Walmart Connect: Walmart’s Ambitious Advertising Plans For Its Programmatic Platform
Retail giant Walmart plans to build out its Walmart Connect advertising platform this year and is creating multiple new channels for advertisers to engage directly with its customers.
Walmart has improved its internal advertising prowess over the past several years, with...
GroupM Launches Programmatic Marketplace, Result of Licensing Deals with Magnite and PubMatic
The media investment division of WPP, GroupM, has launched a programmatic marketplace covering everything from Connected TV and online video and display ads. This is a result of GroupM’s licensing deals with SSP platforms Magnite and Pubmatic.
GroupM believes that the...
Ogury and The Trade Desk Partner To Offer Programmatic Mobile Advertising
Ogury and has announced a direct integration with The Trade Desk, both being leaders in advertising globally. Through this integration, media buyers can now have access to Ogury’s high-performance, privacy-protected mobile advertising capabilities.
This direct collaboration...
Quick Guide: Top Programmatic Trends To Keep An Eye On In 2021
Digitalization has advanced rapidly due to COVID19 and 2021 has seen a major increase. This has helped Programmatic trends gain popularity due to their efficiencies and capabilities. But keeping up with the pace of change isn’t always easy.
Last week, I was talking to...
AMC Networks Offers Programmatic Addressable Advertising On Linear TV
An industry first, AMC Networks makes addressable programmatic television advertising a reality. It announced a partnership with two of the biggest names of adtech – Trade Desk and Magnite.
The First Of Its Kind
The cable programmer worked on several campaigns with...
Pikasso And Broadsign Launch Maiden Programmatic DOOH Campaign In Ivory Coast!
Broadsign, and Pikasso, a programmatic Out-of-Home firm based in the Levant, North Africa, and West Africa, have launched a programmatic DOOH campaign in Ivory Coast; making them pioneers of the same. This maiden campaign was displayed by a French DSP, the Displayce....
Qatar-Based Elan Media Launches Programmatic Buying For DOOH Assets
Elan Media, a Qatar-based out-of-home advertising firm, has implemented programmatic buying for all of its digital out-of-home (DOOH) assets in Qatar and Oman. This move makes Elan Media a pioneer in Qatar to enable its clientele DOOH advertising is an agile and economical...
Trade Desk Partners With Choueiri Group For Better Programmatic Access In MENA
The Trade Desk, a global advertising technology leader, enters into a partnership with the Choueiri Group. The latter is a leading media representation group in the Middle East that shares close ties with the region’s largest broadcasters and publishers.
Why this...
Trade Desk Partners With Samsung Ads For Programmatic CTV
The Trade Desk announced a collaboration with Samsung Ads, a platform for advanced TV advertising solutions that can aid Indian marketers to reach millions of engaged viewers all over the open internet. The Trade Desk platform will provide marketers access to Connected TV...
Revolutionizing Advertising: Australia Invests In Programmatic DOOH
The entire world is undergoing complete digitalization and advertising companies in Australia are no far behind. In Australia, advertising agencies are progressively resorting to programmatic DOOH, with over a quarter of agencies trading DOOH inventory programmatically for...
