Lintas Live Secures PR and Communications Mandate for Impresario’s SOCIAL
Lintas Live, a digital-first creative public relations agency, secured the PR and communications mandate for SOCIAL, Impresario Entertainment & Hospitality Private Limited’s iconic flagship brand. Following a year of notable growth and exceptional performance in the retail and hospitality sectors, this partnership with Lintas Live makes it the perfect option to enhance SOCIAL’s brand presence and broaden its appeal to an ever-expanding group of young and forward-thinking consumers. In a competitive pitching process, the brand prevailed.
Lintas Live wins PR and Communications mandate for Impresario’s flagship SOCIAL
Since its debut, Lintas Live has refined its ability to give brands an inordinate amount of attention by coming up with ideas that are worthy of conversation. Lintas Live will collaborate with SOCIAL to craft compelling narratives, engage key stakeholders, and strengthen brand loyalty among youth by utilizing its creativity and in-depth industry insights.
SOCIAL- a new hangout place for youth
India’s favorite neighborhood café, SOCIAL, is renowned for its lively and distinctive experiences. Young people in India prefer to hang out there, form relationships, and find like-minded groups. The brand has grown in popularity and scale over time. This is thanks to its creative take on dining, café culture, programming, and collaborative workspaces.
Read More: Savvytree Wins Digital Marketing Mandate for Kisaan Se Kitchen Tak
Lintas Live’s remarkable portfolio post the SOCIAL mandate
With SOCIAL on board, Lintas Live’s portfolio now features a noteworthy addition. This collaboration further solidifies Lintas Live’s dedication to providing cutting-edge integrated PR services. Moreover, it solidifies the agency’s position as the top choice for communication among major retailers and hotel chains.
Here’s what they said
Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Private Limited, said,
We are delighted to have Lintas Live onboard, an agency that exhibits an exceptional knowledge of our brand DNA and understands our growth priorities. We have aggressive plans for India, and we needed an equally agile, creatively bold, and strategically sound partner to achieve our aspirations. I believe Lintas Live, given its legacy and success, is the perfect partner for us.
Ameer Ismail, President, of Lintas Live, commenting on the partnership, added,
We are absolutely excited to win and be entrusted with this mandate for SOCIAL. Our team is all-set to leverage our deep industry expertise, consumer understanding and deep knowledge of the hospitality industry and dynamics to further strengthen SOCIAL’s market position and deepen connections with its growing tribe of consumers. Together, we are eager to chart new heights in the realm of strategic communications, to elevate SOCIAL’s brand presence and match the brands ambition with impactful PR and communications.
Read More: Ameer Ismail’s Decades-Long PR Odyssey: Navigating a Dynamic Landscape
Nielsen Announces Expansion of National Out-of-Home (OOH) Panel
Nielsen has announced that its National TV out-of-home (OOH) panel will be expanded. It will include all TV households in the United States. This project is a significant step toward accurate viewership measurement. It attempts to document out-of-home viewing behaviors for every TV household in the United States.
Nielsen has been capturing OOH viewings for nearly a decade
Nielsen has been recording viewings in public spaces such as restaurants, hotels, bars, and airports for almost ten years. The company has provided metrics for audiences who are not at home, using its own Portable People Meter (PPM) Wearables technology. This allows clients to monitor viewership consumption irrespective of platform, screen, or location. Except for Alaska and Hawaii, Nielsen’s OOH coverage will increase from 65% to 100% by adding more residents to the PPM Wearables footprint.
Nielsen went on to emphasize that gaining access to this viewership is essential for television genres that people frequently watch together. It includes events like sporting events, which are becoming one of the most popular live television programming genres. According to company data, American sports fans watched games from the top five sports leagues for an astounding 1.7 trillion minutes outside of their homes in 2023.
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Streaming TV Consumption Habits and OOH
As people’s consumption of streaming TV increases – to 36% of total television usage by December 2023, according to Nielsen’s The Gauge, the relevance of measuring live sports and other “appointment” viewing on both linear and streaming platforms grows. There is an increasing need to measure this audience as streaming services get more involved in the live sports market. The impact data from the expanded panel is expected to be delivered by Nielsen in Q4 2024. It happens to fall around Super Bowl LIX. This initiative provides advertisers and broadcasters with insightful data across all viewing environments. Moreover, it marks a significant step towards a more comprehensive understanding of TV viewership. Nielsen is the only measurement company in a position to effectively address the growing demand and competition for limited sports programming.
Here’s what they said
Deirdre Thomas, Chief Product Officer, Audience Measurement at Nielsen said,
Nielsen is highly focused on innovating in order to better serve our clients and ensure our measurement accounts for the full landscape of television consumption. We understand how important it is for our clients to be able to have the most complete picture of the audience, especially for special events like the Super Bowl.
Paul Ballew, chief data and analytics officer of the NFL added,
We are appreciative of Nielsen’s efforts to make out-of-home measurement more complete, providing a much clearer picture of the true audience for all television viewing and especially sports viewership. For years we have been consistent in our belief that major sports events, like the upcoming Super Bowl LVIII, are often viewed with family and friends in large gatherings and this expanded out-of-home viewership will be crucial to measuring those events.
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OMD MENA Appoints Ziad Sukkarieh as Saudi MD
Ziad Sukkarieh has been appointed Managing Director for Saudi Arabia by OMD MENA. His goals are to improve market growth, cultivate team success, build client capabilities, and develop talent.
Ziad Sukkarieh’s extensive experience in KSA
Sukkarieh has more than 18 years of regional industry experience, the majority of which was gained in Saudi Arabia. He most recently served as General Manager of UM KSA. He has guided the team in managing the biggest advertiser in the nation and has overseen the development of the regional media market over the years.
Here’s what they said
As reported by Campaign Middle East,
Saleh Ghazal, CEO of OMD MENA, said,
Working with Saudi Arabia’s growth momentum and its ambitious vision, Ziad’s experience and proven track record to date bodes well for our next chapter in the Kingdom, Ziad is ideally placed to help us accelerate our growth, with his grasp of the dynamics and mechanics of the unique Saudi market. I am delighted to have a seasoned and respected leader joining the executive team and confident that we will create an exciting future for our talent, clients and partners.
Ziad Sukkarieh commented,
I’ve always had the greatest deal of respect for OMD, and I now realise it is because we share the same vision and values. Joining OMD feels like a homecoming of sorts, a natural step in my professional journey. I am very excited about what’s coming next, and I look forward to meeting, exceeding even, the ambitions of our business partners.
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Disney Agrees to Sell 60% of India Business to Reliance-backed Viacom18
The Walt Disney Company has agreed to sell 60% of its India business to Viacom18 for $3.9 billion (INR 33,000 crore), according to the Wall Street Journal. The deal is expected to close this month. Viacom18 is owned by Mukesh Ambani, chairman of Reliance Industries (RIL). Walt Disney and Reliance Industries have been in deep discussions to combine their Indian entertainment businesses since December 2023. The businesses, however, were unable to come to a consensus regarding structure or valuations.
Disney agrees to sell 60% India business for INR 33,000 crore
Following rumors of Reliance Industries’ interest, Viacom18, owned by Reliance, the largest tycoon in Asia by Mukesh Ambani, has now finalized the deal and signed a non-binding term sheet to combine their India operations last month. The deal’s value was previously estimated by reports to be $10 billion. The decline in value is partially attributable to a write-off of revenue from Disney’s sale of cricket TV rights to struggling Zee Entertainment Enterprises Ltd., which is currently anticipated to be unable to make the payment. But according to a report this week from Bloomberg, Disney’s business in India are only worth about $4.5 billion, not the $10 billion that the US entertainment giant had previously sought.
Disney facing difficulties in India
Disney’s difficulties with streaming in India were made worse when Viacom18 outbid the American corporation for the IPL rights, paying $2.6 billion to stream the competition through 2017. Disney’s quarterly earnings in August 2023 revealed a 12 million decrease in streaming subscribers in the subcontinent, which was primarily ascribed to Hotstar’s decision to discontinue IPL streaming.
Disney+ Hotstar in India is facing difficulties because of this deal. Subscriptions to the platform have steadily decreased, from 61.3 million in September 2022 to 37.6 million a year later. Contributing factors include the loss of important content like HBO and IPL shows as well as competition from Jio Cinema. Although the sale’s official motivations are still unknown, rumors suggest:
- Priority Shifts: Disney may be refocusing its resources on high-growth sectors like Disney+ and core markets.
- Content Challenges: It may have been challenging to navigate the intricate Indian media environment and obtain well-liked content.
- Financial considerations: Simplifying operations and increasing financial flexibility are two benefits of offloading a part of the company.
Read More: Viacom18 Scores BCCI TV-Media Rights to Broadcast ICT Matches
Increasing Opportunities for Viacom18
The media behemoth is now poised to take a leading role in the streaming wars. This is all thanks to its agreement with Reliance Industries’ Viacom18. Disney, on the other hand, will keep working with other companies. It will create and distribute content while holding a 40% share. Reliance holds a 51% stake, while Bodhi Tree Systems, a venture led by Uday Shankar, the former head of Disney India, and James Murdoch, holds a 9% stake. With this decision, both businesses enter a new chapter in the ever-changing Indian media landscape. The exact course of this strategic change remains to be seen, but the entertainment sector in the area will undoubtedly be greatly impacted.
Other Business Investment Plans
Viacom18 plans to invest approximately $1.5 billion in cash and equity in the stake. Disney owns a portion of the Tata Sky, Hotstar streaming, and Star India networks. The deal, which is expected to close in February, highlights the difficulties in navigating India’s vast 1.4-billion-person market. Disney Star and Viacom18 were reportedly preparing to battle it out for the right to advertise in the upcoming IPL 2024 earlier this month. Disney Star, which will broadcast the IPL matches on its sports channels, is reportedly requesting INR 167 crore and 83 crore for associate and co-presenting sponsorships on standard definition (SD) channels, respectively, according to a report in the Economic Times.
The broadcaster is requesting INR 35 crore for associate sponsorship and INR 71 crore for co-presenting sponsorship for HD channels. In contrast, Viacom18 has maintained its advertising rates at the same level to attract more advertisers. Viacom18 will continue to stream IPL matches for free on JioCinema. For the 2023 Indian Premier League, the company reportedly signed over 500 advertisers.
Hotstar a few years back
For a few quarters, Hotstar ruled the Indian video streaming scene. However, since then, Viacom18, supported by Reliance, has gained traction by paying roughly $3 billion to secure the five-year rights to stream the IPL cricket matches. Disney paid $3 billion to broadcast the content on television for the same five-year rights.
Read More: Walt Disney and Reliance Industries Sign a Non-Binding Agreement
Perfetti Van Melle Appoints Nikhil Sharma as MD for India Business
Perfetti Van Melle, a famous Italian confectionery firm, has named Nikhil Sharma as its new managing director for the Indian business. Sharma currently serves as Perfetti Van Melle Vietnam’s managing director.
Perfetti Van Melle appoints Sharma as MD for India business
In 1999, Sharma began his career as a management trainee at Perfetti Van Melle. He held a range of sales and marketing positions before leading the marketing unit in 2012. He made the move to general management in 2015 and started taking on overseas responsibilities, serving as the managing director of Perfetti Van Melle Vietnam and the head of Perfetti Van Melle Philippines initially.
Campaigns Nikhil Sharma oversaw
In February 2024, he will assume the role of Managing Director for Perfetti’s India office, using his vast global experience to support the business’s operations. During his previous time in India, PVM launched several successful ads, such as Lollipops – Lagey Raho, Chlormint Salman Khan’s Dobara Mat Poochna campaign, Big Babol advertisements, and Alpenliebe Kajol and the Crocodile.
Following the departure of outgoing MG Rajesh Ramakrishnan, who left the company after six years, Sharma is returning to India. Ramakrishnan held the positions of chief of marketing at Hindustan Times and head of global marketing at Apollo Tyres before joining PVM.
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The Ad-Tech Transition: A Comprehensive Comparison and Emerging Players Post-Sizmek
Introduction:
As the ad technology landscape continues to change dramatically, especially with the impending shutdown of Sizmek ad servers in Q4 2024, advertisers are actively looking for robust alternative ways to ensure that their ad campaigns will be served well and get reports for every touchpoint. Although Amazon has officially named integrated partners to facilitate the transition via Smartly and Flashtalking, there is another notable contender that emerged from the crowd: Pro.V9 Ad Studio by Animmoov Media.
The Amazon-Sizmek Exchange:
Amazon acquired Sizmek in 2019 for more than $30 million, but the challenges that were posed by Yacor and the subsequent decision to shut down Sizmek’s ad servers left advertisers looking for new ad options, according to the report presented. The other two platforms that Amazon is pushing are Flashtalking and Smartly. These platforms acknowledge that they have a very flexible integration process, and Amazon has stood by their commitment to simplify the transition for brands.
Flashtalking and Smartly: “Alternatives in Advance of the Shutdown of Sizmek by Amazon”
Flashtalking and Smartly position themselves as traditional ad servers, providing automated features for creative versioning and distribution. Recognized as Amazon’s alternative post-Sizmek, Flashtalking’s familiarity and functional similarities to Sizmek make it a compelling choice for advertisers.
There are many advertisers who would like the option of Flashtalking, which saves them huge ad serving and setup costs, especially mid-tier and small/independent advertisers who do not need the advanced-level functionality of DCO.
Smartly, however, is an unconventional partner. It’s not really an ad server; rather, it’s a dynamic creative shop designed specifically for Google and social media and built on the Google ad platform.
There are a few growing industry firms covering the advertiser demand gap in quick creative automation and Ad serving.
Introducing Pro.V9 Ad Platform by Animmoov Media: A Closer Look at the Revolutionary Solution in the Ever-Evolving Ad-Tech Landscape
Amidst the considerations, the Pro.V9 Ad Platform has gained attention as a robust alternative. Pro.V9 Platform boasts a top-tier server and serves as a state-of-the-art ad production studio. Its flexibility across platforms, rapid turnaround time, and cost-effectiveness make it an appealing choice for businesses.
With a strong emphasis on quality and efficiency, Animmoov’s Pro.V9 platform has positioned itself as a leading provider in the ever-evolving digital landscape. By expanding your advertising tool kit with the Pro.V9 platform, you gain a robust set of features and capabilities from interactive videos to immersive experiences.
Exploring the Distinctions in Ad-Tech Solutions
1. Advertising Studio:
Animmoov’s Pro.V9 offers a powerful hybrid ad-design studio that allows you to show your creative capabilities using unlimited interactive rich media formats from scratch or pre-defined templates.
Pro.V9 excels in communication, interactivity, and responsiveness, distinguishing itself from other platforms more focused on DCO, social media, and Google creatives.
2. White-labelled self-serve and managed service:
Pro.V9 provides a comprehensive range of options to empower you as the owner of the creative process. From creating captivating advertisements to effortlessly serving and exporting them, this platform offers a self-serve facility that puts you in full control.
Consider tapping into Animmoov’s dedicated team for a smooth extension of your own, or opt for customization using their white-label solution to finely tune your advertising strategy effortlessly.
3. Support, turnaround time, and cost:
Pro.V9 excels in providing the fastest turnaround times and cost-effective solutions, making them stand out in the industry. Their ability to deliver high-quality campaigns promptly sets them apart from other players. In addition, Animmoov offers exceptional support and assistance for both self-serve and managed services.
4. Flexibility and Creativity:
Pro.V9 Platform’s notable distinction lies in its flexibility compared to industry counterparts offering advertisers to choose interfaces and ad formats that are specifically tailored to different platforms, which ultimately enhances the accuracy and creativity of their campaigns.
5. Comprehensive Solution:
Pro.V9’s entire approach extends beyond simply displaying advertising and provides a wide range of creative solutions tailored to all platforms. Furthermore, it offers powerful data analytics, planning tools, and a large ad network, collaborating with various large agencies, companies, and networks on a global basis.
As advertisers find themselves navigating the closure of Sizmek, they are presented with the opportunity to explore alternative platforms. Animmoov’s Pro.V9 is one such solution that offers advertisers a compelling alternative to Sizmek with a robust ad studio and serving platform. Its ability to deliver quick turnaround times and provide cost-effective solutions further solidifies its position in the market. In weighing the decision to switch from Sizmek to another platform, advertisers can make an informed decision by evaluating all the provided information that aligns with their specific needs and goals.
Read More: AdTechStats 2023 By ADScholars: Understanding the Ad Trends To Strategize Advertising in 2024.
Simpli.fi Partners With Intent IQ for New Audience Extension Solutions
Simpli.fi, an advertising success platform that provides programmatic advertising and workflow software to agencies, brands, and media companies, has announced a collaboration with Intent IQ, a leader in identity resolution, to offer clients a new Cookie-less Audience Extension solution. The new offering integrates Intent IQ’s cookie-less universal ID (IIQ ID) directly into Simpli.fi’s DSP. It was first announced at the IAB Annual Leadership Meeting. With the accelerated deprecation of cookies, advertisers can now target audiences more effectively and reach a wider audience. This new integration complements Simpli.fi’s current suite of cookieless solutions.
The New Audience Extension Solution
With the help of cookieless solutions powered by Intent IQ, advertisers can extend their targeting capabilities and quickly scale their addressable, contextual, and third-party audiences with Simpli.fi’s latest offering. With Google deprecating the cookie for Chrome users, audience-based targeting is about to undergo a seismic shift that advertisers need to get ready for. Simpli.fi’s new tool will help brands, media companies, and agencies target audiences in a way that prioritizes privacy. Simpli.fi customers can reach relevant audiences across CTV, display, native, and other media formats on Google, Apple, and other cookieless devices and browsers with lower data and media costs by utilizing the Intent IQ-powered Cookieless Audience Extension.
IIQ ID for cookie-less audience
Cookies-less users become addressable with IIQ ID. Its distinctive and patented Distributed Identity Technology, which combines deterministic accuracy and unprecedented scale, is what powers it and gives ad sellers and buyers unmatched value. Simpli.fi’s Cookieless Audience Extension solution will gain immediate traction because publishers adopt the ID widely. With greater ease and compliance with industry standards, advertisers can now reach and retarget audiences in a more privacy-focused manner thanks to the Cookieless Audience Extension. The product improvement expands on the tech stack that Simpli.fi already has and continues the company’s tradition of creating best-in-class products that are dependent on superior unstructured online, offline, and first-party data.
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Further advancements
With the help of numerous identifiers from an increasing number of significant collaborations and integrations, Simpli.fi can further enhance its user-matching capabilities. Simpli.fi will keep introducing and delivering new products, tools, and features that support advertisers looking to reach their target audiences as the industry changes and adjusts to a post-cookie environment.
Here’s what they said
Paul Harrison, Simpli.fi CTO and co-founder said,
With third-party cookies disappearing by the end of the year, advertisers are seeking alternative solutions that adhere to users’ privacy preferences while still reaching the right audiences, at the right time, and delivering on ROI. As the first demand-side platform to bring the Intent IQ-powered Cookieless Audience Extension to market, I look forward to supporting our clients as they adapt to this evolving industry landscape and utilize new and better tools to maximize reach and improve scale without the use of cookies.
Roy Shkedi, chairman of Intent IQ added,
We’re excited to partner with Simpli.fi to offer this new product enhancement to help agencies, brands, and media companies continue to advance their cookieless targeting capabilities and improve their marketing strategies in a quickly changing industry. Cookieless advertising is the future and by effectively combining our publisher-powered identity technology, data-driven activation tools and Simpli.fi’s cookieless-by-design architecture, brands can target and retarget cookieless audiences using their 1st-party, 3rd-party, and onboarded data, getting better ROI on their existing campaign than ever before while still adhering to new industry standards.
About Simpli.fi
Simpli.fi is the leading Advertising Success Platform, offering programmatic advertising solutions and workflow software to more than 2,000 media teams, agencies, and brands. With the help of Simpli.fi, advertisers can optimize their content, interactions, and outcomes for CTV, mobile, display, and other media platforms. Our platform executes over 140,000 campaigns for 30,000 advertisers in a typical month, delivering performance on budgets of all sizes. prestigious private equity firms Blackstone and GTCR are among Simpli.fi’s investors.
About Intent IQ
Intent IQ is a privacy-focused leader in next-generation identity resolution, with the technology powering many of the industry’s leading platforms. It is supported by the IP portfolio of AlmondNet Group, which presently consists of more than 150 granted patents. The solutions offered by Intent IQ are powered by a potent identity device graph that links all screens and devices in real time across a variety of environments, including cookieless, MAID-less, and CTV. This graph has unmatched accuracy and scale. The solutions offered by the company include bid enhancement, attribution, cookieless audience activation, first-party ID clustering technology, and privacy-friendly identity resolution. With its main office located in New York City, Intent IQ also maintains a research and development facility in Herzliya, Israel.
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Aunindo Sen Joins As Executive Creative Director At Publicis Groupe ME
Aunindo (Auni) Sen has taken on the role of Executive Creative Director at Publicis Middle East, a division of Publicis Groupe. Alongside Executive Creative Director Tuki Ghiassi, he will share co-leadership of the creative department.
Aunindo Sen appointed as Executive Creative Director, Publicis ME
Sen, a 16-year industry veteran, is returning to Publicis Groupe ME after two years, having served as Senior Creative Director at Leo Burnett ME. He is familiar with Groupe’s emphasis on excellence, and in his new position, he will support the expansion of the agency’s portfolio across verticals and help drive best-in-class work for the agency’s impressive roster of brands.
Aunindo Sen’s accomplishments
He will also contribute to the agency’s goal of transforming talent offerings in the area as part of this. Sen has previously led award-winning regional and global campaigns for multinational brands like Ferrero, Coca-Cola, Mars, Nestle, CPW, Unilever, Dettol, United Nations, and more while working with firms like BBDO, FP7McCann, and JWT throughout the GCC and Asia.
He has won more than 150 regional and international awards. It includes the first Glass Lion for the Middle East and North Africa region at Cannes. It also consists of the Dubai Lynx, MENA Effies, D&AD, and Adfest. Additionally, he recently served on the jury for the Cannes Lions. Furthermore, he was named one of the world’s top copywriters by The Big Won.
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Here’s what they said
Commenting on his appointment, Auni said,
Publicis Middle East is not just an Agency. It’s the name that represents an entire Groupe that has transformed communications globally. As the namesake Agency of the Groupe, we have our work cut out for us. But this is something I can safely say, is the part of the job that I relish the most. With the talent-first focus of Publicis Groupe ME and its Leadership, we are absolutely primed to not only mirror its reputation but to take it to a new level.
Nathalie Gevresse, CEO of Publicis Communications UAE added,
We’re thrilled to welcome Auni back to the Groupe. His return underscores our commitment to attracting and nurturing top talent, setting the stage for an exciting new chapter of growth, creative excellence, and innovation for Publicis Middle East.
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HP’s Global Media Account Retained By PHD
PHD has retained HP’s global media account following a competitive review. The firm will still be in charge of global traditional media planning, buying, and strategy. HP will handle its own digital media buying and has a sizable in-house media team. In 2023, HP invested $194 million in media globally, with digital channels accounting for 69% of the expenditure. Following a three-month evaluation, PHD, an affiliate of Omnicom Media Group, was able to keep the contract. Participating media agencies and specialty stores were split between the holding companies.
PHD’s media responsibilities
It was awarded the entire global HP business in 2017 after the technology company transferred its digital media buying account from Essence. Since 2009, PHD has been in charge of HP’s traditional media buying. HP selected PHD because of its global reach, its capacity for strategy and planning, its emphasis on accountability and transparency, and its adaptable model and competence in collaborating with internal teams. HP has operations in over 170 nations. Antonio Lucio returned to HP in November as chief marketing officer, and he took on this role soon after.
PHD’s most recent victory with HP
After acquiring Grupo Bimbo, Uber, and McCain Foods in the previous year, PHD now has HP as its most recent victory. This puts it at the top of the Campaign’s most recent US Agency Rankings table. In September, Marks took over as CEO of PHD Worldwide, succeeding longstanding CEO Philippa Brown, moving up from the same position in EMEA.
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Here’s what they said
As reported by Campaign US,
PHD’s Agency as a Platform model “delivers the talent, tools, and technology that will drive better outcomes for HP, while also enabling the flexibility to wrap around and support our in-house team,” according to Freddie Liversidge, global head of media at HP, in a statement shared with Campaign US.
He continued,
This partnership combines the best aspects of the agency world with the closeness and transparency of an in-house team to advance the business goals of both the brand and the wider business.
Guy Marks, CEO, of PHD Worldwide, said in a statement provided to Campaign US,
Over the course of a relationship that began in 2009, HP and PHD have been partners in navigating disruption. Having concluded an extensive competitive review with the decision to continue that partnership, HP has given us the best possible vote of confidence as the preferred agency for their ongoing transformation. Our collaboration will continue to evolve, as we bring the connected intelligence of the global PHD network, supported by the scale and infrastructure of Omnicom Media Group, to augment HP’s in-house team, delivering future-ready marketing strategies that translate marketplace challenges into business growth.
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Savvytree Wins Digital Marketing Mandate for Kisaan Se Kitchen Tak
Savvytree has taken over Kisaan Se Kitchen Tak‘s digital presence. Delhi-based Savvytree, a digital marketing agency, has revealed that it has acquired full digital marketing responsibility for Kisaan Se Kitchen Tak (KSKT Agromart). KSKT is a business that promotes fresh, pure, and naturally grown agricultural products.
Savvytree takes over KSKT’s digital marketing mandate
Savvytree will oversee KSKT Agromart’s digital marketing initiatives as part of the partnership, which will include social media management, content creation, and performance marketing. Through this strategic alliance, KSKT Agromart hopes to reach a wider audience and increase awareness of the value of utilizing natural and pure farming methods.
What does Kisaan Se Kitchen Tak do?
Kisaan Se Kitchen Tak sets itself apart by supporting farmers’ causes, empowering them in agriculture, and encouraging healthy living through their produce. The group actively promotes income growth for farmers while opposing the use of hazardous chemicals in farming. In addition to guaranteeing the best produce for customers, KSKT Agromart promotes environmental health. It uses organic and sustainable farming methods.
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The organization acknowledges the important role that women play in agriculture. Furthermore, it gives them the resources and information they require to become independent members of the farming community. This benefits the economic standing of women and enhances the agricultural environment.
KSKT’s business strategy
Apart from spearheading Kisaan Se Kitchen Tak’s digital marketing initiatives, the company’s business strategy encompasses the establishment, procurement, or leasing of various business divisions. These are tailored to particular products, customer segments, sales channels, and geographical regions. Together with shared functional teams like marketing, finance, and IT, these discrete business units are connected by a single backend supply chain.
Commitment to agriculture
KSKT Agromart is committed to transforming the agricultural landscape. It looks to implement contemporary business practices that align with its core values of empowerment, sustainability, and purity. This is demonstrated by its collaborative and integrated approach.
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