Success Story Of First Programmatic Campaign In Gulf!
One of its kind and the most awaited event in the history of advertising took place in Sheikh Zayed Road. Sheikh Zayed Road is the most iconic and busiest road in Dubai. The event was an Out Of Home campaign by The Trade Desk and L’Oreal recorded by BackLite Media.
James...
Loreal And Trade Desk Launch First Programmatic Campaign In Gulf!
The Trade Desk, a global advertising technology firm, has announced the success of a programmatic DOOH campaign with L’Oréal in the Middle East – a first for both brands in the area.
The campaign, which intended to raise awareness of L’Oréal’s new Yves...
Direct-Sold Ad Revenue Declines With The Rise Of Programmatic
According to research conducted by marketing platform LiveIntent, direct-sold ad income has declined for publishers over the last year in favor of programmatic.
In the automobile industry, programmatic revenue augmented by more than 105 per cent as demand for private cars was...
5 Programmatic Advertising Case Studies That Yielded Exponential Results
Advertising has come a long way from the early ’70s and with technological shifts, there are incredible options to reach the target customers effectively. We have witnessed the rise of programmatic advertising with the advancement in the digital world.
For the uninitiated,...
Prebid Server Aims To Ease Header Bidding For Programmatic Advertisers
Prebid Server is an open-source server-to-server header bidding solution. The prebid server gives publishers access to the largest header bidding marketplace. It’s free to use, transparent, and integrated with more than 150- demand partners and many managed solution partners....
DSPs Fobid Bid Duplication: New Fairplay In Programmatic Advertising.
Publishers use the exchange to bid on their behalf for ad impressions. Exchanges try playing smart by trafficking multiple bids for the same ad impression, to increase the probability of getting the bid. Their smartness failed them in this economic downfall and...
Advertisers Look For Greater Transparency In Programmatic Ad Buying
Time and again, “Transparency’ has been a cause of concern for advertisers in the programmatic ad buying. This has been a long time pending issue which still remains unresolved as advertisers try to uncover what happens to money spent on programmatic ads.
Ad spend is falling...
Google Withhold Programmatic Data, Advertisers Pulls Back Ad Spend
Advertisers around the world are looking for more transparency and data into their programmatic buys from their ad tech vendors. However, one hold out is Google in the negotiation, a dominant player in the ad tech world.
Recently, a US-based retailer decided to not buy ads...
Programmatic Advertising Platforms in 2020: A Complete Guide
Adtech space is complex and many marketers are still unsure about programmatic advertising and its ecosystem. However, it is essential to understand, even in brief, basics of programmatic advertising and how it works. Eventually, it is the future of advertising.
As reported...
In Conversation with EssenceMediacom’s Soumak Banik: Media Insights Unveiled
Embark on an insightful voyage through the media landscape guided by Soumak Banik, the accomplished Managing Director at EssenceMediacom Indonesia. EssenceMediacom is GroupM’s newest and largest agency that is committed to delivering marketing breakthroughs for brands in the...
