Captify and Adform Partner to Pioneer Contextual Activation Solution
Prominent platform for open online search intelligence Captify, and Adform, the worldwide programmatic platform has unveiled a collaboration. The partnership’s objective is to offer privacy-first, audience-based purchasing for the programmatic landscape.
First Contextual...
Charting the Programmatic Frontier with Shashidhar Sharma, GroupM Nexus
In an exclusive interview, we delve into a conversation with Shashidhar Sharma, the Head of Programmatic Pratice-India at Group M Nexus. With a career spanning over a decade, he is a seasoned veteran in the realm of programmatic advertising. Known for his remarkable...
Magnite Partners with Scope3 to Enhance Advertising Sustainability
The biggest independent sell-side ad provider in the world, Magnite, has announced a partnership with Scope3 to provide carbon emissions data across Magnite’s massive omnichannel inventory. As a result, advertisers will be able to evaluate their carbon emissions and...
Vistar Media and Ten Square Collaborate for Immersive DOOH
Vistar Media has named Ten Square of Singapore as their SSP partner for programmatic DOOH engagements. Vistar Media is the world’s top provider of programmatic software and digital signage, and Ten Square is Singapore’s largest outdoor LED display. Marketers in...
Loop Media-Microsoft Advertising Forge New CTV OOH Inventory Category
Microsoft Advertising and Loop Media, a provider of free ad-supported TV content, have teamed together to develop a new advertising inventory for SSP collaboration. Loop Media is a provider of digital video content with over 2 billion video views every month via eateries,...
Illumin Boosts DOOH Journey Ad Platform with Broadsign Alliance
Broadsign, a leader in digital out-of-home (DOOH) advertising, and Illumin, a digital advertising company, have teamed up to transform the industry. The collaboration will offer an extensive and cohesive cross-channel marketing solution. Broadsign wants to incorporate...
PubMatic Takes On DSPs in Video & CTV Deals, Aims for Direct Access
PubMatic has introduced a new product called Activate, which allows brands and agencies to purchase CTV and online video inventory directly through the SSP. This is similar to Magnite’s ClearLine and The Trade Desk’s OpenPath, providing an end-to-end solution for...
Vistar Media and Broadsign Partners To Optimize Programmatic DOOH Transactions
Vistar Media and Broadsign, two prominent out-of-home (OOH) advertising technology developers, have collaborated to integrate their respective mediation layers. This integration creates an open and fair play auction, irrespective of the mediation layer used, resulting in...
Lemma and Phi Advertising Collaborate to Bring Programmatic Advertising to UAE Market
Lemma, an independent Supply Side (SSP) Platform for DOOH & Phi advertising has partnered to make Phi’s digital billboards available for programmatic purchase on Lemma’s SSP platform. The new partnership will allow global advertisers to use Phi’s premium...
Brightcove Partners With Magnite To Boost Ad Monetization
Brightcove enters into a strategic partnership with Magnite, the world’s largest independent supply-side advertising platform. Magnite will power advertising for Brightcove customers’ growing fill, and delivery to increase customer revenue. Brightcove has supported...
