Nazara Technologies announces Nazara Publishing, its game publishing arm
Gaming and sports media company Nazara Technologies has launched Nazara Publishing, a new division dedicated to game publishing. Its goal is to release high-caliber games for the Indian and global markets. Nazara intends to work with multiple Indian and international developers to modify and release these titles for the vast Indian gaming market. Additionally, they will make it easier for games made by Indian developers to be published worldwide. The games will be available for PCs, virtual reality (VR), mobile devices, and the web3.
Nazara Publishing – the novel game publishing arm
The gaming industry in India is fortunate to have Nazara Publishing on board. The company helps developers with things like game design, localization, data analytics, quality assurance, beta testing, and distribution in addition to monetization. This is accomplished through platform partnerships and wise user acquisition spending. Developers will also have access to mentors who are leaders and experts in the industry through the Nazara Publishing platform. The overall goal is to help game studios not only launch games successfully but also overcome obstacles, grow faster, and leave a lasting impression on the Indian gaming industry. Nazara offers the top esports platform in India, Nodwin, along with PublishME for the Turkey/MENA market, Sportskeeda, and Pro Football Network for sports media.
Key Benefits of Nazara Publishing for Game Developers
- Financial Commitment: Nazara Publishing plans to release up to 20 games in the next 18 months, with a minimum investment of INR 1 crore per game. It will assist developers in covering their expenditures.
- Expertise: Developers will have access to knowledge about game publishing, marketing, and distribution thanks to Nazara Publishing.
- Comprehensive Network: Nazara Publishing has a robust gaming industry partner network that will enable developers to reach a larger audience.
- Promotion: Nazara Publishing is dedicated to providing worldwide exposure to Indian game developers.
India’s maturing gaming market
The development takes place at a time when user behavior and gaming habits indicate that India’s gaming market is developing. The industry is about to undergo a shift in terms of size and willingness to pay. This is motivating local studios to try and make games that are bigger, better, and more intricate so they can eventually compete with their global counterparts.
In Asia, India’s video game market is expanding at the quickest rate. It is anticipated that in 2023, gamers’ revenue from PC and mobile games will total $868 million. In FY22, revenues from the online gaming sector in India amounted to $2.6 billion. Moreover, it is anticipated to grow at a 27% CAGR to $8.6 billion in FY27.
Nazara Technologies’ investment secured
The Nazara Tech Board authorized the issuance of equity shares at a face value of INR 4 each. The goal is to raise up to INR 410 crore from SBI Mutual Fund in September. On July 10th, the board gave its approval to a proposal to issue equity shares in order to raise up to INR 750 crore. By investing INR 4.15 crore in Israel-based game developer Snax Games Ltd. in August, the company was able to acquire five-year exclusive rights to publish its games in the Middle East and India. Already publishing titles like World Cricket Championship, Animal Jam, and Kiddopia, the company’s revenue in FY23 came from these games alone.
Here’s what they said
Nitish Mittersain, CEO and Joint MD, of Nazara Technologies said,
Nazara Publishing is poised to revolutionize India’s gaming landscape, aiming to become the country’s premier game publishing platform. We are dedicated to nurturing both Indian and global game developers, providing resources, expertise, and a robust network to bring top-tier gaming experiences to India’s vast audience. With a special focus on supporting Indian developers, Nazara sees a significant opportunity in the Make-in-India initiative, and as part of this initiative, we will also promote Indian game developers globally.
- Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.
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