In Conversation with EssenceMediacom’s Soumak Banik: Media Insights Unveiled
Embark on an insightful voyage through the media landscape guided by Soumak Banik, the accomplished Managing Director at EssenceMediacom Indonesia. EssenceMediacom is GroupM’s newest and largest agency that is committed to delivering marketing breakthroughs for brands in the...
Programmatic or Problematic? The Battle Against Made-for-Advertising Websites
The persistent issue of Made-for-Advertising (MFA) websites continues to cast a shadow over the digital advertising industry. These platforms, primarily designed to absorb advertising dollars, have prompted substantial concern and...
Havas Maher Saad El Din: Navigating Media’s Shifting Landscape
Explore Maher Saad El Din, Media Director at Havas Media Group, remarkable over 17 years journey in advertising and media. From local agencies to multinational giants, he shares stories of growth and innovation and insights on trends, challenges, and his dedication to local...
Madison World’s Milan Modi Speaks: Crafting Success in Digital Advertising
Milan Modi, a Business Director (Digital) at Madison World is a seasoned professional with over 8 years of expertise in Paid Digital Media. He has garnered accolades as India’s Best Marketers & Planners and “Young Guns Advertising Male.”
With a track...
Understanding Contextual Advertising: Beyond Content to the Environment
Contextual advertising, a dynamic approach to targeted marketing, goes beyond the confines of content alone, encompassing the entirety of a user’s environment. More than just tailoring ads to the content of the web pages,...
VML’s Karim Sioufi: Transformative Insights in Marketing Excellence
Karim Sioufi, a seasoned Business Director at VML, brings a wealth of expertise garnered over an illustrious 15-year career across the global advertising and marketing landscape. He navigates seamlessly through diverse cultural terrains, establishing effective communication...
The Future of Creative Branding in the era of CGI and Artificial Intelligence
The ContextIn the digital revolution era, the future of creative branding holds immense potential for success.Brands today face a substantial demand for creative content. It’s no longer sufficient to promote a service...
Insights Extraordinaire: PHD MENA’s Pedro Navigates the Programmatic Landscape
Pedro Gonçalves, Head of Digital at PHD MENA, is a seasoned Digital Marketing leader with over 16 years of global experience. Renowned for conquering challenges in Media, Technology, and Business, he boasts a successful track record in constructing multimillion-dollar...
Inside Rey Tiempo’s Gaming Odyssey: A Tale of Creativity and Strategy
Enter the dynamic world of creativity, advertising, and gaming with Rey Tiempo, a seasoned leader boasting two decades of experience across global networks. He has not only led teams to unparalleled success but has etched his name as the country’s preeminent Creative...
Navigating the Creative Cosmos with Rey Tiempo: A Deep Dive into Gaming, Marketing, and Beyond
Embark on an enriching voyage through the multifaceted career of Rey Tiempo, the Head of Creatives and Experience at Digitas Philippines. In this comprehensive blog, he unveils the secrets behind the Philippines’ first-ever Cannes Lions in Gaming. Get ready for an...
