Etisalat and DCT- Abu Dhabi Partner to Revolutionize Gaming in MENA
Telecom operator Etisalat by e&, based in the United Arab Emirates, and the Department of Culture and Tourism-Abu Dhabi, have announced a ground-breaking collaboration. By establishing “Arena Esports,” the partnership hopes to transform the Esports scene in the Middle East and North Africa. It is a comprehensive digital gaming platform that will serve as the backbone of the regional gaming industry.
A strategic partnership to propel the gaming ecosystem.
The goal of Arena Esports is to accelerate the evolution of Esports. It embodies the common goals of Etisalat by e& and DCT-Abu Dhabi to lead the MENA region’s Esports league, develop up-and-coming gamers, and raise regional events to the level of global gaming events. Through this new partnership, both organizations’ distinct strengths will be utilized to build a long-lasting and cutting-edge Esports environment. Over the next five years, the project intends to create and manage an Arena Esports league and related competitions, with an emphasis on the United Arab Emirates.
A comprehensive gaming experience
360-degree gaming has been claimed by Arena Esports. It will offer a wide variety of opportunities to players of all skill levels. These will include players from newbies to seasoned pros. It will offer the opportunity to participate in competitive tournaments and special events. In addition to participating in thrilling competitions, players can earn monthly points, gain access to special events, communicate with community servers, and engage in exclusive interactions with influential gamers. It appears that obtaining access to the platform requires registering for a free membership. Furthermore, the platform will provide subscription plans with exclusive features.
Recognizing the potential of a thriving sector
The establishment of Arena Esports comes soon after the visionary Dubai Program for Gaming 2033. The initiative aims to establish Dubai as a global hub for gaming and create 30,000 new jobs in the industry by 2033. DCT- Abu Dhabi claims that over the course of the next five years, the UAE-focused project intends to create and manage Arena Esports Leagues and related competitions.
With its low latency, captivating challenges, and exclusive digital content, Arena Esports promises an uninterrupted gaming journey. Nine out of ten adults in the UAE play video games. This makes the country the highest percentage of adult gamers worldwide. The gaming market is predicted to reach $5 billion by 2025.
Here’s what they said
HE Adnan Al Awadi, Support Services Executive Director at DCT Abu Dhabi, said:
Our alliance with Etisalat by e& is a testament to our commitment to growing the creative industries, of which gaming and Esports is a key pillar. This synergy aims to boost the gaming ecosystem in the UAE and the MENA region, and we are eager to see the positive impact.
Khaled Elkhouly, Chief Consumer Officer, etisalat by e& added,
At etisalat by e&, we recognise the unlimited potential of this fast-growing sector, which has more than 377 million subscribers in the MENA region. In our journey of technological transformation we aim to exceed our customers’ expectations. Our partnership with DCT Abu Dhabi reinforces our commitment to the gaming community and promises an unprecedented transformation in the sector. By integrating cutting-edge cloud and AI technologies, etisalat by e& is committed to the growing Esports industry and realising its vision of superior offerings and services.
- Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.
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