Nakheel Grants 10-Year DOOH Media Rights to Hypermedia
Nakheel, the top master developer in the world, and Hypermedia have partnered in a ground-breaking digital OOH media deal. Hypermedia is a well-known regional leader in Out-of-Home (OOH) media experience and technology. A subsidiary of W Group Holding, Hypermedia has been granted exclusive 10-year rights to media coverage and development opportunities for Nakheel’s esteemed communities and properties, including Palm Jumeirah, 12 lively communities, 13 world-class malls, and numerous sizable hoardings located throughout Dubai.
Hypermedia signs 10-year agreement with Nakheel for DOOH media rights
As per the agreement, Hypermedia will put in place a cutting-edge digital network. It will make Nakheel communities a media network of the highest caliber. The companies claim that this blend of digital innovation will elevate the upscale lifestyle that is associated with Nakheel’s destinations, which include the business, residential, and tourism domains.
Hypermedia’s previous media achievements
The new endeavor builds on the success of Hypermedia’s prior historic accomplishments in public transportation and other notable communities. It will completely transform Dubai’s digital out-of-home setting. The collaboration encompasses locations like Palm Jumeirah, Jumeirah Islands, and many more. It covers an area of more than 15,000 hectares and housing more than 700,000 people at the moment.
Hypermedia is leading a brand elevation initiative across all Nakheel communities, particularly Palm Jumeirah, using its DOOH landscape. Strategically positioned in its esteemed location, Hypermedia will actively seek out new luxury brands. They will complement the rich clientele and unmatched attractions that make Palm Jumeirah a world-renowned landmark and travel destination.
Read More: JCDecaux Announces the Launch of Global Airport Programmatic DOOH
Digital OOH network deployed
The digital network that will be deployed throughout Palm Jumeirah includes several formats. These have been carefully planned and placed to improve the media experience. Every component, from the digital unipoles at the entrance to the large panels around the shoreline and the digital signage at the frond entrances, has been carefully designed. These enhance the brand experience and weave an engrossing and compelling story within these well-known communities.
The agreement also includes media rights to five enormous hoardings, whose unmistakable size gives brands endless impact. New data measurement tools will empower Hypermedia’s media assets across Nakheel. It allows brands to create data-driven campaigns for optimal impact and return on investment (ROI).
With this collaboration, Hypermedia and Nakheel are launching OOH advertising into a new phase of innovation and engagement. It will change the media landscape in Dubai.
Here’s what they said
Abed Bibi, Chief Marketing Officer at Nakheel said,
“We are delighted to partner with Hypermedia to amplify Nakheel’s digital branding across the OOH media space. Their cutting-edge technology combined with the strategic locations of our lifestyle developments, will boost Nakheel’s digital connect with our widespread audience by offering data-driven branding. We are confident this partnership will resonate with Dubai’s residents and visitors as we move into a seamless digital network that is bound to create compelling and immersive experiences for all”
Habib Wehbi, Chairman and Group CEO of W Group Holding, expressed his enthusiasm regarding this strategic partnership. He stated,
“This collaboration with Nakheel is a significant milestone in our journey. We are excited to extend our media network into these vibrant communities, taking the DOOH sector to new heights of engagement and measurement. By leveraging our expertise and employing the latest innovations in digital solutions and smart data measurement tools, we are set to revolutionise the DOOH industry in the country, transforming communities into media destinations for renowned brands
About Hypermedia
Hypermedia is a division of W Group Holding. It is the innovator of Impact, pushing the envelope to enable brands to gain greater clout through clever Retail Media Experiences and Digital Out-of-Home (DOOH) advertising. Its vast OOH network, the biggest in the UAE, skillfully combines state-of-the-art data measurement tools, media assets placed strategically, and cutting-edge AI technology. Throughout the nation, it has a strong media presence at well-known landmarks. These include the bustling Dubai Metro public transit system, key outdoor spaces, retail media settings in well-known malls and hypermarkets, and elite locations and neighborhoods.
Perion Acquires DOOH Platform Hivestack for USD $100 million
Perion Network, which uses technology to connect advertisers and consumers across all major digital channels, announced that it has successfully acquired Hivestack Inc. Hivestack Inc. is globally recognized for its innovative full-stack programmatic digital out-of-home (DOOH) offerings. The deal includes a three-year employee retention and performance-based payment plan worth up to $25 million. Furthermore, it also includes US $100 million in cash paid at closing.
Perion’s Acquisition of DOOH platform Hivestack
Ordinary public spaces are transformed into dynamic experiences with DOOH advertising. It engages audiences with personalized, attention-grabbing content in real-time. Using state-of-the-art technology, it targets, delivers, and measures memorable, immersive advertisements that establish a connection between brands and consumers on the go. With the acquisition of Hivestack, a pioneer in programmatic DOOH technology since 2017, Perion is positioned to take advantage of its expected growth and enter an exciting new market.
A broader reach, a broader technology base
- The cutting-edge platform from Hivestack is in use in 32 nations throughout North America, EMEA, LATAM, and APAC. With this global reach, Perion will be able to take advantage of economic trends that affect advertising budgets around the world. Furthermore, it will also be able to provide a range of solutions in these new markets.
- This deal makes a substantial contribution to Perion’s diversification strategy. It will allow the establishment of a significant presence in the rapidly expanding DOOH channel. It is expected to grow at a 15.3% CAGR from US $21.5 billion in 2023 to US $30.7 billion in 2026, as per a PQ Media research report.
- Hivestack provides media owners with a range of specially designed software, such as the Head Bidder, SSP, and DOOH ad server. These are intended to manage, deliver, and optimize targeted advertising on digital screens to efficiently source demand and increase yield.
- In addition to tools for audience planning and campaign measurement, Hivestack’s DOOH DSP offers media buyers strong capabilities for locating ideal inventory and optimizing the efficacy and return on investment of DOOH advertising campaigns.
- This acquisition aligns well with Perion’s retail network strategy. Moreover, it is anticipated to generate opportunities for synergy with the company’s current advertising offering and business.
Read More: Hivestack Partners with Up Media to Expand Thai DOOH Market Share
Hivestack’s DOOH capabilities
GroupM, Dentsu, Uber, Colgate, Lego, InterContinental Hotel Group, Doordash, The Trade Desk, Xandr, Clear Channel, Lamar, and Stroer are among Hivestack’s agency, brand, ad-tech partner, and media owner clients. Perion serves clients like DraftKings, Kroger, Albertsons, BMW, HBO, and Nike. Through the acquisition, Perion will be able to expand its DOOH capabilities. Perion operates in all of the major digital advertising channels, including search, social, display, video, and connected TV. Perion has a $1.3 billion market capitalization and trades in both New York and Tel Aviv. Unlike many tech companies, Perion has produced positive returns over the previous five years.
Here’s what they said
Tal Jacobson, CEO of Perion said
We are excited about the acquisition of Hivestack, which both complements and advances our long-term growth strategy. Hivestack’s DOOH technology platform stands out by offering brands and advertisers what they crave the most: high-visibility creative, precise targeting, immediate impact, wide reach and measurement. In addition to advancing our diversification strategy, this transaction aligns with our objective to expand our technological capabilities and product offerings, and we will continue to pursue additional inorganic growth opportunities. We welcome Hivestack and its impressive team of professionals to Perion. We look forward to capitalizing on the synergies between Hivestack’s technology and Perion’s existing solutions, to provide clients an even more comprehensive, end-to-end offering.
Andreas Soupliotis, Founder and CEO of Hivestack, stated,
Joining Perion marks a significant milestone in our journey. The strength of our technology, coupled with Perion’s market expertise and compelling advertiser solutions, will result in new synergetic solutions that resonate with customers on a worldwide scale. We are thrilled about the endless possibilities that this unlocks.
Read More: Yahoo Partners with VIOOH for prDOOH and Twilio for First-Party Ad Reach
Yahoo Partners with VIOOH for prDOOH and Twilio for First-Party Ad Reach
In collaboration with Yahoo advertising, VIOOH, the top premium digital out-of-home (DOOH) supply-side platform, published a whitepaper. The paper looks at the possible effects of incorporating programmatic digital out-of-home (prDOOH) into multichannel marketing. Additionally, Twilio Segment Customer Data Platform (CDP) and Yahoo Advertising launched an integration to increase ad reach and relevance without using third-party cookies. Twilio Segment’s connection with Yahoo ConnectID enables advertisers to strengthen their operations and make use of first-party data across many screens, even in a cookie-less setting.
VIOOH – Yahoo Partnership to Explore prDOOH in Marketing Campaigns.
In a recent whitepaper, Yahoo Advertising and the worldwide digital out-of-home (DOOH) supply-side platform VIOOH examined the possible effects of integrating programmatic digital out-of-home (prDOOH) into multi-channel campaigns.
prDOOH whitepaper and case studies analysis
An important requirement from marketers is to comprehend how prDOOH fits inside multi-channel campaigns and how to best quantify its effectiveness, according to VIOOH’s annual State of the Nation report. The join whitepaper examines several case examples to show how advertisers may increase multi-channel campaign impact by leveraging prDOOH. By utilizing the advantages of both broadcast and digital channels, explains how to improve targeting, raise brand awareness, and influence consumer behavior both offline and online to produce a return on investment. Results show that including prDOOH in multichannel media, planning can increase attention, engagement, and overall campaign effectiveness.
Key outcomes
According to the report, including prDOOH in a multi-channel media plan boosts the ROI of a digital mix. Due to the priming effect, which DOOH plays a significant role in, conversions during re-engagements on other channels are increased as a result. Additionally, because of its eye-catching qualities and adaptability as a programmatic medium, prDOOH can improve offline outcomes in terms of sales and foot traffic.
Read More: Vistar Media Enhances DOOH Advertising with Retail Inventory Package
prDOOH Case Study Examples
According to a case study in the report, prDOOH can increase foot traffic and sales by attracting attention. Danone Aptamil in the UK saw a 15% boost in sales through prDOOH and a 37% rise when digital channels were added. Similar to this, a campaign with Tourism Tasmania revealed that prDOOH helped lift website visits by an additional 31%, with the whole campaign being responsible for a 51% increase in travel to Tasmania.
Two successful initiatives from Jones Lang LaSalle in Australia, Singapore, and Hong Kong as well as Schroders in Singapore are highlighted in the report. To improve online campaigns, both of these blended prDOOH and digital platforms. The findings confirmed the influence of offline priming effect on ROI and showed significantly higher website visitation rates as well as an overall 80% rise in mobile retargeting click-through rates (CTR).
Here’s what they said
Helen Miall, CMO at VIOOH said,
This whitepaper has been prompted by a significant increase in demand for prDOOH from advertisers, and a desire to understand how it can best be used alongside and within multi-channel campaigns. This report highlights its potential for delivering effective campaigns across upper and lower funnel tactics, and how prDOOH can be successfully combined with individual media to drive campaign effectiveness.
Alice Beecroft, senior director, of global strategy & partnerships at Yahoo said,
In today’s digital media landscape, programmatic digital out-of-home provides advertisers with the crucial ability to adapt in real-time. This adaptability is essential for effectively engaging their audience within a comprehensive omnichannel campaign. The results in the whitepaper show how prDOOH as part of the digital marketing mix drives incremental value where a connected bridge is formed with other channels to reach consumers wherever and whenever it matters most.
Read More: Hivestack partners with Up Media to Expand Thai DOOH Market Share
Yahoo Integrates Identity Solution Through Twilio Segment
Recently, Twilio’s customer data platform (CDP) made the cookie-free ID for Yahoo Advertising available. First-party data is used by ConnectID, Yahoo’s cookie-free identity solution, which was introduced in 2020m to assist marketers in identifying and matching consumers throughout the open web. It is constructed on top of Yahoo’s exclusive ID Graph. It is now available to more than 25,000 Twilio businesses. Users will be able to broaden the breadth and relevance of their campaigns thanks to this integration.
Twilio Segment’s Customer Data Platform Integration with Yahoo DSP
Through the agreement, Twilio Segment users may increase reach, relevance, and measurement across screens by synchronizing hashed, cookie-less data with their real-time customer profiles. Yahoo ConnectID’s smooth integration makes this possible. Companies might experience success or failure at different times. Companies can now match their first-party data with Yahoo ConnectID within the Yahoo DSP if they use the Twilio Segment Customer Data Platform (CDP) to manage their first-party data. As a result, their advertising initiatives have a wider audience and greater significance. Businesses that use Twilio Segment CDP to activate their data will see that each campaign has a wider reach.
Yahoo ConnectID
Yahoo employs a thorough identity strategy across all digital environments. Addressable and non-addressable inventory is supported by their identity solutions, which include Yahoo ConnectID and Next-Gen Solutions. An entire set of identification solutions is available within the Yahoo DSP. Marketers can protect the future of their company. Moreover, they can maintain control and maximize ROI in a world where identity is regulated. Even if support for cookies and other traditional identity techniques dwindles, marketers may take advantage of a single customer viewpoint through this connection to maximize the promise of targeted advertising and individualized customer experiences.
Read More: Taboola and Yahoo Partner for Native Ads Worldwide
Addressable and Non-addressable inventory
Yahoo’s consent-based, first party and partner data serve as the foundation for Yahoo ConnectID for addressable inventory. It reaches 58+ logged-in users in APAC and almost 200M authenticated users in the U.S. Over 28,000 publisher domains have selected the solution. It is also compatible with over 30 of the leading data platforms in the market. Using Yahoo ConnectID users as a panel audience, Next-Gen Solutions is an AI-built privacy-preserving solution. Additionally, it expands the reach and relevance of non-addressable inventory. With the help of this comprehensive identity suite, marketers can future-proof their operations in the Yahoo DSP while maintaining ROI and control in an identity-restricted environment. Even if support for cookies and other conventional identity systems wanes, marketers will be able to use this connection to take advantage of a single view of the customer to fulfill the promise of targeted advertising and guarantee a personalized consumer experience.
Here’s what they said
Dan Richardson, director, and head of data at Yahoo APAC said,
Data collaboration is essential to allow brands to get the most value from their first-party data. This integration means delivering better advertising experiences to customers and gives advertisers what they want most – greater relevance, reach, and measurement. In a world with fewer online user identifiers, Yahoo ConnectID offers a differentiated and future-proofed approach to all businesses.
Liz Adeniji, regional vice president, of Asia-Pacific and Japan at Twilio Segment, commented
A recent Twilio study found that about 7 in 10 businesses in Asia-Pacific have already turned to using first-party data primarily due to the inadequate visibility over third parties’ data safeguards, management of consent, and regulatory compliance. Our new integration with Yahoo will make it easier for these businesses to use their valuable first-party data in a much more meaningful way, in real-time, and most importantly, with utmost relevance to their intended audience. This will enable them to unleash the potential of first-party data across screens to deliver more personalised and engaging campaigns.
Read More: Yahoo Partners with Amplified Intelligence for Attention Measurement
Emarat Partners with PYXIS EVENTS for Digital Signage Advertising
Emirates General Petroleum Corporation – Emarat, a well-known supplier of premium fuel and services to numerous customers in Dubai and the Northern Emirates, has announced a ground-breaking collaboration with PYXIS EVENTS LLC. It is a dynamic 360-degree event and brand management firm with headquarters in Abu Dhabi and a division of Palms Sports PJSC. This strategic alliance marks a key turning point in the industry leveraging DOOH advertising opportunities at Emarat stations.
Insights into the partnership
This collaboration with PYXIS EVENTS LLC represents a significant turning point for the industry. PYXIS will now be in charge of media planning and management for a vast network of digital signage located at Emarat stations and throughout the network of service stations. The partnership intends to take advantage of the changing advertising landscape by utilizing digital signage to its fullest potential and providing businesses with tailored advertising solutions.
Digital Signage Revolution
This groundbreaking alliance promises to reinvent advertising in the United Arab Emirates. Furthermore, it establishes new benchmarks for the sector in light of the rapid development of digital technology. It also creates the necessity for companies to connect with their target consumers in creative ways. Both Emarat and PYXIS EVENTS LLC bring their knowledge and dedication to providing excellence. As such, the future of DOOH advertising at Emarat service stations looks promising with limitless opportunities for brands and advertisers. This groundbreaking cooperation promises to reinvent advertising and completely transform how companies interact with their target markets.
Read More: Moving Walls Teams Up with Place Exchange for Global DOOH Inventory
Here’s what they said
Ali Bin Zayed Al Falasi, Senior Manager of Corporate Loyalty at Emarat said,
We are excited to welcome PYXIS as our media partner for our ambitious digital signage project. In today’s digital age, businesses are embracing technological solutions to enhance their operations and services, driving efficiency and productivity. We look forward to collaborating closely with PYXIS to unlock the full potential of Emarat’s service station reach, generating new revenue streams for all stakeholders.
Mukhles Odeh, General Manager of PYXIS states,
This strategic partnership with Emarat will not only expand PYXIS’ product portfolio but also empower us to offer comprehensive solutions to our clients. This encompasses resilient and effective digital solutions that invigorate their brands and amplify their strengths.
About Emarat
Since its founding in 1980, Emarat has been a mainstay of the UAE’s petroleum business, offering high-quality fuel and services to millions of customers. Emarat has high ambitions for additional growth across the nation and is committed to delivering great client experiences. As of September 2023, their network has grown to 130 service stations. Emarat also actively participates in the delivery of gas, natural gas, and aviation fuel while upholding the highest levels of customer service and moral conduct in accordance with regional, national, and international environmental, health, and safety norms.
About PYXIS
The well-known 360-degree events and brand firm PYXIS EVENTS LLC is headquartered in Abu Dhabi. PYXIS specializes in understanding client goals and producing unforgettable events from conception to execution. It offers customized event and production solutions. A customer-centric specialist team at PYXIS, a division of Palms Sports PJSC, creates meaningful connections and transforms experiences that provide events and brand interactions with a lasting impact.
Read More: Hivestack partners with Up Media to Expand Thai DOOH Market Share
Hivestack partners with Up Media to Expand Thai DOOH Market Share
The world’s top independent programmatic digital out-of-home (DOOH) ad tech business, Hivestack, has increased its market share in Thailand. In order to achieve this, Up Media, a renowned media owner who specializes in elevator screens, recently developed a DOOH relationship with the company. As a result of this partnership, 2,000 Up Media DOOH screens on elevators will connect to Hivestack’s Supply Side Platform (SSP). These displays can be found in upscale shopping centers, business buildings, hotels, and dwellings. Furthermore, buyers in Southeast Asia will have access to it immediately. Additionally, the Private Marketplace (PMP) and Open Exchange agreements will make it accessible to everyone worldwide.
Thailand Projected Ad Spend
The anticipated DOOH ad spend in Thailand alone is expected to reach USD 213.20M in 2023 with a 6.01% annual CAGR. Furthermore, the projected market is also expected to reach USD 269.30M by 2027.
Hivestack Expands DOOH Marketplace
The Hivestack platform had produced 14.4B monthly impressions over an amazing network of DOOH inventory in Thailand before the arrival of Up Media. They included billboards, metro systems, commercial centers, and train stations found in Phuket, Bangkok, Chiang Rai, and Chiang Mai. With the addition of Up Media’s most recent elevator screens, Hivestack is now able to offer DOOH purchasers in Thailand a degree of audience interaction that is unheard of. Additionally, it opens up a new source of income for Up Media from global outside-in purchases.
Read More: Vistar Media Enhances DOOH Advertising with Retail Inventory Package
Hivestack in Thailand
In March 2022, Hivestack began operations in Thailand. Since then, it has significantly expanded its market share by working with the main media owners in the nation. It has also worked to promote several brands through interesting programmatic DOOH campaigns. The top food and beverage company in the nation, Bar.B.Q. Plaza, turned to Hivestack in September 2022 to promote brand awareness, produce creative campaigns, and boost foot traffic to its outlets. The end product was a fascinating, interactive programmatic DOOH activity that reached over 4 million people at 16 BTS key train station sites.
Here’s what they said
Joey Zhou, Founder & CEO, of Up Media said,
We are excited to collaborate with Hivestack and we are going to scale up our inventory – aiming to triple it in the next 12 months. Exciting times ahead as we are offering advertisers impactful media for high end audiences in the best locations across Thailand.
Jan Harling, CEO, of Virtus Asia Consulting (local consultancy for Up Media) added,
I am confident that many marketers with a focus on premium audiences will view the availability of this inventory, now accessible programmatically, as a game-changer in Thailand. This opportunity aligns perfectly with Thailand’s recovery, marked by bustling shopping malls and offices returning to their full-capacity state. It promises a significant shift in the landscape of impactful media opportunities.
Matt Bushby, Managing Director ANZSEA, Hivestack commented,
It’s been an incredible journey for us in Thailand with the amount of growth we’ve achieved with our partners. We’re so proud to be building the largest DOOH inventory network and are proud of the large number of successful brand campaigns we have under our belt already in the region. Our partnership with Up Media comes at an exciting time for our business as we onboard more screens in different formats across Thailand, located in Bangkok, Chiang Mai, Chiang Rai, and Phuket.
Read More: Moving Walls Teams Up with Place Exchange for Global DOOH Inventory
Vistar Media Launches Dynamic Creative for Real-Time Sports Updates
A leading global provider of programmatic technology for digital out-of-home (DOOH), Vistar Media, recently unveiled its real-time sports updates’ dynamic creative capabilities to assist brands in better driving fan engagement, tune-in intent, and affiliation with particular games based on real-time sports updates. In order to generate localized fan excitement, this novel product enables marketers to seamlessly incorporate real-time, league-specific sports feeds into their advertising creatives, including unique matchups, live scoring, and game results.
Real-time sports updates’ dynamic creative activation
One distinctive activation feature that distinguishes evolving creativity in the DOOH advertising environment is “Real-time sports updates.” By using data to automatically update some parts inside a single advertising asset, dynamic creative enables marketers to increase the relevance of their DOOH ads. In order to efficiently change creative based on a campaign’s objectives, audience, and current situation, this creative strategy includes a number of eye-catching use cases, such as “real-time sports updates.” Leading advertisers including the NBA and Bally’s Sports South have recently activated ‘real-time sports updates’ campaigns.
Image credit- Vistar Media
Read More: Vistar Media and Ten Square Collaborate for Immersive DOOH
In order to engage and enthrall their sports-obsessed audience, marketers can easily activate “real-time sports updates” DOOH campaigns with the return of professional and collegiate football and basketball.
Here’s what they said
Leslie Lee, SVP of Marketing at Vistar Media said,
If you’re trying to inspire someone to take an action – from tuning in to a game, to placing a bet, buying a ticket or even buying beer – you should prioritize making your message relevant and immediate. For sports-related marketing, featuring real-time game updates or upcoming match details makes your ads specific, engaging and likely to drive results.
Read More: Vistar Media Enhances DOOH Advertising with Retail Inventory Package
Moving Walls Teams Up with Place Exchange for Global DOOH Inventory
Moving Walls, the foremost provider of enterprise software for Out-of-Home (OOH) media, has revealed a strategic partnership with Place Exchange, a prominent supply-side platform (SSP) specializing in programmatic OOH media. This collaboration will grant Moving Walls OOH software users seamless access to Place Exchange’s extensive network of digital Out-of-Home (DOOH) inventory.
Moving Wall’s OOH software
Moving Walls’ OOH planning and purchasing software on the buy-side is widely adopted by brands and partners across key regional marketing hubs such as Singapore, Japan, India, Latin America, and the Middle East. A significant portion of these brands belongs to sectors like enterprise software, travel, tourism, and fintech, and they are actively extending their reach into emerging markets, including the Americas and Europe.
DOOH- an emerging medium
For these brands seeking an effective blend of awareness and performance marketing campaigns, Digital Out-of-Home (DOOH) emerges as the optimal medium. This preference is attributed to its remarkable attributes, including heightened visibility, dynamic and timely content delivery, precision-targeted messaging, and its capacity for data-driven measurement. DOOH enables these brands to engage consumers across multiple touchpoints throughout their daily journeys with unparalleled efficacy.
Place Exchange provides programmatic access to a vast DOOH display network through global OOH media partners, covering various venues and formats. This inventory is now seamlessly integrated into Moving Walls’ buying platform, simplifying campaign planning and measurement for users.
Read More: Vistar Media Enhances DOOH Advertising with Retail Inventory Package
And that’s what they said
Srikanth Ramachandran, Founder and Group CEO of Moving Walls said,
This type of partnership goes a long way to removing the friction of executing truly global DOOH campaigns.Many of our buy side partners are used to running multi-market advertising campaigns and DOOH remains the most impactful way of driving reach in a new market. With Place Exchange, our partners can now extend these campaigns into some of the most advanced DOOH markets.
Ari Buchalter, CEO of Place Exchange said,
We’re thrilled to introduce Place Exchange’s premium inventory to Moving Walls users and give our supply partners the opportunity to engage with more international advertisers. DOOH is a unique medium with sophisticated audience targeting and performance measurement capabilities on par with other digital channels, and we are excited to unlock these capabilities in new markets for global activations.
Read More: Quotient Enhances DOOH Targeting with Brand Safety Capability
GroupM Nexus Launches Innovative Marketing Solutions in Malaysia
Two ground-breaking advertising solutions have been introduced by media investment firm GroupM Nexus, a division of the acclaimed WPP media investment group. These products were created specifically for the Malaysian market. Modern Addressable TV technology and cutting-edge Digital Out of Home (DOOH) capabilities are at the heart of these solutions. With geolocation capabilities, these advertising solutions will redefine how brands communicate with their audiences in the Malaysian marketing and advertising sector.
The Addressable TV solution: precision equals power.
The Addressable TV Solution from GroupM Nexus combines data-driven accuracy with the power of television. Precision data and large screens are used to reach dispersed audiences. It can effectively segment audiences based on a variety of characteristics by drawing on its partnerships with top-tier data providers. They include factors like socioeconomic status, developmental stages, financial habits, and the capacity to target people based on their ZIP codes. Notably, businesses can even customize their advertisements for various households that watch the same programs. It will be a ground-breaking method for businesses to increase the effectiveness of their advertising and maximize their returns on investment.
New DOOH advertising era
The company’s end-to-end DOOH suite, which complements its existing products, uses data insights like audience movement patterns to develop tailored advertisements that speak to the correct people at the correct time. In real-time and at scale, brands can assess the effectiveness of these campaigns and adjust their advertising, design, and targeting tactics accordingly. The result makes sure that marketing efforts are always in line with desired outcomes.
Read More: GroupM Launches Geo Granularity For TV Advertisers
Living in a future without cookies
The significance of GroupM Nexus’ launch goes beyond its cutting-edge products. The business will offer advertisers a forward-looking roadmap as the advertising sector navigates the tricky waters of a cookie-less future. It goes beyond merely staying current with the changing environment. It is about sustaining longevity and relevance in a continually changing ecological environment.
A new frontier for advertising
GroupM Nexus’ solutions introduction ushers in a new era of marketing and advertising in Malaysia. Brands are learning fresh approaches to expanding and connecting with their target audiences. Addressable TV and DOOH are creative developments that promise an exciting future. Marketers are increasingly turning to DOOH as their primary advertising platform as a result of recent fast digitalization. Additionally, DOOH has seen a tremendous increase in the APAC region. According to research, the DOOH market in the region will reach USD 8 billion in 2022. By 2028, it is anticipated to increase by another USD 18 billion.
Here’s what they said
Arshan Shah, APAC CEO of GroupM Nexus said
The convergence of our Addressable TV solution and advanced DOOH capabilities empowers brands to not only connect but resonate with their audiences on a deeper level. We are witnessing a pivotal moment in the advertising realm. The convergence of our Addressable TV solution and advanced DOOH capabilities empowers brands to not only connect but resonate with their audiences on a deeper level. Our Solutions transcend the traditional and forge new avenues for brand growth.
Read More: GroupM Bolsters Media Decarbonization with SeenThis Partnership
Vistar Media Enhances DOOH Advertising with Retail Inventory Package
With the release of its ground-breaking retail media targeting solution, Vistar Media, the top worldwide provider of programmatic technology for digital out-of-home (DOOH), is poised to completely transform the advertising environment. Vistar is launching Retail Inventory Packages to give marketers access to bundled, retail-specific DOOH inventory. Additionally, it will use a single deal ID to offer highly targeted marketing efforts at scale across big shops.
Vistar’s Retail Inventory Packages
These creative packages are made up of a variety of on-site displays found both inside and outside retail spaces. It will ensure that marketers interact with customers when they arrive at the store, browse, as well as at the precise moment of purchase. For optimum quality exposure, impact, and accuracy for brands, Vistar has worked extensively with its media owner clients to check each DOOH screen is indeed on-premise at the specified locations.
The packages provide access to well-known stores including Walmart, Walgreens, Whole Foods, Kroger, Shop Rite, CVS, and Albertsons for customers using Vistar’s DSP (demand side platform) or any of its omnichannel DSP partners.
Image credit- Tasty Ad
Read More: Vistar Media and Broadsign Partners To Optimize Programmatic DOOH Transactions
Achieving Omnichannel Marketing Success
Inventory Packages
Gaining access to expertly curated inventory packages that would otherwise be challenging to target at scale within, outside, and adjacent to big box retailers
Comprehensive Reach
Connect to more than 25,000 DOOH screens in the US’s top shops.
Hyper contextual messaging
Advertisers can do this to increase relevancy both inside and outside of a retail footprint.
Specific Location Targeting
By focusing on inventory at key stores, you may achieve exact location targeting and increase relevance at the moment of purchase.
Reliable Partners
Inventory from dependable retail partners provides businesses confidence that their advertisements will appear on premium, brand-safe screens in locations where goods are sold
Consumer packaged goods (CPG), personal care, and financial services marketers can all benefit from Vistar’s retail inventory packages. It is ideal for those wishing to carry out co-branding and shopper marketing strategies. It includes on-premise marketing campaigns, targeted promotional initiatives, and more. For instance, a beauty brand wants to advertise its limited-edition holiday gift set. It can deliberately target screens within a retailer’s locations around the country sold exclusively at that store. With this, the brand can ensure their holiday product receives the most exposure among nearby and on-premise customers,
Here’s what they said
Lucy Markowitz, SVP of U.S. Demand at Vistar Media said,
The ability to present actionable messaging at and around the point-of-sale, in high-value and precise retail locations, is increasingly becoming a necessary component in driving consumers from consideration to purchase. This new tool provides marketers with the ability to meet consumers where the majority of transactions still take place – in-store – with thoughtful, action-driven messaging in the real world, at the moments it matters most.
Read More: Vistar Media and Ten Square Collaborate for Immersive DOOH
Quotient Enhances DOOH Targeting with Brand Safety Capability
Quotient, a primary provider of digital promotions and media technologies has launched Brand Safety, a novel functionality within Quotient’s Digital Out-Of-Home (DOOH) platform. It empowers advertisers to successfully make sure their inventory is close to attractions, establishments, or companies that support their brand and message. With its unprecedented credibility and openness, this feature gives brands unrivalled power. It offers clients the reassurance that their DOOH adverts are displayed in secure and brand-safe settings. This development is able to dramatically increase the campaign’s efficacy by ensuring the integrity of its real-world promotions.
Quotient’s Brand Safety Feature
Historically, brands were hesitant to use DOOH advertising because it was difficult to implement well-known digital guidelines for campaign delivery and measurement. With Brand Safety from Quotient, brand marketers can design and execute highly targeted, successful DOOH campaigns. It can be used both independently and in conjunction with multichannel ad buys. This priceless feature increases not only the level of goodwill among brands and their customers but also the campaign’s overall effectiveness.
Read More: Double Verify Extends LinkedIn Partnership To Launch Brand Safety Hub
What’s in it for brands and advertisers?
DOOH advertising includes digital commercials. They are seen on display in public places like grocery stores, clinics, gyms, and pubs. It has become a really powerful medium. According to Quotient, DOOH advertising is highly viewable, contextually significant, brand-safe, and close to the point of sale. As a result, it has evolved into an indispensable channel for advertisers looking to attract their target markets. Displaying brand content in excellent settings that work well against brand objectives is crucial. With this new feature, advertisers will have more control over the placement of their DOOH ads across all inventory types. Additionally, it guarantees the caliber and applicability of advertising and successfully amplifies the brand’s message for the specified target market.
DOOH Landscape
Thanks to social media, out-of-home (OOH) advertising is on the rise once again. With billboards making up more than a third of all ad spending, it is still largely a traditional media. Digital formats are thus gaining popularity, such as in-office video panels and electronic displays. Recent years have seen a significant expansion of the DOOH market, especially in terms of developments in programmatic activation and assessment. Insider Intelligence projects that US DOOH advertising will account for 36.2% of OOH ad sales this year and over 41% by 2026.
Here’s what they said
Norm Chait, RVP of DOOH at Quotient stated in the press release:
We are thrilled to announce the launch of Brand Safety, yet another testament to Quotient’s expertise and unwavering commitment to providing innovative tools to ad buyers across the customer journey. With this valuable addition to our technology platform, we can now confidently reach consumers in brand-safe environments, which can lead to more impactful results for our valued clients.
Read More: Mondelez International Returns to X with brand safety committment
