MMPWW Enters In An Exclusive Tech Partnership With Aqilliz In MENA
Ad-tech solutions provider MMP World Wide (MMPWW) has entered into an exclusive technology partnership agreement with Aqilliz which will cover the Middle East, North Africa (MENA), and North American markets effective January 1, 2022. Aqilliz will authenticate audiences and...
AdTech Vs MarTech: Let’s Settle This Once For All!
In the marketing world, adtech and martech may appear similar especially to a novice. Despite their similarities, these two concepts differ quite a bit; a razor-thin line separating AdTech and MarTech. What is the adtech and martech difference? Does one outweigh the other?...
Huawei Ads announces six new additions to Certified Partners Program
The programmatic advertising platform Huawei Ads announced six new partners to its Certified Partners program. A number of leading agencies such as LIVEmena in Saudi Arabia, Home of Performance in UAE, ARQQA in Egypt, VEVE by Affinity, Ventes Avenues in India, and OMD...
Project Agora And Exit Bee Join Hands To Reimagine Advertising In MEA
With “Exit Ads,” Project Agora and Exit Bee have formed an unparalleled agreement to bring “micro moment” advertising to the MEA region. The format uses behavioral technology to detect when users are growing distracted, providing advertisers and...
Connected TV Explained: The Essential Glossary Of CTV
Connected TV (CTV) is growing rapidly in programmatic advertising and taking it by storm. And it does not come as a surprise!
CTV ads are most effective, highly targeted, trackable, and brand safe. Compared to traditional TV advertising, they offer broadcast-quality ad...
Power Of Out-Of-Home Advertising In The Middle East And Road Ahead
OOH- Out-Of-Home Advertising is a media format that walks with you from the time you step out of the house.
Don’t you believe me?
Let’s take a quick walk from your apartment. There is a screen in your elevator or outside your apartment. In a few yards, you’ll see a...
AMC Networks Offers Programmatic Addressable Advertising On Linear TV
An industry first, AMC Networks makes addressable programmatic television advertising a reality. It announced a partnership with two of the biggest names of adtech – Trade Desk and Magnite.
The First Of Its Kind
The cable programmer worked on several campaigns with...
Pikasso And Broadsign Launch Maiden Programmatic DOOH Campaign In Ivory Coast!
Broadsign, and Pikasso, a programmatic Out-of-Home firm based in the Levant, North Africa, and West Africa, have launched a programmatic DOOH campaign in Ivory Coast; making them pioneers of the same. This maiden campaign was displayed by a French DSP, the Displayce....
Qatar-Based Elan Media Launches Programmatic Buying For DOOH Assets
Elan Media, a Qatar-based out-of-home advertising firm, has implemented programmatic buying for all of its digital out-of-home (DOOH) assets in Qatar and Oman. This move makes Elan Media a pioneer in Qatar to enable its clientele DOOH advertising is an agile and economical...
The Ultimate A-Z Glossary Of Digital Advertising!
We all know our ABCs, right?
But when it comes to understanding the complicated advertising jargon used by digital marketers, it is mindboggling. They randomly throw words, assuming we know it all.
The question remains for those who are new to the field or whose specialized...
