All You Need To Know About The Rise Of DOOH Advertising
Did you know – According to a study by Research and Markets, the DOOH market size was valued at $41.06 billion dollars, and by 2026, it is expected to exponentially grow into a $50B market?
Me neither.
But, the catch here is that the rise and power of...
On Connected TVs, YouTube Makes Its Ads More Shoppable!
YouTube makes its ads shoppable on Connected TV (CTV). The video action campaigns expansion to Connected TV will help advertisers reach more potential customers. Video action campaigns combine inventory from Google and YouTube video partners and now YouTube CTV. Advertisers...
Here, There, Everywhere, It Is Cross-Screen Advertising!
The landscape of advertising has changed beyond 360 degrees and especially the online marketing ecosystem. Cross-screen advertising is one such opportunity for advertisers and marketers to strengthen their services. Today, consumers are spoilt for choices, when it comes to...
Samsung Ads Introduces Predictive Planner To Improve AVOD Ad Buys
Samsung Ads constructs a Connected TV predictive planner to help advertisers reach a particular audience in the AVOD space. The tool will help brands measure the scale, behavior, and time their targeted audience spends with ad-supported videos.
The analytical device, called...
Impact of Delay in Deprecation Of Cookies By Google On Adtech
Google delays the Cookiepocalypse but should not be taken as a time to pause!
Google announced a nearly two-year delay to Chrome’s deprecation of third-party cookies to increase user privacy in its blog post. As the original 2022 deadline approached, it became clear that more...
Success Story Of First Programmatic Campaign In Gulf!
One of its kind and the most awaited event in the history of advertising took place in Sheikh Zayed Road. Sheikh Zayed Road is the most iconic and busiest road in Dubai. The event was an Out Of Home campaign by The Trade Desk and L’Oreal recorded by BackLite Media.
James...
Amazon Is Creating Ripples In The Digital Market With The Announcement Of Its Identifier.
Discarding the third-party cookie by Google is the hot topic of discussion in the technology market. By this move, Google is trying to benefit its publisher services and DSP. However, this has created a void in the market, and Amazon is all set to fill this void.To...
Double Verify Launches Authentic Brand Safety Targeting on Google’s DV360.
Double Verify (“DV”) announced its Authentic Brand Safety targeting solution on Google marketing demand-side platform(DSP), Google Display and Video 360.
The leading software platform for digital media measurement, data, and analytics said Authentic Brand Safety enables...
The Impact of M&A deals in AdTech Amidst COVID-19 Pandemic
The year 2020 is facing global problems like pandemic, race riots, or recession. In the early days, many advertisers have pulled back in many areas because of the fear and uncertainty but surprisingly the projected slowdown on the ad spend is minimal, pointing towards a...
Innovation In Google During The Tough Times Of COVID
While most of the brands are struggling to survive during the tough times of pandemic, Google has set its goals right for the whole year. It is innovating itself without any trouble. Every month Google targets to enhance itself, according to the growing demand of the society....
