Amazon Announces Publisher Cloud to Plan Programmatic Deals in Amazon DSP
Amazon unveiled Amazon Publisher Cloud, a new collaboration tool that lets publishers organize programmatic deals and activate them in Amazon DSP. It is based on the capacity to examine both first-party signals and Amazon Ads insights. AWS Clean Rooms are the foundation of...
AMC Networks Pioneers Programmatic Ad Buying on Linear Networks
Following a successful trial in September, AMC Networks announced that it has authorized programmatic ad buying on three of its linear networks. It was a noteworthy and ground-breaking first for the business. This technology breakthrough is significant because it allowed live...
Jumia Advertising Unveils Programmatic Ads for African Operations
Jumia Advertising has announced the launch of its programmatic advertising service. Brands will have the chance to expand their operations in Africa with the help of this service. With the use of cutting-edge technology and data-driven tactics, it is intended to empower...
Czech Republic’s Media Club Launches Programmatic Video Ad Buying
The Media Club company in the Czech Republic has introduced new programmatic video ads buying for internet-connected TVs. With only one interface, it offers the potential for specialized programmatic advertising planning in the prima+ video collection, HbbTV, smart TV...
Equativ Partners with Utiq for Ethical Programmatic Marketing Practices
Equativ, the top independent ad platform in the world, revealed a partnership with Utiq. It is a European AdTech firm that offers an authentic consent service powered by telcos to support ethical digital marketing. The merger blends secure data management with programmatic...
Comscore’s Proximic Unveils New AI-Powered Contextual Solutions for Programmatic
Proximic by Comscore, the company’s dedicated programmatic business, announced the release of three new and enhanced contextual solutions. These technologies are made to offer ID-free audiences scalable access across platforms. Comscore is the leading supplier of...
Adverty Launches First Programmatic VAST Video in In-Play Ads
Adverty, a pioneering in-game advertising provider known for its programmatic In-Play ad format and multiple patents, is revolutionizing the in-game brand experience. They have introduced a groundbreaking industry first: Programmatic VAST Video for In-Play. Leveraging their...
BrandSpace Enhances Screen Network for Programmatic Brilliance
BrandSpace, Scentre Group’s internal media and advertising business has improved its unique screen network product suite to fulfill consumer demand. The improvement of its programmatic offering is the primary goal of this endeavor. The platform has further empowered 100...
Charting the Programmatic Frontier with Shashidhar Sharma, GroupM Nexus
In an exclusive interview, we delve into a conversation with Shashidhar Sharma, the Head of Programmatic Pratice-India at Group M Nexus. With a career spanning over a decade, he is a seasoned veteran in the realm of programmatic advertising. Known for his remarkable...
Advertisers Embrace Programmatic Advertising As Cookies Decline
The use of unreliable and mostly independent third-party cookies is coming to an end. What the industry does next is currently up for discussion. While some solutions will look at the context of a webpage, others will concentrate on interest, and some will try to develop a...
