Huawei Ads announces six new additions to Certified Partners Program
The programmatic advertising platform Huawei Ads announced six new partners to its Certified Partners program. A number of leading agencies such as LIVEmena in Saudi Arabia, Home of Performance in UAE, ARQQA in Egypt, VEVE by Affinity, Ventes Avenues in India, and OMD Pakistan have joined the alliance.
Adam Xiao, Managing Director of Huawei Mobile Services in the Middle East and Africa, Huawei Consumer Business Group, said,
“We consider our partner ecosystem as an extension of our own team, and we are delighted to announce that we are expanding the HUAWEI Ads Partner Program to on-board six more leading agencies as ‘Certified Partners’ from the Middle East, Africa and India region.”
He further added,
“This milestone underpins our commitment to enhance our services and provide our customers and partners with support to place advertisements in the HUAWEI Ads ecosystem effectively. We look forward to supporting our partners to scale new heights with their campaigns.”
How Can It Help Brands?
Brands can reach Huawei’s vast untapped global user base through “Certified Partners” who can provide insight and advice to optimize their campaigns’ creative and performance aspects.
Moreover, HUAWEI Ads offers developers the ability to integrate multiple kits with AppGallery and monetize by displaying ads. The advertising platform supports many ad formats, including native, rewarded, banner, interstitial, splash, and roll, which increases revenue for developers.
With more than 1.2 billion daily advertising requests, HUAWEI Ads has introduced seven flagship apps and more than 30,000 third-party apps since the global inauguration. The advertising platform is available in 170 countries and has over 700 million monthly active users, allowing developers to increase in-app revenue and benefit from advertising through a fully connected world.
Huawei Ads is becoming an increasingly important consideration for brands as it continues to add new partners. As a result of the expansion of its partner program, HUAWEI Ads will be able to capitalize on that potential and become a key player in the adtech sector.