Yahoo DSP Leverages Both AI and First Party Data For Campaign Advancement
The central AI suite that powers performance-based solutions within the Yahoo DSP, Yahoo Blueprint, was introduced by Yahoo Advertising. Yahoo Blueprint is powered by more than 335 million globally logged-in Yahoo users. It improves decision-making, simplifies AI, and acts as...
Experian Identity and Syndicated Audiences Integrated in Samsung DSP
Collaboration is essential in the fast-paced world of advertising to stay up to date with the ever-changing behaviors of consumers. Experian and Samsung Ads have teamed up to tackle this issue. To improve programmatic advertising efforts, Samsung Ads and Experian have...
Amazon Announces Publisher Cloud to Plan Programmatic Deals in Amazon DSP
Amazon unveiled Amazon Publisher Cloud, a new collaboration tool that lets publishers organize programmatic deals and activate them in Amazon DSP. It is based on the capacity to examine both first-party signals and Amazon Ads insights. AWS Clean Rooms are the foundation of...
Basis Technologies Enables Real Time Snapchat Ad Evaluation Via DSP
Global programmatic advertising and media automation solutions provider, Basis Technologies, recently released a first-to-market integration. The solutions which utilize a demand side platform (DSP), will allow marketers to evaluate Snapchat ads. It is automation fueled,...
BrandSpace Enhances Screen Network for Programmatic Brilliance
BrandSpace, Scentre Group’s internal media and advertising business has improved its unique screen network product suite to fulfill consumer demand. The improvement of its programmatic offering is the primary goal of this endeavor. The platform has further empowered 100...
Criteo’s Commerce Max DSP Unites Retail Media with General Availability
Criteo, the commerce media firm has made its self-service demand-side platform (DSP) Commerce Max, generally available. Brands and agencies will now have a single point of access to retail media inventory both on-site and across premium publishers off-site. Criteo is...
PubMatic Takes On DSPs in Video & CTV Deals, Aims for Direct Access
PubMatic has introduced a new product called Activate, which allows brands and agencies to purchase CTV and online video inventory directly through the SSP. This is similar to Magnite’s ClearLine and The Trade Desk’s OpenPath, providing an end-to-end solution for...
Why Adtech Firm Tremor International Buys DSP Amobee For $239 Million
Tremor International, a video-focused advertising-technology company, is buying Singtel’s digital arm Amobee, a cross-channel, demand-side advertising platform, for $239 million. It will acquire Amobee’s Omnichannel Demand Side Platform and Advanced TV Platform.
Singtel first...
Verve Group Acquires Mobile DSP Dataseat
Verve Group, a global consumer-first advertising suite and a subsidiary of Media Games Invest (MGI) acquired mobile DSP Dataseat. The latter is an adtech company that provides app developers with the ability to manage in-house mobile app campaigns.
Why Dataseat?
Philippson,...
Marketers Gain Direct Access To NBC Universal’s Peacock Via Yahoo DSP
NBC Universal has teamed up with Yahoo’s demand-side platform to give advertisers direct access to Peacock’s streaming and live content inventory. It is a programmatically guaranteed inventory, thereby facilitating scatter-buying and upfront buying. Programmatic guaranteed...
