All You Need To Know About The Rise Of DOOH Advertising
Did you know – According to a study by Research and Markets, the DOOH market size was valued at $41.06 billion dollars, and by 2026, it is expected to exponentially grow into a $50B market?
Me neither.
But, the catch here is that the rise and power of...
Revolutionizing Advertising: Australia Invests In Programmatic DOOH
The entire world is undergoing complete digitalization and advertising companies in Australia are no far behind. In Australia, advertising agencies are progressively resorting to programmatic DOOH, with over a quarter of agencies trading DOOH inventory programmatically for...
MGID Introduces New AI-Powered Dashboard for Campaign Setup
MGID, the global advertising platform, has introduced a new dashboard for MGID Ads, its self-service campaign planning and execution suite. The new platform doubles the speed of campaign setup by showcasing a plethora of AI-powered features through an intuitive interface that...
Nielsen Announces Expansion of National Out-of-Home (OOH) Panel
Nielsen has announced that its National TV out-of-home (OOH) panel will be expanded. It will include all TV households in the United States. This project is a significant step toward accurate viewership measurement. It attempts to document out-of-home viewing behaviors for...
Al Arabia Secures AED 522 Million Rights to Operate Outdoor Billboards in Dubai
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Arabian Contracting Services Co. of Saudi Arabia has announced that its UAE subsidiary, Al Arabia OOH Digital Company, has been granted rights to operate outdoor billboards...
Dailyhunt MENA and SRMG Join Hands for News Transformation
Dailyhunt MENA has recently established a strategic partnership with the esteemed Saudi Research and Media Group (SRMG). This collaboration signifies a significant expansion for Dailyhunt MENA within the MENA region, with the promise of elevating the Arabic media landscape to...
Google’s Third-Party Cookies Deprecation Rolls Out Today
Cookies are the currency of the world of digital advertising. At least that’s how they were once. Now is the time to get ready to phase out third-party cookies and begin using cookie-less strategies. Making the switch to contextual advertising will now require getting...
CGI Advertising: Pioneering Future of Marketing or Merely a Social Media Fad?
Technology integration has always been a driving force behind change in the dynamic world of advertising. In the realm of marketing, captivating images can do wonders for capturing customers’ attention and making a lasting impression. Computer-generated imagery (CGI) is...
In Conversation with Mindshare’s Amit Lall: Mastering Digital Dynamics
Amit Lall, Principal Partner at Mindshare, brings two decades of expertise in telecom, technology, and digital planning. He oversees digital strategies for diverse sectors, prioritizing consumer-centric solutions powered by data.
In this exclusive interview, his insights...
Hawk and Samba TV Partner for Effective Omnichannel Targeting
A strategic partnership has been announced between Hawk, a prominent player in digital omnichannel advertising in Europe, and Samba TV, a top supplier of TV technology for audience data and omni-screen measurement. Azerion recently acquired Hawk. Hawk’s platform will...
