Results for: programmatic

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B&t, b&t logo, audience targeting, programmatic advertising, b&t magazine, b&t awards, advertising, programmatic dooh advertising, digital out of home, DOOH, out of home, OOH, outdoor advertising, digital, marketing, DOOH targeting, digital marketing, marketing data, programmatic technology, media spend, audience segmentation, billboards, Vistar DSP, demand side platform, Vistar Media, outdoor digital inventory, Eyeota, omnichannel digital marketing, actionable targeting, interest-based segments, demographics, audience targeting, personalization,
Media
February 20, 2024by NetraMedia

Eyeota and Vistar Media Partner to Enhance DOOH Targeting

Eyeota, a Dun & Bradstreet company and global source of digital marketing data, has formed a partnership with Vistar Media. Vistar Media is a global supplier of digital out-of-home (DOOH) programmatic technology. Through the partnership, buyers utilizing the Vistar DSP...
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Ooh media, Hypermedia, Nakheel, advertising, outdoor advertising, campaign, dubai, partnership, media, media partnership, UAE, digital ooh, DOOH, hypermedia announce, abed bibi, habib wehbi, out of home, media coverage, technology, hoardings, digital hoardings, cutting edge technology, residential, business, tourism, digital innovation, public transportation, Palm Jumeirah, DOOH landscape, media experience, digital unipoles, large digital panels, digital signage, frond entrance, ROI, return on investment, media assets, data measurement tools, OOH advertising,
Media
February 20, 2024by NetraMedia

Nakheel Grants 10-Year DOOH Media Rights to Hypermedia

Nakheel, the top master developer in the world, and Hypermedia have partnered in a ground-breaking digital OOH media deal. Hypermedia is a well-known regional leader in Out-of-Home (OOH) media experience and technology. A subsidiary of W Group Holding, Hypermedia has been...
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AI, artificial intelligence, advertising, global advertising, MGID Ads, campaign setup, AI-powered features, dashboard, informative tooltips, data analytics, CPC calculation, ad placement, tracking setup, campaign metrics, campaign creation, campaign optimization, content personalization, customer engagement,
Technology
February 16, 2024by NetraTechnology

MGID Introduces New AI-Powered Dashboard for Campaign Setup

MGID, the global advertising platform, has introduced a new dashboard for MGID Ads, its self-service campaign planning and execution suite. The new platform doubles the speed of campaign setup by showcasing a plethora of AI-powered features through an intuitive interface that...
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DoubleVerify, Made for advertising, MFA, advertising, measurement, brand suitability, ad tech, digital media, data analytics, tiered brand suitability, protection, MFA inventory, ad fraud, advertising objectives, brand values, proprietary analysis, AI-based auditing, artificial intelligence, AI, ad traffic, ad monetization, DV brand, MFA High, ad density, webpage content, non-MFA, subdomain, programmatic, media authentication,
Media
February 15, 2024by NetraMedia

DoubleVerify Release Tiered Brand Suitability Addressing “Made For Advertising” (MFA) Measurement

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, has announced the release of new tiered brand suitability, which addresses “Made for Advertising” (MFA) measurement and protection in a more nuanced and brand-specific...
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Intent IQ is a privacy-focused leader in next-generation identity resolution, with technology powering many of the industry's leading platforms. It is supported by the IP portfolio of AlmondNet Group, which presently consists of more than 150 granted patents. The solutions offered by Intent IQ are powered by a potent identity device graph that links all screens and devices in real-time across a variety of environments, including cookieless, MAID-less, and CTV. This graph has unmatched accuracy and scale. The solutions offered by the company include bid enhancement, attribution, cookieless audience activation, first party ID clustering technology, and privacy-friendly identity resolution. With its main office located in New York City, Intent IQ also maintains a research and development facility in Herzliya, Israel.
Media
February 1, 2024by NetraMedia

Simpli.fi Partners With Intent IQ for New Audience Extension Solutions

Simpli.fi, an advertising success platform that provides programmatic advertising and workflow software to agencies, brands, and media companies, has announced a collaboration with Intent IQ, a leader in identity resolution, to offer clients a new Cookie-less Audience...
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Technology, marketing campaigns, liveramp holdings, cloud collaboration, startup habu, marketing startup, startup studio, data collaboration, citybiz, $200 m, $200 million, software, acquisition, data clean room, walled garden, stock and cash deal, cloud, Amazon Web Services, Google Cloud, Snowflake, Azure, Databricks, Amazon, Google, Facebook, cross-cloud, interoperability, decentralized data, marketing, targeted marketing, first-party consumer, AI, artificial intelligence, single-view measurement, enterprise identity, data silos, privacy, LiveRamp, Habu
Marketing
January 19, 2024by NetraMarketing

LiveRamp Reveals Habu Acquisition for 200 Million Cash and Stock Transaction

googletag.cmd.push(function() { googletag.display('div-gpt-ad-1703681080718-0'); }); The industry-leading data collaboration platform, LiveRamp, announced that it has finalized plans to acquire data clean room software provider Habu. The acquisition is set...
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Lee Puri, MiQ, Wassim Mneimneh, MENAT, Managing Director, programmatic, media, DoubleVerify, Connect Ads, Nielsen, digital media, MCN, media planning, measurement providers, agencies, brands, market presence, strategic partnerships,
Media
January 17, 2024by NetraMedia

MiQ names Wassim Mneimneh as the Managing Director for MENAT

Wassim Mneimneh has been named the new Managing Director for the MENAT region by MiQ, an eminent figure in programmatic media. With over 17 years of experience in the digital media space, Mneimneh has gained invaluable knowledge from his work with renowned companies like...
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Amazon publishers services, imad sarrouf, thepubverse, APS, Amazon DSP, demand side platform, integration, publishers, brand safety, transparency, revenue potential, low-latency, supply path optimization, SPO, floor price optimization, FPO, advertisers, advertising
Media
January 16, 2024by NetraMedia

ThePubverse Announces Integration with Amazon Publisher Services

ThePubverse has announced its integration with Amazon Publisher Services. Thousands of publishers who make money with ThePubverse will be able to directly access high-quality demand from Amazon DSP and outside programmatic buyers thanks to this collaboration. APS cloud...
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Omnicom media group, OMG MENA, middle east, The Neuron, OOH, out of home advertising, digital out of home advertising, DOOH, pDOOH, programmatic DOOH, digital screens, programmatic, digital innovation, audience engagement, outdoor advertising, digital sites, DSP, demand side platform, return on investment, ROI, retail stores, entertainment, health and beauty, healthcare, ad market, data measurement,
Media
January 10, 2024by NetraMedia

OMG MENA and The Neuron Partner to Transform pDOOH Advertising

Omnicom Media Group MENA (OMG MENA) has partnered with The Neuron to enhance its programmatic digital out-of-home (pDOOH) offerings in the Middle East, marking a significant shift in the out-of-home (OOH) advertising landscape. Incorporating digital screens initially, and now...
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NBCU Streamlines Cross-Platform Advertising with One Platform Total Audience
Marketing
January 9, 2024by NetraMarketing

NBCU Streamlines Cross-Platform Advertising with One Platform Total Audience

Advertisers are looking for solutions that are both clever and effective in the age of cookie deprecation, fragmented media viewing, and an increase in ad-supported streaming options. With the full-scale launch of One Platform Total Audience, NBCUniversal revealed how it is...
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