AlgoriX and LiveRamp Turbocharge Cookie-less Digital Advertising
A diverse alliance between AlgoriX and LiveRamp aims to speed up cookieless transactions for the digital advertising industry. AlgoriX will integrate LiveRamp’s Authenticated Traffic Solution. Furthermore, it will allow its demand-side platform (DSP) and supply-side...
Omnicom, NBCUniversal Pioneer Program-Level At-Scale Reporting
The media services branch of Omnicom Group INC, Omnicom Media Group (OMG), and NBCUniversal have partnered to provide program-level at-scale reporting for the network’s streaming platforms. This first-to-market capability makes use of NBCUniversal’s...
PubMatic Integrates with FreeWheel, Expands CTV Ad Inventory
PubMatic, an independent technology firm that develops the future supply chain for digital advertising, recently unveiled a new integration relationship with FreeWheel. The latter is a worldwide technology platform for the television advertising sector. Activate is an...
Yahoo Partners with Amplified Intelligence for Attention Measurement
Following a significant novel agreement between Yahoo and Amplified Intelligence, advertisers will be able to measure attention across their programmatic advertising buys for the first time. Due to the market-first relationship, advertisers in Australia using Yahoo’s...
Hivestack partners with Up Media to Expand Thai DOOH Market Share
The world’s top independent programmatic digital out-of-home (DOOH) ad tech business, Hivestack, has increased its market share in Thailand. In order to achieve this, Up Media, a renowned media owner who specializes in elevator screens, recently developed a DOOH...
Equativ Partners with Utiq for Ethical Programmatic Marketing Practices
Equativ, the top independent ad platform in the world, revealed a partnership with Utiq. It is a European AdTech firm that offers an authentic consent service powered by telcos to support ethical digital marketing. The merger blends secure data management with programmatic...
Vistar Media Launches Dynamic Creative for Real-Time Sports Updates
A leading global provider of programmatic technology for digital out-of-home (DOOH), Vistar Media, recently unveiled its real-time sports updates’ dynamic creative capabilities to assist brands in better driving fan engagement, tune-in intent, and affiliation with...
OpenX Launches ConteX: A Flexible, Contextual Advertising Marketplace
OpenX Technologies Inc., one of the top omnichannel supply-side platforms in the world, announced the debut of ConteX. Within the SSP, is an OpenX marketplace. It gives companies and agencies the ability to use both pre-made and custom premium contextual advertising solutions...
Comscore’s Proximic Unveils New AI-Powered Contextual Solutions for Programmatic
Proximic by Comscore, the company’s dedicated programmatic business, announced the release of three new and enhanced contextual solutions. These technologies are made to offer ID-free audiences scalable access across platforms. Comscore is the leading supplier of...
Moving Walls Teams Up with Place Exchange for Global DOOH Inventory
Moving Walls, the foremost provider of enterprise software for Out-of-Home (OOH) media, has revealed a strategic partnership with Place Exchange, a prominent supply-side platform (SSP) specializing in programmatic OOH media. This collaboration will grant Moving Walls OOH...
