Vistar Media and Broadsign Partners To Optimize Programmatic DOOH Transactions
Vistar Media and Broadsign, two prominent out-of-home (OOH) advertising technology developers, have collaborated to integrate their respective mediation layers. This integration creates an open and fair play auction, irrespective of the mediation layer used, resulting in...
Lemma and Phi Advertising Collaborate to Bring Programmatic Advertising to UAE Market
Lemma, an independent Supply Side (SSP) Platform for DOOH & Phi advertising has partnered to make Phi’s digital billboards available for programmatic purchase on Lemma’s SSP platform. The new partnership will allow global advertisers to use Phi’s premium...
‘Dentsu Curate’, Programmatic Supply Solution Launches In India
Dentsu Programmatic has launched its strategic programmatic supply solution ‘Dentsu Curate’ in India. Dentsu Curate offers advertisers the first-of-its-kind opportunity to target quality, fraud-free, brand-safe, and viewable inventory, It allows them to improve...
Fox Partners With Magnite To Boost Programmatic Campaigns
Fox teams up with leading supply-side platform (SSP) Magnite to boost programmatic for OneFox, a platform that allows advertisers to buy inventory across Fox’s various media assets.
Magnite is FOX’s exclusive launch partner (e.g. seller) for its OneFOX platform. The...
Bloomberg Will Soon Stop Using Programmatic Ads And Here’s Why!
Bloomberg Media is closing its Open-Market third-party programmatic display ads operations from January 1, 2023. Adweek reports that it will stop serving on its website and mobile app. Publishers plan to stop using content recommendation services such as Taboola. They...
GroupM’s outcome media specialist ‘Xaxis’ launched a new programmatic media commerce solution in India
GroupM’s outcome media specialist, Xaxis, has launched a new programmatic media commerce solution in India called Discovery Commerce. This helps brands and advertisers navigate the evolving programmatic media commerce ecosystem and drives stronger outcomes from their media...
Veridooh Launches Independent Verification Solution For Programmatic DOOH
Veridooh, a Sydney-based ad tech startup, has launched an independent verification solution for programmatic digital out-of-home advertising (DOOH).
Veridooh partners with Vistar Media
It has partnered with global DOOH software provider Vistar Media to roll out the offering....
Magnite Launches Programmatic Offering With Samsung Ads
Independent sell-side advertising platform Magnite today announced a collaboration with Samsung Ads in Australia. This will allow marketers to add Samsung CTV inventory to their programmatic media buy, which includes Samsung’s free ad-supported streaming service Samsung TV...
Omnicom Media Group Sets Up Industry’s First Programmatic Private Marketplace
The Omnicom Media Group has launched the first programmatic private marketplace for point-of-purchase screens in the US, covering approximately 80,000 screens nationwide. Those screens are located across multiple points along with the in-store and to-the-store journey,...
InMobi And Anzu Partners To Bring Programmatic In-Game Ads To APAC Region
InMobi, a leading provider of content, monetization, and marketing technologies that help businesses fuel growth has revealed a partnership with in-game advertising solution Anzu to provide its advertisers with direct access to Anzu’s global mobile programmatic...
