Hivestack partners with Up Media to Expand Thai DOOH Market Share
The world’s top independent programmatic digital out-of-home (DOOH) ad tech business, Hivestack, has increased its market share in Thailand. In order to achieve this, Up Media, a renowned media owner who specializes in elevator screens, recently developed a DOOH relationship with the company. As a result of this partnership, 2,000 Up Media DOOH screens on elevators will connect to Hivestack’s Supply Side Platform (SSP). These displays can be found in upscale shopping centers, business buildings, hotels, and dwellings. Furthermore, buyers in Southeast Asia will have access to it immediately. Additionally, the Private Marketplace (PMP) and Open Exchange agreements will make it accessible to everyone worldwide.
Thailand Projected Ad Spend
The anticipated DOOH ad spend in Thailand alone is expected to reach USD 213.20M in 2023 with a 6.01% annual CAGR. Furthermore, the projected market is also expected to reach USD 269.30M by 2027.
Hivestack Expands DOOH Marketplace
The Hivestack platform had produced 14.4B monthly impressions over an amazing network of DOOH inventory in Thailand before the arrival of Up Media. They included billboards, metro systems, commercial centers, and train stations found in Phuket, Bangkok, Chiang Rai, and Chiang Mai. With the addition of Up Media’s most recent elevator screens, Hivestack is now able to offer DOOH purchasers in Thailand a degree of audience interaction that is unheard of. Additionally, it opens up a new source of income for Up Media from global outside-in purchases.
Read More: Vistar Media Enhances DOOH Advertising with Retail Inventory Package
Hivestack in Thailand
In March 2022, Hivestack began operations in Thailand. Since then, it has significantly expanded its market share by working with the main media owners in the nation. It has also worked to promote several brands through interesting programmatic DOOH campaigns. The top food and beverage company in the nation, Bar.B.Q. Plaza, turned to Hivestack in September 2022 to promote brand awareness, produce creative campaigns, and boost foot traffic to its outlets. The end product was a fascinating, interactive programmatic DOOH activity that reached over 4 million people at 16 BTS key train station sites.
Here’s what they said
Joey Zhou, Founder & CEO, of Up Media said,
We are excited to collaborate with Hivestack and we are going to scale up our inventory – aiming to triple it in the next 12 months. Exciting times ahead as we are offering advertisers impactful media for high end audiences in the best locations across Thailand.
Jan Harling, CEO, of Virtus Asia Consulting (local consultancy for Up Media) added,
I am confident that many marketers with a focus on premium audiences will view the availability of this inventory, now accessible programmatically, as a game-changer in Thailand. This opportunity aligns perfectly with Thailand’s recovery, marked by bustling shopping malls and offices returning to their full-capacity state. It promises a significant shift in the landscape of impactful media opportunities.
Matt Bushby, Managing Director ANZSEA, Hivestack commented,
It’s been an incredible journey for us in Thailand with the amount of growth we’ve achieved with our partners. We’re so proud to be building the largest DOOH inventory network and are proud of the large number of successful brand campaigns we have under our belt already in the region. Our partnership with Up Media comes at an exciting time for our business as we onboard more screens in different formats across Thailand, located in Bangkok, Chiang Mai, Chiang Rai, and Phuket.
Read More: Moving Walls Teams Up with Place Exchange for Global DOOH Inventory
Czech Republic’s Media Club Launches Programmatic Video Ad Buying
The Media Club company in the Czech Republic has introduced new programmatic video ads buying for internet-connected TVs. With only one interface, it offers the potential for specialized programmatic advertising planning in the prima+ video collection, HbbTV, smart TV programs, Samsung, LG, Android TV, and IPTV operators.
Programmatic video advertising
Through Adform’s private deals across TV platforms, Media Club is the only company on the market to give the option to purchase video ads programmatically. It is accessible through the Prima Group channels and the prima+ video archive. The Media Club’s video inventory, which receives over 25 million monthly video views from viewers of Prima Group channels, is now available to advertisers. Media Club guarantees clients 100% visibility of their ad because the TV screen is typically the largest display in the home.
Read More: Roku and Spotify Collaborate to Introduce Video Ads To Roku App
Advertising in Connected TV
A connected TV has an average audience size of 1.3 viewers, according to Nielsen Atmosphere’s statistics. Additionally, a high level of completion is ensured. Even in a video that lasts 20 to 30 seconds, unskippable advertising with a duration of 6 to 15 seconds ensures 100% completion. Similar technical requirements apply to marketers for in-stream video advertising.
Additionally, according to an ongoing study, 29% of homes with televisions access paid video libraries. Premium video libraries are used by 44% of families that claim that IPTV is their primary source of TV material. Through connected TV advertising, the contracting authority can reach viewers of paid video stories.
Here’s what they said
Michal Jun, deputy sales director of Media Club’s online division said,
Clients are already using video advertising in connected TV as part of direct sales. We have now also connected the technology through private deals with technology partner Adform. We see great potential in CTV and we will improve it in the future.
Read More: Adverty Launches First Programmatic VAST Video in In-Play Ads
Equativ Partners with Utiq for Ethical Programmatic Marketing Practices
Equativ, the top independent ad platform in the world, revealed a partnership with Utiq. It is a European AdTech firm that offers an authentic consent service powered by telcos to support ethical digital marketing. The merger blends secure data management with programmatic effectiveness. Furthermore, it enables insight-based media monetization and ad targeting, driven by a shared commitment to safeguarding user privacy. With its Authentic Consent Service, Utiq better supports free and ad-funded services by providing customers with a more relevant advertising environment. Through real-time, end-to-end encrypted signal matching, it links Utiq’s Telco partners, publishers, and marketers.
Equativ – Utiq partnership
The alliance responds to the ongoing need for a third-party cookie replacement that operates successfully outside of walled gardens and ensures responsible data use. In light of the fact that many media environments have already restricted the use of third-party cookies in advance of Google’s 2024 deprecation deadline, it is vital for companies that are having trouble getting direct access to verified first-party audience data to use tracker-free alternatives.
Utiq’s programmatic integration
Equativ’s data activation capabilities have been enhanced through integration with Utiq’s service, including features that enable publishers and advertisers to supplement first-party audience segments with owned information and design unique auction packages. With Utiq’s technology, you also have the choice of quickly converting information that has received clear authorization into data signals that can be transferred across the supply chain, facilitating efficient and secure programmatic trade on all sides.
Users choose their privacy preferences carefully and then obtain their consented data encrypted. Equativ’s supply-side platform then sends it to the demand-side platform of each publisher’s choice. Utilizing distinct telco signals in this way establishes a solid, durable connection that works on all browsers and devices, enabling increased scalability for publishers and advertisers.
Read More: Adverty Launches First Programmatic VAST Video in In-Play Ads
Benefits of Equativ and Utiq’s programmatic integration
With alternatives available through open programmatic auctions, direct deals, and private marketplaces, Equativ and Utiq will work to provide a cookie-less solution to continue generating crucial targeting, retargeting, and frequency capping activity.
Principal advantages of the alliance include:
- Addressability measurement: Advertisers can attain and evaluate broad cross-environment and device reach, including cookie-free browsers like Firefox and Safari.
- Privacy Inspection: Passes rooted in consent abide by all data privacy laws worldwide, protecting users and enhancing customization while also driving up inventory value.
- Valid information Utilizing data only when a legitimate contract with a telco partner is in place reduces the danger of fraud, while never combining audiences prevents contamination.
- Greater sustainability: Reducing the number of high-quality partners in the supply chain and enabling more stringent ad frequency limits reduce carbon emissions.
Here’s what they said
Commenting on the partnership, Benoit Hucafol, VP of Product Management at Equativ, stated
Upholding addressability is vital to secure the future of the wider and open web. At Equativ, we see improving the availability and diversity of cookie-free solutions as an essential part of that; equipping media owners, brands, agencies, and advertisers with tools they can use to continue serving relevant and responsible ads. By partnering with Utiq and supporting their alternative ID across our advertising chain, we aim to empower privacy-safe marketing and industry-wide change, while facilitating effective monetization and driving our advertisers ROIs through personalized targeting and frequency capping.
Will Harmer, Chief Product Officer at Utiq, said
Respecting user privacy has been a challenge for the marketing industry, but considerations around non-compliant consent must now be a priority for all concerned. Our mission is based on serving the long-term interests of the entire ecosystem, and integral to this is that people should have the ability to share their data in the way they choose, with full confidence it will be used fairly, whilst receiving free, high-quality content in return. We’re delighted to be working with an innovative partner like Equativ that shares this same goal.
About Equativ
Prominent independent ad tech platform Equativ was created to promote the objectives of both publishers and advertisers. Equativ combines client expertise and engineering excellence to serve the interests of the supply side and demand-side. It does so with equal professionalism and technical sophistication. Furthermore, it empowers its clients to achieve maximum impact while respecting consumers’ rights. It also offers brand- and privacy-safe solutions. Equativ, which has headquarters in Paris and New York, employs more than 550 people worldwide. To deliver on the promise of advertising technology, Equativ provides the market with its own independent ad server, SSP, buyer tools, and media services.
About Utiq
Utiq offers a Telco-powered Authentic Consent Service. It is a European AdTech startup that enables ethical digital marketing. It enables consumers to easily and simply govern their data. Utiq assists in the development of an ecosystem founded on transparency and trust. Through its private and encrypted consent hub and consent pass solutions, Utiq enables brands and publishers to offer pertinent ad-funded experiences to their consented audiences while adhering to the strictest privacy standards. Telecommunications companies Deutsche Telekom AG, Orange SA, Telefónica S.A., and Vodafone Group plc support Utiq, which was introduced in 2023.
Read More: Comscore’s Proximic Unveils New AI-Powered Contextual Solutions for Programmatic
PubMatic Launches ‘Activate’ in Asia-Pacific for Premium Inventory
PubMatic, a standalone technology business that provides the future supply chain for digital advertising, announced that its freshest product, Activate, is now accessible in the Asia-Pacific area. To acquire premium video and CTV inventory at scale, buyers can conduct non-bidded direct purchases on PubMatic’s programmatic platform using the company’s novel end-to-end supply path optimization (SPO) solution.
PubMatic’s programmatic platform across APAC
Since its May debut in the US and EMEA, Activate has grown in popularity in every region. It has a pipeline of more than 50 active marketers, agencies, and campaigns running across numerous international agency-holding firms. The solution is now being introduced throughout the Asia-Pacific area as a result of this success with partners such as Dentsu APAC, iQIYI, KINESSO India, Madison Digital, and Wishmedia.
Activate – A Novel Offering
Activate symbolizes a novel industrial paradigm. It developed a single technology layer that directly links buyers and suppliers of digital materials. Activate enables a seamless transition from traditional direct transactions to programmatic guaranteed (PG) or programmatic private marketplace (PMP) arrangements. The technology allows for transactions across PubMatic’s premium CTV and online video inventory inside a single platform, giving media buyers greater oversight across their omnichannel video investments.
Industry forecasts predict that by the end of 2023, non-programmatic insertion orders will make up roughly 60% of CTV and 18% of online video transactions. Activate increases PubMatic’s total addressable market to over $65 billion. To be completely integrated into PubMatic’s expanding software package, including the PubMatic Sell-Side Platform and Connect, Activate was built using the technology acquired when PubMatic acquired Martin in 2022.
Read More: Moving Walls Teams Up with Place Exchange for Global DOOH Inventory
Here’s what they said
Rajeev Goel, Co-Founder and CEO of PubMatic said,
PubMatic’s launch of Activate in the Asia-Pacific region marks a significant milestone in our efforts to revolutionize the industry’s programmatic marketplace. Activate is an extension of our successful SPO strategy that addresses advertiser demand for solutions that deliver a better return on video and CTV investments.
Sunil Naryani, Chief Product Officer of media at dentsu APAC, who supports the Carat, iProspect, and dentsu X agencies in the region added,
At dentsu, we prioritize ad tech maturity, focusing on transparency and control in the programmatic supply chain for efficient, high-quality media delivery. Our partnership with PubMatic plays a pivotal role in our supply curation and SPO practices. With PubMatic’s Activate, we anticipate delivering enhanced value to our clients by bridging the gap between buyers and sellers and further streamlining the supply chain, unlocking opportunities to maximize working media for their video and CTV investments.
Andy Sun, General Manager of Sales Operations, International Business Department at iQIYI commented,
iQIYI is a long-time partner of PubMatic. Together we are committed to delivering innovation in the CTV ecosystem. We’re excited to be a launch partner for PubMatic’s Activate solution and look forward to continuing to work closely together to drive effective programmatic CTV advertising.
Paras Mehta, Business Head at KINESSO India stated,
PubMatic is a key player in the programmatic ecosystem, and we’re excited to explore how Activate can benefit our CTV clients.
Suchi Jain, General Manager and Head of Programmatic at Madison Digital said,
PubMatic is a valuable partner across India, helping us deliver transparent and effective solutions for advertisers. We’re excited to see their continued innovation in streamlining video and CTV buying for our clients.
Meejoo Na, Chief Operating Officer at Wishmedia said,
Wishmedia is dedicated to providing advertisers in Korea with best-in-class digital advertising solutions. We’re thrilled to be a launch partner for PubMatic’s Activate and look forward to our clients benefiting from a more efficient digital supply chain, and greater ROI on their video and CTV spend.
About PubMatic:
PubMatic is an independent technology firm that offers the future supply chain for digital advertising to maximize consumer value. The sell-side platform from PubMatic enables advertisers to maximize return on investment and target addressable audiences across a variety of ad formats and devices, giving the top digital content producers in the world more control over who can access their inventory and boost monetization. Since 2006, our infrastructure-driven methodology has made it possible to handle and use data effectively in real-time. Our programmatic innovation is scalable and flexible, and it helps us produce better results for our clients while promoting a thriving and open digital advertising supply chain.
Read More: Basis Tech-FreeWheel Partner for Direct Access to Premium CTV Inventory
Comscore’s Proximic Unveils New AI-Powered Contextual Solutions for Programmatic
Proximic by Comscore, the company’s dedicated programmatic business, announced the release of three new and enhanced contextual solutions. These technologies are made to offer ID-free audiences scalable access across platforms. Comscore is the leading supplier of audience and content-targeting tools for programmatic activation. With more than 2,600 predictive ID-less audiences and content-level solutions available across CTV, linear, digital, DOOH, and audio, the division, which launched in March 2023, gives end users access. The additional capabilities allow targeting based on demographics or specific show viewings. Significant buy-side and sell-side platforms can also access it.
Trio of Novel Solutions
The Proximic Activation Platform, Show-Level Linear and Streaming Audiences, and ID-less Demographic Segments are three new and expanded solutions. They are run by double opt-in digital panels from Comscore. Additionally, they utilize Proximic, the top contextual AI engine from Comscore. Each solution is intended to push data to the edge of scalability, opening up new audiences and efficiency for more than 5,000 marketers globally. Clients of Proximic by Comscore are seeing considerable ROI gains.
Read More: Charting the Programmatic Frontier with Shashidhar Sharma, GroupM Nexus
Deep Dive into Proximic by Comscore’s new solutions for programmatic
ID-less Demographic Segments
With Proximic by Comscore’s privacy-focused, ID-free demographic segments, marketers can target content that has a high likelihood of being consumed by a certain demographic without using cookies. Additionally, they give publishers the opportunity to more effectively package their inventory for monetization in accordance with demographic criteria. This is specifically for those that have little authorized traffic for internal demographic data. These demographic categories offer an affordable approach to targeting important worldwide audiences for greater marketing performance without relying on user identifiers, thanks to Proximic’s contextual engine, which is supported by artificial intelligence.
Show-Level Linear and Streaming Audiences
Marketers can now access show-level audiences at scale and across all digital channels thanks to Proximix by Comscore’s predictive audience technology. Marketers may contact viewers of the most watched show today with more than 1700 segments available.
Proximic Activation Platform
Comscore Proximic’s Activation Platform will give media firms and advertisers unmatched control over the targeting of their advertising campaigns. Advertisers using Proximic’s Activation Platform can make use of Comscore’s unrivaled data assets thanks to the platform’s robust custom audience and content targeting capabilities. Among these is the recently introduced capability to target viewers of extremely particular product advertisements on TV. Marketers will now be able to mitigate signal loss across programmatic CTV, digital, and social campaigns with immediate effect thanks to the ability to provide unique segments in one day and reach all significant DSPs, SSPs, and social platforms.
Here’s what they said
Rachel Gantz, Managing Director of Proximic by Comscore said,
We didn’t wait for signal loss to reimagine how contextual targeting can help advertisers and publishers today. These innovative solutions were built with privacy at the core and are changing how thousands of advertisers globally reach their consumers every day with greater precision and scale.
Gina Perino, VP of Ad Operations & Strategy, Blavity, Inc added,
By using Proximic’s ID-free demographic and behavioral targeting solutions, we have strategically evolved our approach to inventory monetization to ensure optimal targeting accuracy and precision while reaching maximum audiences, regardless of the presence of IDs. This is especially crucial in the face of increasing signal loss and privacy constraints. This proactive approach helps us reduce dependence on third-party segments that may become obsolete when third-party cookies in Chrome are eliminated in 2024.
Kyle Vidasolo, President, Outcomes at OMG stated,
Contextual solutions from Proximic by Comscore offer the industry a path to drive outcomes that are scalable, precise, and privacy-centric. Solutions like this level up what is now possible with programmatic advertising, expand the options we can offer clients to drive guaranteed outcomes faster, and complement our existing data-driven targeting strategies.
About Proximic by Comscore
Comscore, Inc.’s Proximic by Comscore is a pioneer in programmatic targeting. With Proximic by Comscore, media buyers and sellers can enhance the scope and effectiveness of their campaigns. It is supported by the industry’s top contextual NLP engine and Comscore’s trusted datasets. Proximic by Comscore supports the expansion of the programmatic ecosystem with its cutting-edge suite of ID-based and ID-less audience and content targeting segments, empowering clients and partners to keep implementing effective advertising strategies.
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Basis Technologies Enables Real Time Snapchat Ad Evaluation Via DSP
Global programmatic advertising and media automation solutions provider, Basis Technologies, recently released a first-to-market integration. The solutions which utilize a demand side platform (DSP), will allow marketers to evaluate Snapchat ads. It is automation fueled, which enables smooth workflows and top performance. Basis media automation platform users can now obtain real-time performance information from Snapchat’s self-serve platform. With 750 million MAUs, Snapchat is a huge advertising platform. Basis is offering comprehensive campaign planning and analysis across programmatic, direct, search and social ad channels. With this, Basis is promoting interoperability in digital advertising.
Basis DSP for advertisers
Advertisers must collaborate with a wide range of platforms and providers as they attempt to reach consumers through digital devices. Each vendor has special features and user interfaces of their own. It’s essential to monitor ad performance across a variety of channels to assess the efficacy of campaigns and ad spending. Marketers can easily manage, measure, and analyze ad effectiveness with Basis’ comprehensive third-party platform connectors without having to switch between platforms. Campaigns are optimized using data for increasing the impact of marketing budgets.
Read More: iSpot acquires 605 To Boost TV Measurement, US Data Footprint
Basis Technologies and other integrations
Basis gets its ad delivery stats from major ad servers, social media platforms, search engines, and its built-in DSP. It already integrates delivery data from Google Search, Microsoft (Bing and LinkedIn), Meta (Facebook, Instagram) and TikTok among third-party ad providers. It makes cross-channel campaign planning, performance monitoring and pacing easier for media specialists. They substantially reduce the time needed to alter, prepare, and consolidate reports as well as check the status of campaigns that are currently running.
Benefits of data feed from Snapchat and other ad platforms integrated into Basis
Revenue
The everyday burden of finding errors to guarantee that every dollar intended across vendors is delivered is made easier by revenue. Additionally, it guarantees that financial reconciliation proceeds accurately and quickly.
Speed
In order to evaluate the pace of specific campaigns, media professionals must enter multiple platforms. Speed eliminates these processes and saves time, allowing them to see and address problems more quickly.
Control
Control gives media buyers the ability to pace and optimize campaigns as well as assess cross-channel campaign effectiveness based on an all-encompassing perspective.
Clarity
Clarity eliminates the need for manual spreadsheets or other data analytics tools to track third-party sources and allows for a centralized view of many sources.
Intelligence
As a single source of truth, intelligence eliminates data silos and compares user ad interactions across channels to total campaign engagement.
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The only one of its kind integrations
No other media DSPs’ media management platforms include search and social media connectors that provide automated standardized reports for sources. Basis users don’t need to enter into third-party systems, retrieve campaign data, download spreadsheet reports with numerous line items, and clean up reports to align them with the desired data arrangement. Marketers may view performance information in real-time using Basis platform. It will help acquire insights on campaigns operating on Snapchat and other search and social platforms. It also includes programmatic, vendor-direct, search and social media advertising capabilities. The core of the platform is an award-winning omnichannel DSP that offers programmatic guaranteed and private marketplace partnerships.
Here’s what they said
Amy Rumpler, SVP of search and social services, Basis Technologies said,
Basis Technologies offers the only technology for marketers to manage Snapchat advertising alongside other advertising solutions commonly used. Snapchat continues to gain users and influence, making its campaign performance data an important aspect to automatically pull into our platform. With our latest integration, Basis continues to fill the needs of media agencies and teams that manage robust, broad campaigns to reach customers.
Read More: Basis Tech-FreeWheel Partner for Direct Access to Premium CTV Inventory
BrandSpace Enhances Screen Network for Programmatic Brilliance
BrandSpace, Scentre Group’s internal media and advertising business has improved its unique screen network product suite to fulfill consumer demand. The improvement of its programmatic offering is the primary goal of this endeavor. The platform has further empowered 100 percent of Scentre Group’s Digital Out of Home (DOOH) Network.
BrandSpace Screens for programmatic transactions
This comprehensive countrywide overhaul of its digital screen network is what has allowed for this creativity and expansion. Modern technology is now available on all 1,600 Australian network screens. Furthermore, they will also provide a fully digital, full-motion presentation to capture the interest of the Westfield audience.
The programmatic offering has improved with the most recent addition of 40 Large Format Super Screens. Additionally, it offers unique solutions for retail OOH ad impact in the most fruitful areas to drive attention and recall metrics. The capacity to provide large-format marketing impact through 20-second full-motion creative executions is paired with this.
Read More: Advertisers Embrace Programmatic Advertising As Cookies Decline
MOVE 1.5 integration
Scentre Group’s BrandSpace uses MOVE 1.5 as part of its dedication to industry best practices. MOVE 1.5 is OMA’s upgraded audience measurement system aimed at improving the alignment and consistency of Digital Out of Home, whether it is traded programmatically or directly. Partners have praised the inclusion of MOVE 1.5 as the data source for the impression multiplier in the market offering. BrandSpace’s newly created Digital Sales and Programmatic team is leading these developments. Their mandate is to provide all partners with digital growth solutions.
Here’s what they said
General manager, of BrandSpace, Scott Moore said,
For many years our partners have valued the impact and scale of our SuperScreens. Now that our entire network can be accessed programmatically, even more brands can connect with the Westfield customer, with full motion content in the premium Westfield environment. Now having Australia’s leading Retail Out of Home offer 100 per cent on programmatic makes it a powerful and simple proposition.
Recently appointed BrandSpace, national digital sales manager, Burzin Mehta said:
This evolved offering is in response to requests to make accessing our network of SmartScreens and SuperScreens easier and more impactful. By adopting enhanced industry standards, we are empowering our partners to make more informed decisions, whilst confidently demonstrating the impact and value we know our premium environments can achieve.
Read More: Charting the Programmatic Frontier with Shashidhar Sharma, GroupM Nexus
Captify and Adform Partner to Pioneer Contextual Activation Solution
Prominent platform for open online search intelligence Captify, and Adform, the worldwide programmatic platform has unveiled a collaboration. The partnership’s objective is to offer privacy-first, audience-based purchasing for the programmatic landscape.
First Contextual Activation solution
The cooperation will offer the market’s first complete contextual activation solution. Furthermore, it will do away with the need for cookie identifiers, enabling greater scale across inventory channels which demand-side platforms (DSP) usually deprioritize. The absence of cookies, for instance, among Safari users is mostly to blame.
Buyers can now launch Captify’s contextual audiences through tailored offerings across the major SSPs using Adform’s identity-free, privacy-by-design DSP. Captify’s international reach will assist in serving Adform’s customers in the US, UK, EMEA, and Australia. Moreover, custom deal ID libraries will further aid in satisfying their marketers’ needs.
Here’s what they said
Matthew Papa, SVP of business and corporate development, at Captify said,
As we approach closing the final chapter of third-party cookies, the ecosystem has a tangible need for privacy-first, audience-based programmatic buying capabilities. This partnership with Adform addresses that need by enabling us to scale our contextual offering, which combines consumer intent from search data – a scarcity in a cookieless world – with contextual signals. Now advertisers globally can confidently activate our audiences across more inventory without worrying about privacy.
Vicky Foster, VP, of global commercial partnerships at Adform commented,
In a fragmented media landscape focused on personalization and performance, the ability to reach and engage consumers while prioritizing privacy has become a consistent challenge for marketers. As the eventual sunset of third-party cookies looms, our partnership with Captify makes it easier for marketers across the globe to drive revenue with personalised and engaging programmatic campaigns with privacy top of mind.
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Vistar Media Enhances DOOH Advertising with Retail Inventory Package
With the release of its ground-breaking retail media targeting solution, Vistar Media, the top worldwide provider of programmatic technology for digital out-of-home (DOOH), is poised to completely transform the advertising environment. Vistar is launching Retail Inventory Packages to give marketers access to bundled, retail-specific DOOH inventory. Additionally, it will use a single deal ID to offer highly targeted marketing efforts at scale across big shops.
Vistar’s Retail Inventory Packages
These creative packages are made up of a variety of on-site displays found both inside and outside retail spaces. It will ensure that marketers interact with customers when they arrive at the store, browse, as well as at the precise moment of purchase. For optimum quality exposure, impact, and accuracy for brands, Vistar has worked extensively with its media owner clients to check each DOOH screen is indeed on-premise at the specified locations.
The packages provide access to well-known stores including Walmart, Walgreens, Whole Foods, Kroger, Shop Rite, CVS, and Albertsons for customers using Vistar’s DSP (demand side platform) or any of its omnichannel DSP partners.
Image credit- Tasty Ad
Read More: Vistar Media and Broadsign Partners To Optimize Programmatic DOOH Transactions
Achieving Omnichannel Marketing Success
Inventory Packages
Gaining access to expertly curated inventory packages that would otherwise be challenging to target at scale within, outside, and adjacent to big box retailers
Comprehensive Reach
Connect to more than 25,000 DOOH screens in the US’s top shops.
Hyper contextual messaging
Advertisers can do this to increase relevancy both inside and outside of a retail footprint.
Specific Location Targeting
By focusing on inventory at key stores, you may achieve exact location targeting and increase relevance at the moment of purchase.
Reliable Partners
Inventory from dependable retail partners provides businesses confidence that their advertisements will appear on premium, brand-safe screens in locations where goods are sold
Consumer packaged goods (CPG), personal care, and financial services marketers can all benefit from Vistar’s retail inventory packages. It is ideal for those wishing to carry out co-branding and shopper marketing strategies. It includes on-premise marketing campaigns, targeted promotional initiatives, and more. For instance, a beauty brand wants to advertise its limited-edition holiday gift set. It can deliberately target screens within a retailer’s locations around the country sold exclusively at that store. With this, the brand can ensure their holiday product receives the most exposure among nearby and on-premise customers,
Here’s what they said
Lucy Markowitz, SVP of U.S. Demand at Vistar Media said,
The ability to present actionable messaging at and around the point-of-sale, in high-value and precise retail locations, is increasingly becoming a necessary component in driving consumers from consideration to purchase. This new tool provides marketers with the ability to meet consumers where the majority of transactions still take place – in-store – with thoughtful, action-driven messaging in the real world, at the moments it matters most.
Read More: Vistar Media and Ten Square Collaborate for Immersive DOOH
Adlook – Adsquare Join Forces for Advanced Brand Growth Solutions
Adlook, a deep learning-powered platform for next-generation brand growth, has partnered with Adsquare. It is a platform for worldwide location intelligence. Marketers will receive comprehensive solutions that promote brand expansion and ensure performance as part of the collaboration. Given the changing face of the sector, the alliance also responds to the desire for privacy targeting. Advanced Deep Learning technology from Adlook and location-based targeting know-how from Adsquare work flawlessly. Additionally, it establishes a fresh standard on the market for precise targeting and privacy-first solutions.
Adlook – Adsquare Collaboration
The efficacy of cookie-less, ID-free, and privacy-compliant targeting is increased by this dynamic partnership. Adlook’s market-leading Deep Learning technology gives brands access to its algorithm. It self-optimizes in real-time, according to the particular KPIs of each campaign. With the help of Adsquare’s ID-free audience targeting technology, such performance is currently boosted. Additionally, it provides a level of depth in geo-contextual audience profiles that is unmatched, boosting the success of campaigns and guaranteeing that messages are delivered with the utmost relevancy, ultimately resulting in higher engagement.
This relationship offers advertisers an unparalleled level of specific, meaningful engagement without ever jeopardizing customer privacy in a time when relevance is everything.
Read More: Dentsu-Microsoft Forge AI Powered Alliance for Agency Brands
Here’s what they said
Luca Filardo, global head of solutions management at Adlook commented,
Location intelligence is more than a buzzword; it’s a revolution in creating meaningful brand-consumer connections. Adding Adsquare to our future-proof and privacy-safe targeting capabilities was the natural step towards allowing us to serve any sort of campaign across any audiences. Proximity applied to sophisticated Deep Learning and DCO capabilities will bring enormous value to marketers who want to leverage the full power of programmatic advertising. We are thrilled to partner with Adsquare and add a valuable solution for our marketers.
Tom Laband, CEO & co-founder at Adsquare said,
We take pride in expanding our data offering to encompass a broader spectrum of DSP partners, addressing the surging demand for privacy-conscious targeting solutions. Our Adsquare datasets help you to reach specific groups of people based on their location, making your ads more relevant and allowing them to send personalized content to people’s devices. Proximity targeting by Adsquare is designed to respect privacy regulations by not using cookies or mobile IDs. This means you can effectively reach your target audience while keeping their privacy protected.
About Adlook
Adlook is a multinational media technology firm focusing on solutions with 0% ad waste and assured media performance. Using industry-leading Deep Learning technology, its cutting-edge cookieless DSP enables the open web’s next-generation brand growth. Adlook is dedicated to privacy and sustainability, functioning under the two guiding principles to provide a safe, eco-friendly environment for brand-consumer interactions. Its goal is to build meaningful connections with customers at the right times without ever compromising the level of their involvement.
About Adsquare:
The largest independent collection of location data produced from SDKs, Adsquare is the worldwide Location Intelligence Platform for the open web. Its technology integrates real-time mobility data from gadgets all around the world while still abiding by the tightest data privacy laws. It enables marketers to improve multichannel campaign planning, programmatic activation, and real-time evaluation using cutting-edge location information. Professionals from all over the world can seek unmatched insights into the intricate dynamics of actual customer behavior. This is thanks to its location intelligence expertise. Renowned international brands and platform clients in 30 countries benefit from its experience. Adsquare, which has its global headquarters in Berlin, Germany, has nine offices spread out across the Americas, Europe, and Asia.
Read More: Driving Brand Success: In Conversation with Vishal Shah from EssenceMediacom
