Vevo Collaborates with PubMatic for Programmatic Growth in CTV Advertising
PubMatic, an independent technology company that delivers the future supply chain for digital advertising, has announced a collaboration with Vevo, the world’s leading music video network. Through the partnership, Vevo will be able to accelerate the growth of its...
Programmatic or Problematic? The Battle Against Made-for-Advertising Websites
The persistent issue of Made-for-Advertising (MFA) websites continues to cast a shadow over the digital advertising industry. These platforms, primarily designed to absorb advertising dollars, have prompted substantial concern and...
JCDecaux Announces the Launch of Global Airport Programmatic DOOH
JCDecaux, the world’s leading outdoor advertising company, has announced the launch of the first global airport programmatic DOOH offer. With the help of the VIOOH SSP (Supply Side Platform) and more than 30 DSPs (Demand Side Platform), including Displayce where it is...
Insights Extraordinaire: PHD MENA’s Pedro Navigates the Programmatic Landscape
Pedro Gonçalves, Head of Digital at PHD MENA, is a seasoned Digital Marketing leader with over 16 years of global experience. Renowned for conquering challenges in Media, Technology, and Business, he boasts a successful track record in constructing multimillion-dollar...
Magnite Bags Tennis Australia for Programmatic Advertising
Magnite, the world’s largest independent sell-side advertising company, revealed that it bagged Tennis Australia for programmatic advertising. Tennis Australia has chosen Magnite’s Demand Manager as their Prebid header bidding wrapper solution. For the first...
Google Plans to Introduce Programmatic Support for Limited Ads
In Q1 2024, Google plans to introduce programmatic support for Limited Ads. The purpose of this new feature is to minimize the use of personal data for ad personalization by giving publishers the ability to serve ads to consumers in a restricted manner. Limited ads prevent...
Equativ and Greenbids Partner to Power Sustainable Programmatic Operations
Equativ, the world’s top independent ad network, has announced a ground-breaking new partnership with Greenbids, an advanced optimization engine that uses artificial intelligence (AI) to power sustainable ad operations.
Partnership for sustainable programmatic...
Sky Media Unveils Innovative Programmatic Audience Match Tool
The sales division of Sky, Sky Media, has announced the introduction of a new programmatic Creative Optimization feature targeted at performance and response focused TV advertisers. Together with Adalyser, this tool leverages Sky’s ability to correlate online activity...
Paramount Launches Conduit that Directly Integrates Major Programmatic Platforms
Paramount developed an additional layer to its connected TV ad tech to control where advertisements appear for its streaming apps across various distribution channels. Conduit is a new product from Paramount Advertising that seamlessly integrates with CTV programmatic...
Disney+ Introduces First-Party Audience Targeting, Programmatic Buying Via PMP
Disney+ has intensified its efforts to provide advertisers with more comprehensive and adaptable ways to reach audiences at scale, as the ad-supported tier nears its one-year anniversary. With its first-party audience graph and programmatic buying via private marketplace...
