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Vox Media Launches Own Concert SSP With The Trade Desk As An Exclusive Partner
Media
June 8, 2022by Neha MehtaMedia

Vox Media Launches Own Concert SSP With The Trade Desk As An Exclusive Partner

Vox Media announced its own supply-side platform (SSP) for Concert, the company’s publisher-led marketplace, where the Trade Desk is also its exclusive demand-side platform (DSP) partner. With the launch of its own SSP, Concert will be easier than ever for programmatic buyers...
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programmatic, made for advertising, MFA websites, digital advertising, digital platforms, advertising dollars, advertising spend, ad spend, adtech vendors, adtech, fake website, plagiarized content, Association of national advertisers, open-web advertising, demand-side platform, DSP, SSP, supply side platform, PubMatic, Magnite, openX, MFA inventory, DoubleVerify, Integral Ad Science, stewardship, media investment, supply chain, transparency, data access, ad verification, media buys, contractual transparency, low-cost inventory, CPM, non-viewable, non-measurable, digital marketing
Interview and Guest Post
February 21, 2024by NetraInterview and Guest Post

Programmatic or Problematic? The Battle Against Made-for-Advertising Websites

The persistent issue of Made-for-Advertising (MFA) websites continues to cast a shadow over the digital advertising industry. These platforms, primarily designed to absorb advertising dollars, have prompted substantial concern and...
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Singapore, new zealand, heathrow, Edinburgh airport, roadside programmatic, heathrow airport, bus stop, JCDecaux, JCDecaux Singapore, VIOOH, OOH, DOOH, digital out of home, out of home, programmatic DOOH, prDOOH, kempagowda international airport, digital signage, JCDecaux Australia, programmatic digital, London heathrow, JCDecaux transport, SSP, supply side platform, DSP, demand side platform, contextualized ads, dynamic ads, targeted ads, advertising, programmatic enabled airports, IPC, international programmatic council, brand transparency, target audience, outdoor advertising, advertising campaigns
Media
February 15, 2024by NetraMedia

JCDecaux Announces the Launch of Global Airport Programmatic DOOH

JCDecaux, the world’s leading outdoor advertising company, has announced the launch of the first global airport programmatic DOOH offer. With the help of the VIOOH SSP (Supply Side Platform) and more than 30 DSPs (Demand Side Platform), including Displayce where it is...
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Perion Network, digital channels, digital advertising, digital-out-of-home, DOOH, programmatic DOOH, prDOOH, DOOH advertising, personalization, Hivestack, technology, marketing, economic trends, advertising budget, CAGR, DOOH ad server, Head bidder, SSP, supply side platform, DSP, demand side platform, DOOH DSP, advertising campaigns, social, display, video, connected TV, CTV, digital advertising channels,
Media
December 13, 2023by NetraMedia

Perion Acquires DOOH Platform Hivestack for USD $100 million

Perion Network, which uses technology to connect advertisers and consumers across all major digital channels, announced that it has successfully acquired Hivestack Inc. Hivestack Inc. is globally recognized for its innovative full-stack programmatic digital out-of-home (DOOH)...
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Connected life, yahoo logo, ai suite, yahoo blueprint, ai powered, blueprint organizations, introducing yahoo, ai capabilities, geolocation, yahoo servers, yahoo launches, blueprint platform, ai ecosystem, accountability, artificial intelligence, performance based, yahoo DSP, DSP, demand side platform, yahoo advertising, real time optimization, advertisers, advertising, data visualization, predictive audiences, optimization, forecasting, algorithmic forecasting, connected television, CTV, linear audiences, programmatic market, programmatic advertising, SSP, supply side platform, tech platforms, targeting parameters, projected spending, winnable impressions, campaign planning, campaign optimization, user interface, UI, private marketplace, PMP, KPIs, key performance indicators, first party advantage, data visualization, audience insights, customer lifetime value, Yahoo backstage, Advantage+, Performance Max,
Media
December 8, 2023by NetraMedia

Yahoo DSP Leverages Both AI and First Party Data For Campaign Advancement

The central AI suite that powers performance-based solutions within the Yahoo DSP, Yahoo Blueprint, was introduced by Yahoo Advertising. Yahoo Blueprint is powered by more than 335 million globally logged-in Yahoo users. It improves decision-making, simplifies AI, and acts as...
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AI, equativ, greenbids, artificial intelligence, media, environment, sustainability, decarbonization, digital advertising, carbon footprints, programmatic advertising, display advertising, programmatic operations, ad operations, sustainable operations, programmatic display ads, martech, programmatic display marketing, marketing, ad network, optimization engine, sustainable ad operations, media efficiency, smart bidding, gCO2PM, Ad Net Zero, environmentally responsible, greenhouse gas emissions, ecosystem, supply path optimization, SPO, SSP, supply side platform, DSP, demand side platform, carbon emissions, collaboration, partnership
Media
December 4, 2023by NetraMedia1 Comment

Equativ and Greenbids Partner to Power Sustainable Programmatic Operations

Equativ, the world’s top independent ad network, has announced a ground-breaking new partnership with Greenbids, an advanced optimization engine that uses artificial intelligence (AI) to power sustainable ad operations. Partnership for sustainable programmatic...
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Samsung, Samsung ads, ad tech, vevo, music platform, music streaming, publica by IAS, integral ad science, programmatic, data, connected TV, CTV, linkedin, marketing, integral ad, ctv campaigns, CTV ad, advertising, IAS, Publica, ad buying, frequency capping, advertiser targeting, video, partnership, traditional TV, linear TV, streamed ad, ad pods, frequency management, competitive separation, ad serving, ad pod decisioning, unified auction, ad slot, pod placement, buy-side, supply path optimization, SPO, transparency, supply side platform, SSP, DSP, demand side platform, CTV inventory,
Media
November 16, 2023by NetraMedia

Vevo and Publica by IAS Announce Partnership for CTV Ad Serving

Vevo, the top music video network in the world, and Publica by IAS, a top Connected TV (CTV) ad server owned by Integral Ad Science, announced a global partnership. This partnership enables Vevo to enhance their advertisers’ targeting abilities, improve the viewing...
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Basis technologies, programmatic advertising, programmatic, media automation, LG Ads, Ads solution, cross-screen advertising, political advertising, LG Ads Solution, FAST Channels, CTV, Connected TV, SSP, supply side platform, Magnite, authentic content recognition, ACR, partnership, digital advertising, ad spend, ad revenue, ACR Data, television advertising, TV ads, Smart TV, ACR targeting, linear TV, opposition ads, ad creative, political ads, PMP, private marketplace, direct IO, programmatic guaranteed, ad impressions, ad operations, client service, public affairs, traditional linear TV, turnkey activation, election campaigns, US elections,
Media
November 9, 2023by NetraMedia1 Comment

Basis Partners with LG Ad Solutions for U.S. CTV Political Advertising

Global pioneer of programmatic advertising and media automation solutions Basis Technologies and global leader in connected TV (CTV) and cross-screen advertising LG Ad Solutions have announced an exclusive partnership for the activation of U.S. political advertising, which...
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Context, contextual targeting, contextual, CTV, contextual ad, ad targeting, Equativ, IRIS.TV, IRIS_ID, ad platform, data platform, video level data, marketplace, brand appropriate, online video, CTV advertising, privacy safe, third party cookies, metadata, audience targeting, AI, artificial intelligence, content identifier, contextual video, real-time data, full stack integration, ad server, demand side platform, DSP, SSP, Supply side platform, ad server, online video, relevant ads, revenue generation, ad revenue, publishers, content metadata, GARM, global alliance for responsible media, VPPA, video privacy protection act, universal content identifier, privacy-by-design, PMP, private marketplace, programmatic, bid stream, deprecation, monetization, digital media, ID-agnostic,
Media
November 1, 2023by NetraMedia

Equativ Partners with IRIS.TV for Enhanced Contextual Ad Targeting

The world’s top independent ad platform, Equativ, has officially partnered with IRIS.TV, the only data platform designed specifically for organizing, connecting, and enabling video-level data. Through the collaboration, a new marketplace will be able to provide...
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Paramount, Paramount+, paramount advertising, magnite, CTV, connected TV, ad tech, advertisers, magnite streaming, programmatic advertising, consumer experience, real-time, CTV inventory, Conduit, streaming platform, clean data, frequency management, unified, FreeWheel, scalability, interoperability, integration, SSP, supply side platform, programmatic, ad tracking, ad performance, video ad inventory, unique bids, marketing, advertising, Google Ad Manager, ad buying, programmers, ad selling platform, EyeQ, direct integration,
Media
November 1, 2023by NetraMedia

Paramount Launches Conduit that Directly Integrates Major Programmatic Platforms

Paramount developed an additional layer to its connected TV ad tech to control where advertisements appear for its streaming apps across various distribution channels. Conduit is a new product from Paramount Advertising that seamlessly integrates with CTV programmatic...
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