Eyeota and Vistar Media Partner to Enhance DOOH Targeting
Eyeota, a Dun & Bradstreet company and global source of digital marketing data, has formed a partnership with Vistar Media. Vistar Media is a global supplier of digital out-of-home (DOOH) programmatic technology. Through the partnership, buyers utilizing the Vistar DSP...
Nakheel Grants 10-Year DOOH Media Rights to Hypermedia
Nakheel, the top master developer in the world, and Hypermedia have partnered in a ground-breaking digital OOH media deal. Hypermedia is a well-known regional leader in Out-of-Home (OOH) media experience and technology. A subsidiary of W Group Holding, Hypermedia has been...
JCDecaux Announces the Launch of Global Airport Programmatic DOOH
JCDecaux, the world’s leading outdoor advertising company, has announced the launch of the first global airport programmatic DOOH offer. With the help of the VIOOH SSP (Supply Side Platform) and more than 30 DSPs (Demand Side Platform), including Displayce where it is...
OMG MENA and The Neuron Partner to Transform pDOOH Advertising
Omnicom Media Group MENA (OMG MENA) has partnered with The Neuron to enhance its programmatic digital out-of-home (pDOOH) offerings in the Middle East, marking a significant shift in the out-of-home (OOH) advertising landscape. Incorporating digital screens initially, and now...
Perion Acquires DOOH Platform Hivestack for USD $100 million
Perion Network, which uses technology to connect advertisers and consumers across all major digital channels, announced that it has successfully acquired Hivestack Inc. Hivestack Inc. is globally recognized for its innovative full-stack programmatic digital out-of-home (DOOH)...
Yahoo Partners with VIOOH for prDOOH and Twilio for First-Party Ad Reach
In collaboration with Yahoo advertising, VIOOH, the top premium digital out-of-home (DOOH) supply-side platform, published a whitepaper. The paper looks at the possible effects of incorporating programmatic digital out-of-home (prDOOH) into multichannel marketing....
Hivestack partners with Up Media to Expand Thai DOOH Market Share
The world’s top independent programmatic digital out-of-home (DOOH) ad tech business, Hivestack, has increased its market share in Thailand. In order to achieve this, Up Media, a renowned media owner who specializes in elevator screens, recently developed a DOOH...
Moving Walls Teams Up with Place Exchange for Global DOOH Inventory
Moving Walls, the foremost provider of enterprise software for Out-of-Home (OOH) media, has revealed a strategic partnership with Place Exchange, a prominent supply-side platform (SSP) specializing in programmatic OOH media. This collaboration will grant Moving Walls OOH...
Vistar Media Enhances DOOH Advertising with Retail Inventory Package
With the release of its ground-breaking retail media targeting solution, Vistar Media, the top worldwide provider of programmatic technology for digital out-of-home (DOOH), is poised to completely transform the advertising environment. Vistar is launching Retail Inventory...
Quotient Enhances DOOH Targeting with Brand Safety Capability
Quotient, a primary provider of digital promotions and media technologies has launched Brand Safety, a novel functionality within Quotient’s Digital Out-Of-Home (DOOH) platform. It empowers advertisers to successfully make sure their inventory is close to attractions,...