as South Asia CCO; Chairman, Leo Burnett South Asia
Publics Groupe has promoted Rajdeepak Das to Chief Creative Officer, at Publicis Groupe South Asia, and Chairman of Leo Burnett, South Asia. Das’s appointment demonstrates the Groupe’s emphasis and dedication to world-class, inspirational creativity that develops brands through contemporary, purpose-driven work.
Focus on transforming client businesses
Das will concentrate on advancing the Groupe’s creative agenda in these newly established roles by utilizing the alchemy of technology and data to transform client businesses. To support these directives, he will collaborate closely with the Groupe’s creative, data, and technology talent.
Das’s leadership experience
Das is a superb creative leader with more than 20 years of successful brand development experience. Leo Burnett India has produced performances both domestically and internationally under his direction. The agency has won the Asia-Pacific Creative Agency of the Year at Spikes Asia 2023, the Most Awarded Indian Agency at the Cannes Lions 2023, The One Show 2023, Adfest 2023, and D&AD 2023 under his leadership. He is the recipient of over 100 international awards. Being a strong advocate of the ability of modern creativity to change people’s lives and an early adopter of cutting-edge concepts and technologies, some of his most notable campaigns have been wildly successful. These include “SmartFarms” for PepsiCo, “Say It With Oreo” for Mondelez, and “PumaDive” for PUMA.
Read More: Equativ and Greenbids Partner to Power Sustainable Programmatic Operations
Here’s what they said
Anupriya Acharya, South Asia CEO, Publicis Groupe said,
I have really enjoyed working with Raj as his ideas and creativity continue to fuel both business impact and accolades. His quest for world-changing brand ideas is truly remarkable. His scintillating, sustained performance, ability to transform agency culture and reputation, as well as the width of the work that captures innovation, business transformation, data and sustainability, make him an ideal choice. We hope to leverage these strengths on a larger Groupe canvas.
Rajdeepak Das added,
I am super-delighted to get such a large canvas! With the breadth of capabilities at the Groupe level, a repertoire of finest clients and brilliant diverse talent, the opportunities are limitless. It’s been a truly exhilarating ride for me so far, and the new mandate (s) make it even more exciting. I look forward to redefining creativity and driving brand impact, as also positively shaping communities through powerful, progressive work.
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