BrandSpace Enhances Screen Network for Programmatic Brilliance
BrandSpace, Scentre Group’s internal media and advertising business has improved its unique screen network product suite to fulfill consumer demand. The improvement of its programmatic offering is the primary goal of this endeavor. The platform has further empowered 100...
Criteo’s Commerce Max DSP Unites Retail Media with General Availability
Criteo, the commerce media firm has made its self-service demand-side platform (DSP) Commerce Max, generally available. Brands and agencies will now have a single point of access to retail media inventory both on-site and across premium publishers off-site. Criteo is...
DoubleVerify Unveils Industry-First Holistic MFA Protection Solution
The renowned software platform for measuring digital media, DoubleVerify has recently extended its brand safety and sustainability offering. It attempts to make it possible for advertisers to track and get rid of MFA (Made for Advertising) websites. DV has advanced a precise...
GroupM Nexus Launches Innovative Marketing Solutions in Malaysia
Two ground-breaking advertising solutions have been introduced by media investment firm GroupM Nexus, a division of the acclaimed WPP media investment group. These products were created specifically for the Malaysian market. Modern Addressable TV technology and cutting-edge...
Advertisers Embrace Programmatic Advertising As Cookies Decline
The use of unreliable and mostly independent third-party cookies is coming to an end. What the industry does next is currently up for discussion. While some solutions will look at the context of a webpage, others will concentrate on interest, and some will try to develop a...
Meta’s Horizon Worlds Expand to Mobile & Web Via Closed Beta Test
Despite previous reports claiming that less than 1,000 DAUs are using Meta’s $36 billion virtual metaverse platform, the company has released a closed beta test of Horizon Worlds for cellphones. The tech behemoth continues to work on bringing Horizon Worlds to mobile...
Lyft’s App Now Offers Advertising Throughout Passenger’s Journey
The ride-hailing company Lyft revealed that it will be offering users in-app advertisements. To accomplish this, it has introduced its own media and advertising unit, Lyft Media. The current business model relies heavily on ride-hailing. The move is said to boost CEO David...
Loop Media-Microsoft Advertising Forge New CTV OOH Inventory Category
Microsoft Advertising and Loop Media, a provider of free ad-supported TV content, have teamed together to develop a new advertising inventory for SSP collaboration. Loop Media is a provider of digital video content with over 2 billion video views every month via eateries,...
Game On: iion and MMPWW Join Forces to Revolutionize Gaming in the UAE and Middle East
Global gaming advertising leader iion and one of the region’s leading ad tech providers, MMP World Wide (MMPWW), announce a transformative partnership to reshape gaming experiences in the Middle East and North Africa (MENA) region.
The collaboration aims to unlock...
The Adtech Landscape in 2023
The future of Adtech is likely to see continued growth and innovation in 2023, with the use of data and technology playing a significant role in helping to target specific audiences and measure campaign effectiveness overall....
