Results for: DOOH

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Ad ops, ad operations, adverting, digital marketing, digital advertising, zomato, myntra, content marketing, paid advertising, social media, social media marketing, monetization, optimization, ad media, publisher, ad tech, cash cow, digital advertising, digital ad operations, ad campaigns, ad initiatives, ad spaces, digital ad spaces, programmatic, ad trafficking, ad creation, ad management, ad delivery, ad targeting, customer behaviour, ad performance analytics, ad compliance, advertising landscape, customer journey, decision making, ad fatigue, B2B, ad revenue, billboard, SMS marketing, Email marketing, SEO, search engine optimization, customized ads, unique visitors, keywords, website, blogs, PPC, pay per click, retargeting, display advertising, search ad, DOOH, digital out of home, revenue growth,
Blog
November 20, 2023by NetraBlog

How Ad Ops is Revolutionizing the Indian Advertising Landscape

Welcome to the world of ad operations, where advertising and optimization meet chaos and order, respectively. Ad operations are the foundation of the monetization strategy in the realm of digital marketing. Its function is basic. Make sure the publishers serve the right...
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Diverse premium formats, edge-2-edge, enhanced scale and inventory, flexible buying options, premium ad formats, robust features and customization, targeting capabilities, yahoo, Yahoo Advertising, advertisers, ad formats, new collection, exposure, engagement, Yahoo properties, edge to edge, target audience, ad creative quality, ad experiences, yahoo ecosystem, above the fold, below the fold, brand messaging, programmatic guaranteed, ad efficiency, advertising, wasted impressions, Stage, Yahoo Finance, Yahoo Sports, Yahoo News, Engadget, AOL, Yahoo Entertainment,
Media
November 3, 2023by NetraMedia

Yahoo Advertising Launches New Suite of Premium Ad Formats Edge-2-Edge

New premium ad formats called Edge-2-Edge were introduced by Yahoo Advertising with the goal of giving advertisers the best possible exposure and interaction on Yahoo properties. It offers a smooth viewing experience on all device types and can fill any screen from edge to...
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Billboards, marketing, outdoor advertising, campaign, billboard ads, adquick, transunion, truaudience, OOH, out of home advertising, OOH advertising, shopify, booking, analytics, advertising offering, marketing solutions, news, alliance, advertising platform, consumer insights platform, curated audience taxonomy, advertisers, omnichannel campaigns, omnichannel marketing, connected TV, CTV, omnichannel targeting, third party data, marketplaces, marketing mix, omnichannel targeting,
Media
November 2, 2023by NetraMedia

TransUnion Announces Partnership with AdQuick to Boost OOH Advertising

TransUnion announced an alliance between its marketing solutions division, TruAudience, and top out-of-home (OOH) advertising platform AdQuick. By integrating with TruAudience’s consumer insights platform and curated audience taxonomy, the partnership improves...
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AI powered ad creation, chatgpt integration, comprehensive monitoring, cross-platform consistency, digital advertising, launch cart, launchADS.AI, ease of use, ecommerce, rapid execution, unified experience, openAI, AI, artificial intelligence, machine learning, innovative AI, advertising platform, Instagram, meta, youtube, tiktok, google, target audience, advertising campaigns, openAI, integration, digital advertising, ad performance, measurement, conversion boost, earnings, UI, user interface, monitoring, unified experience, CRM, lead generation, engagement boost, operations,
Technology
October 23, 2023by NetraTechnology

Launch Cart Debuts AI-Powered Ad Platform LaunchADS.AI

Launch Cart, a pioneer in e-commerce solutions officially launched an innovative AI-driven advertising platform called LaunchADS.AI. Businesses can easily build and launch advertising across key platforms thanks to this innovative solution. These include LinkedIn, Meta,...
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Yahoo, liveramp, ConnectID, yahoo ConnectID, ad reach, ad ecosystem, collaboration platform, RampID, traffic solution, Authenticated traffic solution, ATS, advertising, DSP, DMP, demand side platform, data management platform, data onboarding, addressable inventory, addressable demand, yahoo dsp, yahoo owned and operated, person based approach, CTV, mobile devices, browsers, publishers, authenticated inventory, third party, first party solution, cookie-free, cookie-less solution,
Media
October 17, 2023by NetraMedia2 Comments

Yahoo and LiveRamp Expand Partnership, Scaling Addressability

Yahoo and LiveRamp, a top data cooperation platform that connects data from many platforms, including DSPs and DMPs, while focusing on identity resolution and data onboarding, have announced an expanded partnership. The collaboration will increase reach and interoperability...
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Billups, OOH Labs, OOH, out of home, ooh advertising, ooh budget, digital, Billups worldwide, billboard, outdoor advertising, ooh agency, ooh today, ooh specialist, media, marketing, acquisition, managed services, data-backed, merger, geographic presence, North America, EMEA, proprietary, measurement tools, attribution tools, programmatic, client-focused, industry innovation, global expansion, Canada, niche market, regional out of home, ad expenditure, OOH expenditure, measurable results, growth opportunities, start-up companies, ai-powered, AI,
Media
October 16, 2023by NetraMedia

Billups Expands OOH Dominance with OOH Labs Acquisition

The independent science-driven media agency OOH Labs was acquired by Billups, a global provider of managed services and Out-of-Home (OOH) technologies. It is run by OOH specialists and backed by data. Through the merger, both organizations’ clients will have a wider...
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Emirates, petroleum, Emarat, premium fuel, service stations, Dubai, Northern Emirates, collaboration, PYXIS, PYXIS EVENTS, brand management, media planning, media management, digital signage, advertising, media, tailored advertising, customized advertising, alliance, UAE, United Arab Emirates, digital technology, digital marketing, brands, advertisers, target markets, revenue streams, stakeholders, HSA, health safety and environmental,
Media
October 10, 2023by NetraMedia

Emarat Partners with PYXIS EVENTS for Digital Signage Advertising

Emirates General Petroleum Corporation – Emarat, a well-known supplier of premium fuel and services to numerous customers in Dubai and the Northern Emirates, has announced a ground-breaking collaboration with PYXIS EVENTS LLC. It is a dynamic 360-degree event and brand...
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Vistar media, dooh advertising, digital out of home, vistar academy, studio, sports, nba, basketball, collegiate league, billboard, ooh, out of home advertising, digital out, marketing, dooh campaigns, cutting edge technology, dynamic creative, real-time sports, sports updates, engagement, fans, affiliation, league specific sports, advertising creatives, live scoring, game results, sports marketing, activation, unique activation, DOOH ecosystem, Bally’s south sports, collegiate football, professional, football, sports audience, DSP, demand side platform, SSP, supply side platform, data management platform, DMP, content management platform, Cortex
Media
October 5, 2023by NetraMedia

Vistar Media Launches Dynamic Creative for Real-Time Sports Updates

A leading global provider of programmatic technology for digital out-of-home (DOOH), Vistar Media, recently unveiled its real-time sports updates’ dynamic creative capabilities to assist brands in better driving fan engagement, tune-in intent, and affiliation with...
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Nasdaq pubm, media, pubmatic’s launch, pubmatic Nasdaq, supply chain, premium inventory, dentsu apac, programmatic platform, advertisers, pubmatic’s programmatic, pubmatic’s activate, digital advertising, APAC, asia pacific region, video inventory, CTV inventory, non-bidded, direct purchases, supply path optimization, SPO, marketers, marketing, agencies, campaigns, iQIYI, KINNESSO India, Madison Digital, Wishmedia, technology, industrial paradigm, direct transactions, programmatic guaranteed, PG, programmatic private marketplace, PMP, premium CTV, online video, omnichannel advertising, omnichannel video investments, non-programmatic, sell-side platform, programmatic ecosystem, advertising solution, ROI, CTV spend,
Media
October 3, 2023by NetraMedia1 Comment

PubMatic Launches ‘Activate’ in Asia-Pacific for Premium Inventory

PubMatic, a standalone technology business that provides the future supply chain for digital advertising, announced that its freshest product, Activate, is now accessible in the Asia-Pacific area. To acquire premium video and CTV inventory at scale, buyers can conduct...
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Proximic by Comscore, Comscore, programmatic, contextual solutions, ID-free audiences, content targeting, audience targeting, CTV, linear, DOOH, digital, audio, demographics, streaming audience, activation platform, proximic activation platform, digital panels, ROI, marketers, media, demographic segments, performance, AI, artificial intelligence, contextual engine, digital channels, predictive tools, DSP, SPP, social platforms, social media, privacy,
Media
September 27, 2023by NetraMedia1 Comment

Comscore’s Proximic Unveils New AI-Powered Contextual Solutions for Programmatic

Proximic by Comscore, the company’s dedicated programmatic business, announced the release of three new and enhanced contextual solutions. These technologies are made to offer ID-free audiences scalable access across platforms. Comscore is the leading supplier of...
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