Emirates General Petroleum Corporation – Emarat, a well-known supplier of premium fuel and services to numerous customers in Dubai and the Northern Emirates, has announced a ground-breaking collaboration with PYXIS EVENTS LLC. It is a dynamic 360-degree event and brand management firm with headquarters in Abu Dhabi and a division of Palms Sports PJSC. This strategic alliance marks a key turning point in the industry leveraging DOOH advertising opportunities at Emarat stations.
Insights into the partnership
This collaboration with PYXIS EVENTS LLC represents a significant turning point for the industry. PYXIS will now be in charge of media planning and management for a vast network of digital signage located at Emarat stations and throughout the network of service stations. The partnership intends to take advantage of the changing advertising landscape by utilizing digital signage to its fullest potential and providing businesses with tailored advertising solutions.
Digital Signage Revolution
This groundbreaking alliance promises to reinvent advertising in the United Arab Emirates. Furthermore, it establishes new benchmarks for the sector in light of the rapid development of digital technology. It also creates the necessity for companies to connect with their target consumers in creative ways. Both Emarat and PYXIS EVENTS LLC bring their knowledge and dedication to providing excellence. As such, the future of DOOH advertising at Emarat service stations looks promising with limitless opportunities for brands and advertisers. This groundbreaking cooperation promises to reinvent advertising and completely transform how companies interact with their target markets.
Here’s what they said
Ali Bin Zayed Al Falasi, Senior Manager of Corporate Loyalty at Emarat said,
We are excited to welcome PYXIS as our media partner for our ambitious digital signage project. In today’s digital age, businesses are embracing technological solutions to enhance their operations and services, driving efficiency and productivity. We look forward to collaborating closely with PYXIS to unlock the full potential of Emarat’s service station reach, generating new revenue streams for all stakeholders.
Mukhles Odeh, General Manager of PYXIS states,
This strategic partnership with Emarat will not only expand PYXIS’ product portfolio but also empower us to offer comprehensive solutions to our clients. This encompasses resilient and effective digital solutions that invigorate their brands and amplify their strengths.
Since its founding in 1980, Emarat has been a mainstay of the UAE’s petroleum business, offering high-quality fuel and services to millions of customers. Emarat has high ambitions for additional growth across the nation and is committed to delivering great client experiences. As of September 2023, their network has grown to 130 service stations. Emarat also actively participates in the delivery of gas, natural gas, and aviation fuel while upholding the highest levels of customer service and moral conduct in accordance with regional, national, and international environmental, health, and safety norms.
The well-known 360-degree events and brand firm PYXIS EVENTS LLC is headquartered in Abu Dhabi. PYXIS specializes in understanding client goals and producing unforgettable events from conception to execution. It offers customized event and production solutions. A customer-centric specialist team at PYXIS, a division of Palms Sports PJSC, creates meaningful connections and transforms experiences that provide events and brand interactions with a lasting impact.
- Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.
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