Prasanth Kumar re-elected as AAAI’s President for 2023-2024 term
At the AAAI Annual General Meeting on December 1, Prasanth Kumar, CEO-South Asia of GroupM Media (India) Pvt Ltd, was re-elected to the position of President of the Advertising Agencies Association of India (AAAI) for the 2023–2024 term. The Association unanimously chose Rana Barua, Group CEO of Havas Worldwide India, as vice president. As the immediate past president of AAAI, Anupriya Acharya, Chief Executive Officer of Publicis Group South Asia, will serve as an ex-officio member of the AAI Board from 2023 to 2024.
Other elected members of the AAAI Board
- Sam Balsara – Madison Communications Pvt. Ltd
- Tanya Goyal – Everest Brand Solutions Pvt Ltd
- Vishandas Hardasani – Matrix Publicities and Media India Pvt Ltd
- Mohit Joshi – Havas Media India Pvt Ltd
- Kunal Lalani – Crayons Advertising
- Chandramouli Muthu – Maitri Advertising Works Pvt Ltd
- Sridhar Ramasubramanian – Beehive Communications Pvt Ltd
- Vikram Sakhuja – Platinum Advertising Pvt Ltd
- K Srinivas – Sloka Advertising Pvt Ltd
Read More: GroupM and Google Announce Post Third-Party Cookie Readiness Program
Here’s what they said
Prasanth Kumar, CEO-South Asia of GroupM Media (India) Pvt Ltd said,
I am deeply grateful to the members of the AAAI for re- electing me as President, a role I accept with great honor and responsibility. Our collective vision is to strengthen an inclusive environment, actively engaging with all stakeholders to shape a dynamic and future-ready organization. Our commitment is steadfast in strengthening unwavering support for every member, recognizing that while we have achieved a few milestones together, there is still a considerable journey ahead. This prospect excites us; it fuels our motivation. When we collaborate and exert our combined efforts, we not only enhance each year for everyone involved but also solidify our resolve to be architects of change within our industry. We stand dedicated to not just witnessing but actively creating a transformative era, steering our organization towards new horizons of innovation and impact.
On his appointment as Vice President, AAAI Rana Barua commented,
I am passionate about policymaking that leads to impactful and positive changes to the advertising industry, that benefit all the stakeholders, including, media, consumers, and advertising agencies. I believe in the potential of advertising to foster economic development and enhance meaningful social changes. I look forward to collaborating with the AAAI members to bring these shared goals to life.
Read More: Havas Announces Majority Stake in Klareco Communications
PhonePe’s Indus Appstore Partners with Leading Game Developers
India’s very own Android-based mobile app store, PhonePe’s Indus Appstore, has revolutionized gaming for users nationwide. It has announced the onboarding of top game developers. Dream11, Taj Rummy, MPL, Rummy Passion, RummyCulture, RummyTime, Junglee Rummy, CardBaazi, Nazara Technologies, and A23 have partnered with the Indus Appstore in a ground-breaking move. It is believed that the inclusion of these gaming apps is a strategic attempt to undermine Google Play Store’s authority in the mobile app market.
Indus Appstore onboards major game developers
Millions of users’ gaming experiences will be improved by the partnership. The collaboration offers a wide selection of high-quality games that complement Indus Appstore’s dedication to diversity and innovation. Indus Appstore intends to facilitate the uploading of media and videos in 12 Indian languages in addition to English. Furthermore, it will let developers list their apps in these languages. This partnership’s main objective is to enhance the gaming experience for a diverse group of consumers by providing a selection of excellent games that complement Indus Appstore’s commitment to diversity and innovation. Developers can now concentrate on creating immersive gaming experiences without worrying about money thanks to this ground-breaking move.
Benefits for Developers
Zero commissions on in-app purchases demonstrate Indus Appstore’s dedication to helping developers. It is in comparison, other app stores impose heavy fees of between 15 to 30%. Additionally, developers will have the option to incorporate any payment gateway into their apps. Moreover, the action follows Google’s declaration that, after India’s new regulatory framework is put in place, it intends to permit any kind of real-money game on the Play Store, subject to self-regulatory bodies’ approval.
Read More: Indian Gaming Firms are Eyeing the Brazilian Market. Explore Why!
Here’s what they said
Akash Dongre, Co-Founder of Indus Appstore, said
We are thrilled to welcome these gaming giants to the Indus Appstore family. Their expertise and commitment to delivering top-notch gaming experiences aligns seamlessly with our vision. Together, we look forward to crafting the next growth story in the Indian gaming industry.
Sunit Warraich (CEO), CardBaazi added,
With Indus Appstore, we’re set to redefine the card gaming sphere, providing not just entertainment but a commitment to fair and rewarding interactions for players. With CardBaazi’s immersive gameplay and Indus Appstore’s supportive environment, we’re excited to offer an unmatched card gaming escapade, enriched by zero commission on in-app purchases, fostering a community passionate about fair play and enjoyment.
Manish Shrivastava (VP Marketing), MPL commented
Being a platform that has an enviable roster of games, MPL’s aim is to make gaming accessible to people all across the country, giving users the opportunity to play games of skill that they’d want. Partnering with Indus Appstore will help us reach out to the India we are building for.
Amandeep Singh (CMO), Rummy Passion stated,
We are looking forward to scale our product, Rummy Passion, on the Indus Appstore and are eager to explore the significant growth opportunity that awaits us. Indus Appstore’s India-based Support Team stands out, offering real-time and dedicated support—an invaluable resource ensuring seamless user experience. We believe this partnership will help us drive widespread user product adoption and engagement.
Read More: Nazara Technologies announces Nazara Publishing, its game publishing arm
Pratik Sahu (AVP Marketing), Gameskraft,
Partnering with Indus Appstore will open avenues to reach newer audience for Gameskraft. Their ingenious video-led app discovery experience will help spark a significant wave of awareness for our apps. We are looking forward to being part of India’s first app store and reaching a wider audience.
Sudhir Kamath (COO), Nazara Technologies,
Our dedication to bringing diverse gaming experiences to players across different platforms aligns perfectly with Indus Appstore’s vision of empowering users with a variety of quality apps. We’re thrilled to join this innovative platform, further expanding our reach and offering our engaging games to a broader audience.
Bhanuchander B (Head of Marketing), Taj Rummy
Indus Appstore’s distinctive advantage of Localized App Listing resonates deeply with us—it’s a bridge to connect with Bharat by embracing their language and culture. This tailored approach amplifies our reach, offering a more personalized gaming experience. Together with Indus Appstore, we’re poised to elevate the joy of rummy gaming, ensuring our platform resonates authentically with diverse audiences.
Sudarshan (Senior Director, Acquisition), A23
We’re thrilled to join forces with Indus Appstore and are excited about unleashing our gaming experiences to a broader audience. With targeted advertising solutions, we’re poised to reach the right users, engage effectively, and drive conversions. Join us in this exciting journey as we captivate audiences and elevate the gaming experience with Indus Appstore’s tailored advertising solutions
Read More: Etisalat and DCT- Abu Dhabi Partner to Revolutionize Gaming in MENA
Equativ and Greenbids Partner to Power Sustainable Programmatic Operations
Equativ, the world’s top independent ad network, has announced a ground-breaking new partnership with Greenbids, an advanced optimization engine that uses artificial intelligence (AI) to power sustainable ad operations.
Partnership for sustainable programmatic operations
The collaboration is a significant step toward Equativ’s double goals of increasing media efficacy and assisting in the decarbonization of programmatic advertising. In a revolutionary move, Equativ has made it possible for Greenbids to develop smart bidding models that support efficient and sustainable media buying by giving them access to detailed data from its supply-side platform (SSP). Positive results from early trials include a 40% decrease in gCO2PM (grams of CO2 equivalent per thousand impressions).
Environmentally-focused advertising
The union is a reflection of the increased emphasis on ecologically responsible measures to lower the carbon footprint of digital advertising, which contributes more than 3.5% of greenhouse gas emissions worldwide. Players in the ecosystem are realizing the need for positive change and adjusting campaign planning, production, and execution to reduce the number of resources they use, spurred on by industry initiatives like Ad Net Zero.
Equativ-Greenbids sustainable operations plans
By giving priority to the most efficient routes, Greenbids’ solution will increase mutual deal value by building on Equativ’s extensive supply path optimization (SPO) capabilities. Media buyers can minimize energy consumption by reducing the number of hops and wastage by ensuring that spending is allocated to relevant inventory that matches specific country, device, and audience parameters. In addition to reducing carbon emissions, direct access to high-value demand will increase publishers’ overall yield; trials have shown an 83% increase in supply-side platform (SSP) revenue.
Read More: Equativ Incorporates NinaData for Enhanced Contextual Targeting
Here’s what they said
Antoine Verselder, product marketing manager at Equativ said,
Sustainability isn’t a fleeting trend; it’s becoming an increasingly integral consideration for consumers and businesses. Until now, many companies in the advertising space have struggled to move with this evolution and maintain their bottom line — our partnership marks a pivotal shift on multiple levels. For Equativ’s clients, it provides the opportunity to gain a distinctive competitive edge and fuel greater revenue by layering sustainable practices into their ad operations. In wider terms, it also illustrates that environmental and profitability goals don’t have to be in conflict — they can be seamlessly combined and achieved. As well as underscoring our ongoing commitment to ethical progress, we believe this collaboration has vast potential to transform the industry at large.
Guillaume Grimbert, CEO of Greenbids, added,
In an era where sustainability and innovation intersect, our partnership with Equativ signifies much more than just a huge technical leap forward. Together, we’re shaping the future and creating a new paradigm for programmatic trading that’s efficient and ethical at the same time. Blending Equativ’s in-depth data with our sophisticated algorithms, we’re making it simple to automatically optimise bidding activity for profitability and purpose – and setting an example other pioneers can follow.
Read More: Equativ Partners with IRIS.TV for Enhanced Contextual Ad Targeting
FreeWheel and OrkaTV Announce Partnership for FAST Channel Market
FreeWheel, a global technology platform for the television advertising industry, and OrkaTV, the top streaming TV marketplace, announced their partnership to give marketers a new option for purchasing advertising in the rapidly expanding free-ad-supported streaming television (FAST) market. Through this partnership, OrkaTV’s streaming TV marketplace will offer more than 3,500 FAST channels to advertisers using FreeWheel.
FAST Ad Inventory
Access to a more varied pool of FAST ad inventory will be the end result. Thus, the market for such ad inventory will become more in demand. More precise contextual advertising and targeting capabilities are another important aspect. At the moment, advertisers can bid on inventory to guarantee that ads are positioned correctly thanks to metadata capabilities. But occasionally, the metadata is inconsistent or absent. By means of OkraTV’s value-added tech layer, the two companies are tackling this problem. OkraTV makes sure the ad buyer has access to consistent contextual video data that can be mapped to relevant audience segments. To reach their well-defined demographics, advertisers can then enable buying through FreeWheel to target consistent channel names.
Read More: Reshaping Mobile Advertising: AdScholars at E4M Screenage Summit
Benefits of the partnership
These new features are being introduced by FreeWheel and OrkaTV to give marketers greater reach and scale in identifying and locating new audiences in the quickly expanding FAST space of today. 3 out of 5 FAST buyers are currently using the medium’s niche programming to target specific audiences, and 84% of advertisers plan to increase spending in this sector in 2024, according to a recent Xumo and Comcast Advertising report. This final component is crucial for advertisers, but it’s getting harder to achieve as viewing habits in a disjointed and complicated media landscape keep changing.
Here’s what they said
Emily Bromley, VP, Growth, FreeWheel said
Improving the viewer experience is a top industry priority for us and this new partnership with OrkaTV will help pave the way for that. With this new integration, advertisers can better reach target audiences at a granular level, while engaging and capturing their interest with a new array of premium FAST channels.
Mike Woods, Founder and CEO, OrkaTV added,
It’s an exciting time to be in the FAST space. With new channels and a growing stream of audiences tuning into this sector, we wanted to create a new way to give advertisers what they need to maximize the impact of their campaigns, while bringing the scale, reach and efficiency of TV to FAST.
Read More: PubMatic Integrates with FreeWheel, Expands CTV Ad Inventory
Reshaping Mobile Advertising: AdScholars at E4M Screenage Summit
The sixth edition of the E4M Screenage took place in Mumbai on November 29, 2023. With mobile marketing taking center stage as the topic of discussion, the summit attendees included professionals in digital marketing, business leaders, innovators, entrepreneurs, and other areas of the advertising industry.
ADscholars Co-partners at E4M Screenage
ADscholars were the proud co-partners of the E4M Screenage. The conference explored the core of mobile marketing in depth. Our CEO, Srikanth Rayaprolu was a member of the panel discussion on the subject of “Mastering Mobile Advertising and Crafting Digital-Age Ads.” The panel explored the changes in consumer behavior and brand pivots to mobile-first strategy.
As the panelists discussed, mobile transformation has become a primary tool for observing how brands are expanding beyond traditional one-way communication. Their discussion shed light on the transformation of mobile in India, mobile market penetration, and mobile advertising consumption over the last few years.
Brands are moving beyond traditional one-way communication through mobile transformation. The panel discussion shed light on how mobile has transformed in India, the mobile market penetration, and mobile advertising consumption.
The Panel Discussion
The stellar panel featured industry leaders from diverse verticals: Shweta Jain, Chief Business Officer, Luxury, Reserve & Craft India & South Asia, Diageo; Tejas Chaudhari, Performance Marketing, Lead e-commerce, Unilever; Priyanka Gandhi, Associate Director, Integrated Marketing Communication & Ecommerce Marketing, Colgate-Palmolive; Siddesh Kerkar, Head of Marketing, Aditya Birla Finance Udyog Plus, Aditya Sun Life Insurance; Suyash Dongare, Head of Digital Marketing, VIP Industries and Srikanth Rayaprolu, CEO and Co-Founder, ADscholars. Nikhil Kumar, Vice President India, Southeast Asia & Middle East, mediasmart, was the session chair for the panel discussion.
Speaking on the subject, Srikanth Rayaprolu emphasized educating brands on the importance of mobile advertising and related things to tap into the landscape. Since the attention span on mobile has reduced, building gamification ads and keeping user engagement high on mobile has become essential. He also explained how brands need to ensure the ads that reach their potential audiences need to be interactive, fast-loading, and engaging. On an ending note, Srikanth underscored how ADscholars has been educating brands about ethical mobile ad practices. Furthermore, he suggested that there is a huge opportunity for mobile advertising in the future.
A Memorable Conclusion
ADscholars was honored to have been nominated for the Maddies Awards for Best Use of App/Games for Marketing. The team ended the event on a very positive note, taking back fond memories and influential connections with professionals from the industry.
Havas Announces Majority Stake in Klareco Communications
Havas has revealed that it has paid an undisclosed amount to acquire a majority stake in Klareco Communications. The most reputable corporate, financial, and strategic communications consultant in Southeast Asia, Klareco Communications is a Singapore-based organization. Havas determined that the Singapore-based organization would be the best place to start the long-term APAC expansion of H/Advisors, its strategic communications advisory division. H/Advisors Klareco will be the new name of Klareco Communications upon closing.
Havas acquires a majority stake
The acquisition takes place at a moment when the importance of a company’s reputation is greater than ever. Global reputation protection and strategic communication are more important than ever as institutions and individuals deal with complex challenges brought on by geopolitical events, technological advancements, and climate change.
Singapore- the global hub for innovation and business development
Acknowledged as a worldwide center for innovation and business growth, Singapore will play a pivotal role in helping H/Advisors guide its global clientele through this macroeconomic landscape. Using its integrated Village approach, it will also further solidify Havas’ presence in Singapore and add new capabilities to better serve its clientele. Klareco Communications’ inclusion is a significant advancement in H/Advisors’ strategic expansion plan. Renowned for its award-winning work across the entire communications spectrum, the agency is a trusted advisor to top multinational corporations and Asian-based businesses. It has advised on some of Singapore’s biggest financial transactions, protected and enhanced corporate reputations, and addressed the most difficult business challenges, including cyberattacks.
H/Advisors previous acquisitions
This new addition is a major achievement for H/Advisors in the wake of the successful launch of H/Advisors in Dubai earlier this year and the recent acquisition of Cunha Vas & Associados, a leading PR and communications consultancy in Portugal, and Australian Public Affairs, a renowned and successful public affairs agency in Australia. It has made a name for itself as a pioneer in public affairs, transformation advisory, and financial communications. This calculated move is in line with the growing demand from clients looking for all-encompassing, diversified support during their journey of transformation.
Read More: Havas ME’s Alejandro Fischer: Shaping Advertising’s Landscape with Tech Brilliance
Restructured Roles
After restructuring in less than a year, H/Advisors has grown into a vibrant international network with 1500 specialists spread across 23 countries. H/Advisors Klareco and its senior management group will play a major role in the strategic advisory network. CEO and co-founder Ang Shih-Huei and managing director and co-founder Mark Worthington comprise the local leadership. They will join the Asia board to assist in guiding and leading the expansion of H/Advisors in Asia-Pacific.
Here’s what they said
Yannick Bolloré, chairman and Global CEO, Havas, and chairman, Vivendi, said,
Our partnership with Klareco allows us to draw on their breadth of experience and knowledge of the Asian market as we continue to expand our Havas presence in APAC. We are delighted to welcome the well-respected Klareco team onboard and look forward to achieving great things together.
Stéphane Fouks, executive chairman, H/Advisors, and vice president, Havas added,
2023 has been an outstanding year of growth for H/Advisors, with the opening of our Dubai office and the acquisitions of CV&A (Portugal) & APA (Australia) and now our partnership with Klareco, which will strengthen our offering not only in APAC but globally. Klareco is the leading communications advisory in Southeast Asia, and we are delighted to welcome Shih-Huei, Mark and the talent and experience they will bring to H/Advisors.
Ang Shih-Huei, CEO and co-founder of H/Advisors Klareco commented,
As an independent firm, we have already been working with some of the largest MNCs and leading Asian headquartered companies. H/Advisors allows us to deepen our core communications offering across corporate, financial, digital and public affairs, and expand our expertise in fast growing areas such as sustainability and change communications, to ensure we continue to deliver best practice for our clients. Our teams are excited for this new chapter ahead.
Mark Worthington, managing director and co-founder of H/Advisors Klareco stated,
We are delighted to partner with H/Advisors to enhance our standing as a landing point for international firms coming to, or expanding in Asia. Increasingly, boards and management face complex communications challenges as they expand internationally. We are excited to build on our offering to support these challenges, ensuring we have expertise and relationships in the markets our clients need.
Read More: Havas Announces Majority Stake Acquisition in PR Pundit in India
Madison Loop Wins Oberoi Realty’s Integrated Communications Mandate
Oberoi Realty, the largest real estate company in Mumbai, has awarded the integrated communications mandate to Madison Loop, the digital-first creative and strategy arm of Madison World. For the client, the agency will be in charge of performance marketing, social media, digital media, and creative.
Madison Loop wins mandate for Oberoi Realty
Oberoi Realty, one of the top developers of real estate in India, is a reputable company with a spotless record in the field. It uses its mixed-use and single-segment developments to build aspirational developments with distinctive designs, functional aesthetics, and quality finishes that result in landmark projects for its customers. Oberoi Realty is well-known for its luxury residential, office, retail, hospitality, and social infrastructure properties. They have used cutting-edge technology, creative design, and proactive planning to complete 43 projects in Mumbai.
Here’s what they said
Sarina Menezes, head and vice president – brand marketing and corporate communication, Oberoi Realty said,
We are delighted to appoint Madison as our Integrated Creative Agency. Madison was selected after a thorough and competitive pitch process. We are confident their creative and digital solutions will add value to our marketing and communication strategy at Oberoi Realty.
Kosal Malladi, vice president, Madison Loop added,
Partnering with Oberoi Realty, a brand renowned for world-class luxury, extraordinary finesse and unparalleled design sensibility is a privilege. Building on our extensive experience in the real estate sector, with a focus on brand communication and digital marketing, we look forward to contributing to the company’s growth and further strengthening their position in the real estate space. We are thrilled to embark on this rewarding collaboration.
Read More: Dentsu India Appointed As BharatBenz’s Integrated Communication Partner
The Role of AI in Personalized Advertising
Photo by Mohamed Nohassi on Unsplash
Brands utilize customer data to target behavior, interests, and more to strategize their advertising efforts effectively. Creativity and customizing advertising efforts to cater to your audience is a tried-and-true method to attract prospects, and personalization helps foster the connections to convert them into loyal customers.
One of the biggest challenges businesses face is combining the creativity and analysis of data to work together. But further advances in digital security are putting a stop to behavioral targeting. Artificial intelligence is making great strides in scaling both strategy and creativity to help expand businesses to reach wider audiences.
Narrowing down on your target customer as much as possible is the best way to predict habits and cater more personally toward them with your advertising. Here’s a look into the role of AI when it comes to personalized advertising.
Why Utilize Artificial Intelligence in Your Business?
There are advantages for your business to begin using AI in marketing. One of AI’s most significant and helpful jobs is processing and analyzing large and complex amounts of data quickly.
Image credit- Business Broadway
Customer Analysis
With data analysis, algorithms can make predictions by identifying customer interests, needs, and behavior patterns. Your advertising can develop a more personalized experience for each client with this information. With personalized messaging and targeted campaigns, social media platforms can display exceptional product recommendations.
Optimization
AI also helps optimize your advertising in real time; the analysis of data allows your marketing teams to make adjustments more immediately, improving their impact. If you can see that the campaign or advertising efforts aren’t working well, your business will see this with AI and be able to fix it quickly.
Image credit- Slide Team
Automation
Another excellent benefit that AI brings to your marketing is automation. Tools and resources with technological advances provide marketing teams the power to create personalized experiences for their customers, individually and simultaneously. The best part is your teams don’t have to do anything; just set the parameters, and AI can take over, even in areas like push notifications where timely and relevant communication can be automated to enhance customer engagement and retention.
Customer Loyalty
One of the other essential aspects of your business is to establish trust for customers to return and increase retention. With AI, the possibilities are endless to improve efficiency and increase buyer satisfaction, which nurtures that connection and ensures a return. AI continuously improves, ensuring you’ll have even more ways to create individual relationships.
How Artificial Intelligence Works
One of the primary functions that AI can do is its analysis of customer behavior and collecting this information to implement a more personalized experience. AI looks at multiple aspects of the customer experience, including the following:
- Purchase history
- Demographics
- Websites visited
- Search behavior
- Social media activity
AI works to identify patterns and trends in customer activity. It can pull data from various sources, including Google Ads Data Manager, to create a detailed profile of prospective buyers. The demographic information allows your business to pinpoint the desired gender, age, location, and interests to give your business a more targeted experience for those customers.
The predictive ability of AI is also quite remarkable. It looks at prior activity and information to make accurate predictions about what products or services peak interest and if a customer is more likely to buy. It also provides forecasts on the social media channels that are more likely to be utilized.
Your advertising efforts can be more customized to fit your client’s needs based on the patterns and behavior that AI shows. It can help to utilize some outside media services or expert marketing agencies who know the ins and outs of AI for your business. Tailoring your promotions and campaigns to suit customer preferences with convenient tools, including cookieless advertising, can drive sales and profitability in record time.
Examples of Artificial Intelligence in Advertising
Numerous examples of businesses that use AI for more personalized advertising are visible today. Some successful marketing campaigns have proven to improve customer experiences and increase engagement.
Image credit- Yahoo
Product recommendations on Amazon is an AI algorithm that looks at customer behavior, product search, and purchase history to recommend products more relevant to a customer’s interests effectively and wants. It has resulted in a significant boost in sales to catapult the company as one of the largest e-commerce platforms in the world.
Image credit- Yahoo
Sephora
Sephora has incorporated AI technology in the form of a “virtual try-on,” where customers can find a more tailored product in makeup products. Based on factors like skin tone, skin problems, or particular types have allowed clients to find a more satisfactory product and have improved the reputation of Sephora as a leading beauty retailer.
Image credit- Yahoo
Netflix
Even the streaming video and TV show memberships we own implement AI to help you decide on the ever-looming question of “What to watch?” AI algorithms work to analyze viewing habits and make recommendations for what interests its watchers. It has helped to increase engagement and solidified Netflix’s stance as one of the most popular streaming platforms.
The Future of AI in Personalized Advertising
One of the biggest concerns with using AI for your business stems from privacy since it needs massive customer data to function. Prospective clients may be uncomfortable with providing more personal information.
However, the use of AI in marketing continues to grow and advance, so it’s necessary for your business to ensure that you use it responsibly. Be transparent to your customers and provide options for customers to opt out if necessary. Educating them about how you use your AI responsibly and ethically can also be beneficial.
As AI continues to evolve and grow, you can clearly expect to see more sophisticated and tailored advertising campaigns and new integrations that are effective at ad targeting and drawing in an audience. AI can be integrated into other technologies to create a more engaging experience. At the same time, your business can better understand its ideal customer and improve upon advertising and marketing efforts.
Data and creativity can be combined, creating a balance for businesses to identify and assist individual needs while collecting and securing customer data. These connections through a more personalized advertising experience work across an array of industries and can allow your business to develop and implement more effective advertising campaigns that generate a solid impact while building customer loyalty.
Ron Clark
Marketing | Digital | AI | Social Media | PR | Creative Writer
Ron Clark is an MBA graduate with a specialization in marketing, hailing from the vibrant city of New Orleans, Louisiana. With a keen interest in the ever-evolving field of digital marketing, Ron has dedicated his career to becoming an experienced specialist in social media and digital PR. He’s set his sights on AI, marketing, aiming to write articles that distill his expertise into valuable and informative pieces.
Amazon Enters Generative AI Scene With Its Chatbot “Q”
Amazon is introducing “Q,” an AI-powered chatbot designed for AWS users. With the release of ChatGPT by OpenAI, Copilot by Microsoft, and Bard by Google, Amazon has now added its new chatbot to its generative AI portfolio. Q is currently in public preview, with annual user fees starting at $20. It can respond to inquiries such as “How do I use AWS to build a web application?” Q is being marketed by Amazon as a novel kind of generative AI-powered assistant that can respond to queries from staff members, produce content, and take action based on company data.
Meet your new #generativeAI assistant designed for work that can be tailored to your business. 💡
With Amazon Q, you can solve problems, generate content, get insights from data, build faster on #AWS, while helping keep your data private & secure. ☁️
🔗 https://t.co/ZKKQs9gzEc pic.twitter.com/4H0xagrgfI
— Amazon Web Services (@awscloud) November 28, 2023
Q- Amazon’s New Generative AI Chatbot
As per Amazon Web Services, Amazon Q helps agents by providing them with instantaneouas feedback and suggested actions to enhance customer satisfaction and promptly attend to customer requirements. Q uses the information supplied by the companies to create content and provide individualized interactions. Its training is based on 17 years of AWS experience. Although Amazon is the industry leader in cloud computing, surpassing competitors Google and Microsoft, it is not thought to be at the forefront of AI research that has produced advances in generative AI. AWS solutions are recommended for apps that run for a few seconds as opposed to minutes or hours, or for apps that access storage very infrequently, which claims that Q can comprehend the subtleties of app workloads on AWS.
Read More: Meta and Amazon Collaborate for In-App Shopping in FB and IG
Amazon Q for Businesses and Agents
Amazon Q can be customized for any kind of business and offers contact center agents new support. The chatbot helps to understand customer intents and leverages pertinent information sources. This aids in providing accurate responses and actions. Moreover, it allows the agent to communicate and address specific customer needs in real-time. Reduced agent training, resolution times, and costs are achieved by enabling agents to handle customer needs on a wide range of subjects without the need for supervisory support. This feature of Amazon Q in Connect improves customer satisfaction and fosters enduring customer relationships. In addition, Q is capable of troubleshooting network connectivity problems and analyzing network configuration to offer corrective actions.
Q Generative AI for AWS Customers
AWS Customers can set up Q by linking it to software and apps that are specific to their organization. These consist of Gmail, Salesforce, Jira, Zendesk, and Amazon S3 storage instances. Q learns the characteristics of a company. They can be its organizational structures, fundamental ideas, and product names, by indexing related data and content. The AI assistant is designed with security and privacy in mind, allowing users to fully control and filter the actions that Q will perform, as well as inspect what Q will do. Users have the ability to approve the content they view, impose restrictions on sensitive subjects, and, when needed, filter out improper questions and responses.
More than just a chatbot
Q is more than just answering a question. The helper is capable of creating or summarizing emails, press releases, and blog entries. Additionally, it performs tasks on the user’s behalf using a variety of adjustable plugins. These include generating support tickets automatically, alerting specific Slack teams, and updating ServiceNow dashboards. Q asks users to review the actions it is going to take before running them. Furthermore, it also provides links to the results for validation in order to prevent errors.
Read More: Omnicom Signs Generative AI Licensing Agreement with Getty Images
Dentsu India Appointed As BharatBenz’s Integrated Communication Partner
Dentsu India is now an official partner of BharatBenz for integrated communications. Daimler Truck AG (“Daimler Truck”) owns all of BharatBenz, the truck and bus brand of Daimler India Commercial Vehicles. Dentsu India will fulfill the mandate by offering BharatBenz end-to-end communication solutions. The account was awarded to the network after a multi-agency pitch.
Integrated Communications Partnership
Digital content, creative campaigns, and brand strategy will be developed by Dentsu Creative. Dentsu X will simultaneously be in charge of the brand’s media planning and buying for both traditional and digital media.
Read More: Exploring Ad Landscape Shifts: In conversation with Deepika Bansal from Dentsu X
Here’s what they said
Siddharth Kirtane, Associate Vice President, Marketing – Daimler India Commercial Vehicles (DICV) said,
As we step into the second decade of BharatBenz, we looked for a strategic partner who could collaborate and resonate with the ethos of our brand. With dentsu, we found a team that is passionate, enthusiastic and eager to learn the nuances of our business. We look forward to this great partnership that will take the BharatBenz brand to the next level.
Indrajeet Mookerjee, President, Dentsu Creative added,
We are extremely honoured to win the coveted mandate for BharatBenz – a highly reputed truck and bus brand from Daimler India Commercial Vehicles. In the last 10 years of BharatBenz’s journey in the Indian market, it has clearly carved its position and achieved superiority in heavy-duty truck segments. We are looking forward to partnering with the brand in its next phase of growth.
Jose Leon, Chief Executive Officer, dentsu X commented,
It is an honor to partner with BharatBenz, a brand that stands for quality, reliability, and efficiency in the Indian commercial vehicle industry. We are confident that our integrated approach and data-driven solutions will help the brand achieve its business objectives and make BharatBenz customers even more successful. This collaboration marks the beginning of an exciting journey, and we look forward to contributing to the continued success of BharatBenz.
Read More: Dentsu India Designs Future-Ready Performance Marketing Powerhouse
