Equativ Incorporates NinaData for Enhanced Contextual Targeting

Equativ, the top independent ad tech platform, has integrated with NinaData, a Finnish buying intent platform. Equativ’s Buyer Connect (EBC) digital ad curation platform now offers access to NinaData’s sophisticated contextual targeting and buying intent features. Additionally, it will make it possible for media buyers to successfully target the intended audience segments with appropriate ads at scale. Additionally, it won’t make use of first-party data or cookies.

NinaData’s Buying Intent platform

NinaData has unveiled the world’s best predictive buying intent tool for digital and programmatic advertisers. It makes use of the most recent generative AI technology to propel brands’ in-the-moment web outcomes. With NinaData’s LLM, purchase intent predictions will be delivered in place of text or picture solutions utilizing ChatGPT, and marketers will be shown precisely where these audiences may be reached.

NinaData – Equativ Integration

The Buyer Connect platform from Equativ gives buyers a number of tools, such as real-time media planning, to manage their private marketplace transactions effectively. Advertisers looking for privacy-focused addressability solutions will have additional access thanks to the integration with NinaData’s generative AI-powered purchase intent capabilities. In a setting that prioritizes privacy above all else, this will assist marketers in reaching consumers at the precise moment they are making a purchasing decision.

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Here’s what they said

Valtteri Pukander, CEO of NinaData said,

We’re thrilled to partner with Equativ and bring our contextual LLM targeting capabilities to the company’s platform – by leveraging our buying intent targeting alongside Equativ’s Buyer Connect platform, advertisers can automate and streamline the ad buying process at scale, saving time and resources. Equativ is highlighting its commitment to privacy-first solutions by integrating our contextual advertising platform that doesn’t require any first-party data or user consent to provide buying intent insights.

Matthew O’Reilly, senior director, of platform partnerships at Equativ commented,

By bringing together a portfolio of partners that offer industry-leading data solutions, such as NinaData, our Equativ Buyer Connect offers media buyers seamless access to a multitude of targeting options designed to meet the needs of today’s privacy-centric marketers. Together, we are delivering high-performing contextual ads that drive results for advertisers and publishers while protecting consumer privacy.

About NinaData

With its main office located in Helsinki, Finland, NinaData is the first industry-leading Generative AI system that enables meaningful and private interactions between programmatic advertising operators and advertisers. The technical expertise of the NinaData technology team is combined with a wealth of industry experience and a lengthy history of developing scalable, high-value, and high-performance architectures for AI analytics of media content. The management and data scientists of NinaData blend methodological expertise with real-world application knowledge. They have previously held positions as co-founders of prosperous businesses, AI engineers, AI business managers, and researchers in machine learning.

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