Brightcom Partners With Intent IQ To Strenghten Its Adtech Offering
Brightcom, a publisher-side platform, is partnering with Intent IQ, an identity verification company. This will allow Brightcom to take advantage of Intent IQ’s bid enhancement service. It aims to better identify IDs in a cookieless environment, leveraging and...
Adtech Company TripleLift Acquires 1PlusX For $150 Million
TripleLift, an ad-tech company focused on creative, media, and data acquires Swiss publisher data company 1plusX. The Switzerland-based first-party data platform helps companies use first-party data, which they have collected themselves—an increasingly important strategy amid...
Magnite Acquires Carbon That Will Allow Publishers Unlock The Value of Audience
Magnite, the world’s largest independent omnichannel sell-side advertising platform announced the acquisition of Carbon. Essentially, Carbon is a one-stop solution for supporting seller-defined audiences, which is one of the hottest trends right now, as inventory sellers have...
Is Microsoft Reinventing Its Ad Business With Massive Acquisitions?
Microsoft has a sizeable ad business. In the latest earnings call, the company reported the advertising revenues “surpassed $10 billion, ex-TAC ”. The company believes its vertical will grow in the mid-to-high teens.
“Across Bing and Edge, we are creating...
GroupM Launches Programmatic Marketplace, Result of Licensing Deals with Magnite and PubMatic
The media investment division of WPP, GroupM, has launched a programmatic marketplace covering everything from Connected TV and online video and display ads. This is a result of GroupM’s licensing deals with SSP platforms Magnite and Pubmatic.
GroupM believes that the...
Criteo Plans to Acquire IPONWEB In a Striking $380M Deal!
Criteo announced its intentions to acquire IPONWEB for $380 million yesterday, a move that might be essential to the company’s planned shift away from ad retargeting and into retail media.
The deal is expected to close by the end of the first quarter of 2022, subject to...
US and India-Based ZEDO’s Assets Acquired By Discovery
The assets, technology, and intellectual property of ZEDO, an advertising technology business established in both the United States and India, have been procured by the factual entertainment behemoth Discovery. The acquisition will integrate ZEDO’s technology in-house,...
AdTech Vs MarTech: Let’s Settle This Once For All!
In the marketing world, adtech and martech may appear similar especially to a novice. Despite their similarities, these two concepts differ quite a bit; a razor-thin line separating AdTech and MarTech. What is the adtech and martech difference? Does one outweigh the other?...
Buzzfeed Integrates Yahoo’s Alternative To Third-Party Cookies
The second phase of Yahoo and BuzzFeed’s strategic relationship was unveiled recently. This phase focuses on expanding addressable audience pools, which will provide advertisers with the scale they need as the usage of third-party cookies decreases, resulting in more...
Quick Guide: Top Programmatic Trends To Keep An Eye On In 2021
Digitalization has advanced rapidly due to COVID19 and 2021 has seen a major increase. This has helped Programmatic trends gain popularity due to their efficiencies and capabilities. But keeping up with the pace of change isn’t always easy.
Last week, I was talking to...
